🔌 Connect WordPress to Search Atlas via OTTO Pixel

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🧭 Overview

The Search Atlas WordPress plugin uses a unique identifier called the OTTO Pixel UUID to link your WordPress site to your Search Atlas project. This article shows you exactly where to find that UUID and how to complete the connection.

🔍 Where to Find Your OTTO Pixel UUID

The OTTO Pixel UUID is located inside the OTTO SEO section of Search Atlas, not in general project settings. Follow these steps:

  1. Log in to your Search Atlas account.
  2. In the left sidebar, click OTTO SEO → All Sites (SEO Automation). This takes you to the OTTO automation dashboard (/seo-automation-v3).
  3. Locate the project that corresponds to your WordPress site (for example, causemarketing.ca). If you have not created a project for your site yet, click Create to add it.
  4. Open the project by clicking on its name or the associated settings icon.
  5. Inside the project view, look for the OTTO Pixel section. Your unique UUID is displayed here as a string of letters and numbers (for example, xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx).
  6. Click the copy icon next to the UUID to copy it to your clipboard.

Important: The OTTO Pixel UUID is project-specific. Make sure you are inside the correct project before copying the UUID.

⚙️ Install and Configure the Search Atlas WordPress Plugin

Once you have your UUID, follow these steps to connect your WordPress site:

  1. Log in to your WordPress admin dashboard at yourdomain.com/wp-admin.
  2. Go to Plugins → Add New → Upload Plugin and upload the Search Atlas plugin .zip file provided by Search Atlas.
  3. Click Install Now, then Activate the plugin.
  4. In the WordPress left menu, click Search Atlas to open the plugin settings.
  5. Paste your OTTO Pixel UUID into the designated field.
  6. Click Save to confirm the connection.

After saving, return to the OTTO SEO dashboard in Search Atlas. Your site status should update to show an active connection within a few minutes.

✅ Verify the Connection Is Working

To confirm that the plugin is connected correctly:

  • Go to OTTO SEO → All Sites (SEO Automation) in the left sidebar of Search Atlas.
  • Check that your site appears under the Active tab. The dashboard shows counts such as Active 20 — your site should be included in this list once connected.
  • If the site still shows as inactive after five minutes, try deactivating and reactivating the plugin in WordPress, then verify the UUID was pasted without extra spaces.

🛠️ Common Issues and Fixes

  • Cannot find the OTTO SEO section: OTTO SEO is included in all Search Atlas plans. If the left sidebar does not show OTTO SEO, contact support via the chat widget.
  • No UUID is displayed inside the project: Confirm the project has been fully created and saved. Partially created projects may not yet display the OTTO Pixel UUID.
  • Site not switching to Active status: Clear your browser cache, then check that the UUID in WordPress matches exactly what is shown in Search Atlas — no extra characters or spaces.
  • Multiple sites: Each WordPress site requires its own Search Atlas project and its own unique OTTO Pixel UUID. Do not reuse the same UUID across different sites.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.