📘 Why Competitor Projects Appear in My Project Dropdown (Atlas Brain)

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

If you notice projects you didn’t intentionally create appearing in your project dropdown, this behavior is expected and is caused by Atlas Brain.

These projects are temporarily created so Atlas Brain can run competitor analysis and gather the data you explicitly requested.

This is not a bug, not a security issue, and not an error with your account.

🧠 Why Atlas Brain Adds These Projects

When you ask Atlas Brain to analyze competitors, compare domains, or run research on external sites, Atlas Brain must temporarily create internal projects to complete that analysis.

Because of this, competitor sites may appear as “projects” and can show up in project dropdowns and in Activities or selection menus. This is required for Atlas Brain to function correctly.

🔁 Why They Reappear After Deletion

Even if you delete these projects, they will be added again if you continue using the same playbook or ask Atlas Brain for competitor analysis again. This behavior is expected, deleting them does not prevent Atlas Brain from recreating them when needed.

👁️ Why They Appear in the Dropdown Menu

The project dropdown is a global selector used by Atlas Brain. It shows all projects Atlas Brain is aware of, not just your owned websites, competitor projects are included so Atlas Brain can reference them during conversations. Because of this, the list may become long.

🧭 Should I Use or Ignore the Dropdown?

You should ignore competitor projects in the dropdown, and select a project only when you want Atlas Brain to act on one of your real websites, for example, creating a blog post or applying SEO recommendations.

Competitor projects do not have playbooks applied to them.

⚙️ Can My Projects Be Pinned or Shown at the Top?

Currently, there is no way to reorder, pin, or prioritize projects in the dropdown. A feature request can be submitted to the product team to improve this behavior.

❓ FAQs

Is this a bug or security issue? No. These projects are created intentionally by Atlas Brain.

Can I permanently remove competitor projects? No. They may be recreated when Atlas Brain runs analysis.

Are playbooks applied to competitor sites? No. Playbooks apply only to your valid projects.

Do I need support to fix this? No. This is expected behavior and does not require support action.

Competitor projects appearing in your dropdown are part of how Atlas Brain performs analysis. They can be safely ignored unless you want Atlas Brain to take action on one of your own websites.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.