🔍 Overview

OTTO SEO (also referred to as OTTO SEO) can automatically deploy optimizations to your website, including changes to page headers such as H1s, H2s, and title tags. If these modifications are not what you intended, you can roll back the deployment at any time. This article explains what to expect during the rollback process and how to verify the fix has been applied across your entire website.

🎥 Video Walkthrough

For a visual demonstration of the rollback process, watch this short screen recording before following the steps below: https://jam.dev/c/04026dad-be0a-498c-aa7a-15726e7d42a1

🛑 Why OTTO SEO May Be Changing Your Headers

When OTTO SEO is connected to your website and a deployment is activated, it applies a set of approved or auto-generated optimizations — including header tag modifications — directly to your site's front-end. This is expected behavior when a deployment is live. Rolling back the deployment removes those changes and restores your original content.

🔄 How to Roll Back an OTTO SEO Deployment

1. Log in to Search Atlas and navigate to OTTO SEO → All Sites (SEO Automation) from the left-hand menu.
2. Select the website project where the header changes are occurring.
3. Locate the section that lists your active deployments for that project.
4. Find the deployment that is currently live and responsible for the header modifications.
5. Use the rollback option available for that deployment to reverse the changes. You may be asked to confirm the action before it proceeds.
6. Once confirmed, OTTO SEO will begin reversing the applied changes on your website.

✅ How to Confirm the Rollback Worked

After completing the rollback, take the following steps to verify that the header changes have been removed across your entire website:

• Hard-refresh your browser on the affected pages (Ctrl + Shift + R on Windows, Cmd + Shift + R on Mac) to clear any cached content.
• Check multiple page types — including your homepage, category pages, and blog posts — to confirm headers have returned to their original state.
• If your site uses a caching plugin or CDN (such as Cloudflare, WP Rocket, or similar), clear your cache at the server or CDN level. OTTO SEO changes may still appear on cached pages until the cache is purged.
• Return to the deployments area in OTTO SEO and confirm the deployment is no longer active.
• Use a tool such as Google Search Console's URL Inspection tool to fetch and render specific pages if you want to confirm how Google sees your headers after the rollback.

⚠️ Important Considerations Before Rolling Back

• Rolling back a deployment will remove all optimizations applied by that deployment, not just the header changes. Review what other changes were included before proceeding.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.