🔍 What Is the OTTO Pixel?

The OTTO pixel is a small JavaScript snippet that allows OTTO SEO to track on-site activity and measure the impact of your optimisations. Installing it via Google Tag Manager (GTM) is the recommended method — no developer access to your site's source code is required.

🗺️ Where to Find Your OTTO Pixel Code

1. Log in to Search Atlas and go to OTTO SEO in the left sidebar, then open SEO Automation (URL: /seo-automation-v3).
2. Select the website you want to track from the site selector at the top of the page.
3. Look for the Pixel or Tracking Setup section within the OTTO dashboard.
4. Copy the full pixel snippet displayed there. It will look similar to a short JavaScript tag beginning with .

Important: Your pixel code is unique to your account and domain. Never use a snippet copied from another source — always retrieve it directly from your Search Atlas dashboard.

⚙️ How to Add the Pixel in Google Tag Manager

1. Log in to Google Tag Manager and open the container for the website you are tracking.
2. Click Tags in the left menu, then click New.
3. Name the tag something clear, such as OTTO SEO Pixel.
4. Click Tag Configuration and choose Custom HTML as the tag type.
5. Paste the OTTO pixel snippet you copied from Search Atlas into the HTML field.
6. Click Triggering and select All Pages so the pixel fires on every page of your site.
7. Click Save.
8. Click Submit in the top-right corner of GTM and publish your container changes.

✅ How to Verify the Pixel Is Firing Correctly

• GTM Preview Mode: Before publishing, use the Preview button in GTM to open the Tag Assistant. Navigate to any page on your site and confirm the OTTO SEO Pixel tag shows as Fired in the summary panel.
• Browser DevTools: Open your browser's developer tools (F12), go to the Network tab, and reload the page. Filter by the pixel domain or script name to confirm a successful request is being made.
• Search Atlas Dashboard: After publishing, return to the OTTO section under OTTO SEO in Search Atlas. A green status indicator or confirmation message will appear once the pixel is detected on your site. It may take a few minutes for the status to update.

⚠️ Common Issues and Fixes

• Pixel not detected after publishing: Confirm you clicked Submit in GTM — saving a tag does not publish it. Changes only go live after a version is submitted.
• Pixel fires on some pages but not others: Check that the trigger is set to All Pages, not a specific page or URL pattern.
• Wrong pixel code: Make sure you copied the snippet from the correct domain inside Search Atlas. Each connected site has its own unique pixel.
• GTM container not installed on the site: The OTTO pixel can only fire if the GTM container snippet itself is already embedded in your website's section. Verify your GTM container is live before troubleshooting the tag.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.