# **🔍 What Is the OTTO Pixel?**

The OTTO pixel is a small JavaScript snippet that allows OTTO SEO to track on-site activity and measure the impact of your optimisations. Installing it via **Google Tag Manager (GTM)** is the recommended method — no developer access to your site's source code is required.

# **🗺️ Where to Find Your OTTO Pixel Code**

1. Log in to Search Atlas and go to **OTTO SEO** in the left sidebar, then open **SEO Automation** (URL: **/seo-automation-v3**).
2. Select the website you want to track from the site selector at the top of the page.
3. Look for the **Pixel** or **Tracking Setup** section within the OTTO dashboard.
4. Copy the full pixel snippet displayed there. It will look similar to a short JavaScript tag beginning with **<script>**.

**Important:** Your pixel code is unique to your account and domain. Never use a snippet copied from another source — always retrieve it directly from your Search Atlas dashboard.

# **⚙️ How to Add the Pixel in Google Tag Manager**

1. Log in to **Google Tag Manager** and open the container for the website you are tracking.
2. Click **Tags** in the left menu, then click **New**.
3. Name the tag something clear, such as **OTTO SEO Pixel**.
4. Click **Tag Configuration** and choose **Custom HTML** as the tag type.
5. Paste the OTTO pixel snippet you copied from Search Atlas into the HTML field.
6. Click **Triggering** and select **All Pages** so the pixel fires on every page of your site.
7. Click **Save**.
8. Click **Submit** in the top-right corner of GTM and publish your container changes.

# **✅ How to Verify the Pixel Is Firing Correctly**

- **GTM Preview Mode:** Before publishing, use the **Preview** button in GTM to open the Tag Assistant. Navigate to any page on your site and confirm the OTTO SEO Pixel tag shows as **Fired** in the summary panel.
- **Browser DevTools:** Open your browser's developer tools (F12), go to the **Network** tab, and reload the page. Filter by the pixel domain or script name to confirm a successful request is being made.
- **Search Atlas Dashboard:** After publishing, return to the OTTO section under **OTTO SEO** in Search Atlas. A green status indicator or confirmation message will appear once the pixel is detected on your site. It may take a few minutes for the status to update.

# **⚠️ Common Issues and Fixes**

- **Pixel not detected after publishing:** Confirm you clicked **Submit** in GTM — saving a tag does not publish it. Changes only go live after a version is submitted.
- **Pixel fires on some pages but not others:** Check that the trigger is set to **All Pages**, not a specific page or URL pattern.
- **Wrong pixel code:** Make sure you copied the snippet from the correct domain inside Search Atlas. Each connected site has its own unique pixel.
- **GTM container not installed on the site:** The OTTO pixel can only fire if the GTM container snippet itself is already embedded in your website's **<head>** section. Verify your GTM container is live before troubleshooting the tag.

# **💬 Need More Help?**

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.