🗺️ Overview

Search Atlas allows agencies to automate the full content workflow — from planning and writing to scheduling and publishing — across multiple client websites and CMS platforms. This article walks you through how each step works so you can build a scalable, repeatable process for your clients.

📋 Step 1: Build a Topical Map for Each Client

Start by creating a topical map to establish a content strategy for each client site. This gives you a structured list of articles to produce, organised by topic cluster.

1. Go to Content → Topical Maps in the left sidebar.
2. Enter the client's domain or target topic to generate a full topical authority map.
3. Review and approve the suggested article topics before moving to planning.

A strong topical map ensures your content covers the subject comprehensively, which supports long-term SEO performance for your clients.

📅 Step 2: Add Articles to the Content Planner

Once your topical map is ready, move approved topics into the Content Planner to assign schedules and manage production across clients.

1. Navigate to Content → Content Planner.
2. Add articles from your topical map or create new entries manually.
3. Assign a target publish date and assign the article to the correct client workspace.
4. Set the article status to track progress through your agency workflow.

The Content Planner shows the content of the one project/plan currently selected, making it easy to focus on and manage that plan's deadlines and workloads.

✍️ Step 3: Generate Articles with AI Content Tools

Search Atlas provides two main tools for generating SEO-optimised article content at scale.

AI Content Templates — Use pre-built templates to generate full drafts quickly. Navigate to Content → AI Content Templates, select a template type (such as a blog post or service page), fill in the topic and target keyword, and generate your draft. Templates are ideal for producing consistent, structured content across many clients.

SEO Content Assistant — For more control over content quality and on-page optimisation, use the SEO Content Assistant at Content → On-Page Audit. This tool analyses top-ranking pages for your target keyword and gives you real-time guidance as you write or edit, including keyword usage, heading structure, and content length recommendations.

Scholar — If your clients operate in industries that require factual accuracy, navigate to Content → Scholar to incorporate verified sources and citations directly into your content drafts.

🔗 Step 4: Connect Client CMS Platforms

Search Atlas supports direct publishing integrations with the most common CMS platforms used by agency clients.

• WordPress: Connect via the native WordPress integration using your client's site URL and API credentials. Once connected, you can publish or schedule posts directly from Search Atlas.
• Wix: Use the Wix integration to push content to your client's Wix site without leaving the platform.
• Duda: Connect Duda sites through the CMS integration settings to enable direct publishing for clients on that platform.

To connect a CMS, go to Account Menu → Settings → CMS Connectors. Each integration will prompt you to enter the required credentials or authorisation token for the client's site. It is recommended to complete the CMS connection before scheduling articles so that publishing can run without manual intervention.

🚀 Step 5: Schedule and Publish Automatically

Once your content is drafted and your CMS is connected, you can schedule articles for automatic publishing.

1. Open the completed article draft in the Content Planner or SEO Content Assistant.
2. Select your target CMS from the publish destination dropdown.
3. Choose your preferred publish date and time.
4. Confirm the schedule — the article will be automatically published to the connected CMS at the set time.

You do not need to log in to each client's CMS manually. Search Atlas handles the publishing action directly, saving significant time when managing multiple client sites.

⚙️ Step 6: Scale with OTTO SEO Automation

For agencies managing a high volume of client content, the OTTO SEO feature provides additional automation capabilities at the site level. Navigate to OTTO SEO → All Sites (SEO Automation) in the left sidebar (or go to /seo-automation-v3). Here you can configure automated SEO tasks that work alongside your content publishing schedule, including on-page optimisations that are applied as new articles go live.

💡 Tips for Agency Workflows

• Create a separate workspace for each client to keep content, integrations, and schedules isolated and organised.
• Use the Meta Generator (Content → Meta Generator) to batch-produce meta titles and descriptions for all scheduled articles before publishing.
• Review content in the SEO Content Assistant before scheduling to ensure each article meets quality and optimisation standards.
• Establish a consistent publish cadence in the Content Planner — for example, two articles per week per client — to build topical authority steadily over time.

🆘 Need Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.