🖼️ Brand Vault Logo Converting to WEBP Blocking Press Release Distribution

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🔍 What Is Happening

When you upload a PNG or JPG logo to the Brand Vault, the platform may automatically store it as a WEBP file internally. Because press release distribution does not support the WEBP format, any press release that references that logo will fail to distribute and display an error indicating a WEBP image was detected — even though you originally uploaded a supported file type.

This is a known platform issue (tracked internally as AB-1048). Engineering has already shipped fixes to prevent WEBP blocking during press release distribution, and additional improvements are in progress. However, if you are currently seeing this error, the steps below can help you clear it right now.

⚠️ Symptoms

  • Your press release fails to distribute with a message about a WEBP image being present.
  • You re-upload a PNG or JPG logo in Brand Vault, but the error persists.
  • The logo appears to change format after uploading, even though your original file is a supported type.

🛠️ How to Fix It

  1. Go to your Brand Vault. From the header, click the apps-grid icon → More Features → Brand Vault.
  2. Locate the logo that is causing the issue. Find the logo associated with the brand profile linked to your press release.
  3. Remove the existing logo. Delete or replace the current logo stored in the Brand Vault — do not skip this step, as simply re-uploading on top of the existing file may not resolve the conversion issue.
  4. Re-upload a clean PNG or JPG file. Use a freshly exported PNG or JPG version of your logo. Make sure the file has not been previously processed or saved in WEBP format by any other tool before uploading.
  5. Save your Brand Vault changes. Confirm the update is saved within the Brand Vault before returning to your press release.
  6. Return to your press release and attempt distribution again. After updating the logo directly in the Brand Vault, the WEBP-related error should clear and distribution should proceed normally.

💡 Additional Tips

  • Always use a PNG or JPG file exported directly from your design tool (such as Adobe Illustrator, Figma, or Canva) rather than a file downloaded from a website, which may already be in WEBP format.
  • If you have multiple brand profiles in your Brand Vault, check that the press release is linked to the profile whose logo you just updated.
  • Once the logo is updated in Brand Vault, you do not need to re-create the press release — simply retry distribution from the existing draft.

📋 Platform Improvements Already in Place

Search Atlas engineering has resolved the error that blocked press release distribution for PNG and JPG images stored as WEBP (ticket AB-1048). If you continue to experience this issue after following the steps above, please reach out to our support team for further assistance.