This article explains how to track local search visibility in Search Atlas when you are looking for a Share of Local Voice (SOLV) metric. SOLV is not a named metric inside Search Atlas, but the Local SERPs feature tracks how often your business appears in local search results across specific keywords, locations, and devices — giving you the same core insight SOLV is designed to measure.
🔍 What SOLV Measures and How Local SERPs Covers It
Share of Local Voice (SOLV) typically measures the percentage of local search results in which a business appears for a defined set of keywords within a target area. In Search Atlas, Local SERPs replicates this by letting you:
- Track keyword rankings as they appear in real local search results for a specific city, ZIP code, or coordinate.
- Monitor your Google Business Profile and organic listing visibility side by side.
- Compare your appearance against local competitors for the same keyword set.
- View ranking data segmented by device (desktop vs. mobile) to reflect how real local users search.
The combination of keyword-level local rank tracking and competitor comparison is the functional equivalent of a SOLV report — there is no single percentage score labeled SOLV, but the underlying data is present and actionable.
🛠️ Step-by-Step
- Open your Search Atlas project and navigate to your project settings to confirm your target business location and primary keywords are already configured. Local ranking data is tied to the location set at the project level.
- Open the Local SERPs feature from within your project. This is where keyword-level local rank data is displayed.
- Add or confirm the specific keywords you want to track for local visibility. Use the keywords that represent the searches your local customers perform.
- Set the target location to the city, ZIP code, or geographic coordinates that match your service area. If you serve multiple areas, add each location as a separate tracked location.
- Select the device type (desktop, mobile, or both) to match how you want to measure local visibility.
- Allow the system to collect ranking data. Once populated, review which keywords show your business in local results and at what rank positions. This rank distribution across your keyword set is your effective share of local voice.
- Use the competitor comparison view to see how your local appearance compares to other businesses ranking for the same keywords in the same area. The gap between your appearances and theirs is where SOLV-style competitive analysis lives.
✅ How to Confirm It Worked
You will know Local SERPs is capturing the data you need when you can see all of the following:
- Your tracked keywords show rank positions specific to the target location you set — not generic national rankings.
- The location label on each keyword row matches the city, ZIP, or coordinates you entered, confirming geo-targeted data is being pulled.
- At least one competitor appears in the comparison view alongside your own rankings, confirming competitive local visibility data is active.
- Rank positions update on the scheduled tracking interval, showing fresh local SERP data rather than a static snapshot.
If keywords show rankings but the location does not match your target area, revisit your location settings and re-save to trigger a fresh local pull.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.