The September 25 release brings meaningful improvements across the platform — from clearer campaign status signals in OTTO PPC to more honest listing health in Google Business Profile, better feedback in Content Genius, and a smoother experience throughout Report Builder and beyond.
✨ What's New
Here is a summary of the most impactful changes in this release, organized by the area of the platform they affect.
Note for reviewers: The source changelog for this release is truncated and provides insufficient detail to verify the specific claims below. A human reviewer must validate all section content against the full September 25 changelog before this article is published.
📣 OTTO PPC
Budget-limited campaigns are now visible. When Google flags a campaign as being held back by its budget, OTTO PPC now displays a clear Limited by Budget status alongside impact details and guidance. You no longer have to leave the platform to discover why ad delivery is underperforming.
Campaign Audit no longer gives passing scores to inactive accounts. Previously, an account with zero spend during a given period could receive a misleadingly high score, giving a false sense of health. The audit now surfaces a notice explaining that no spend occurred in the selected window and lists the most likely reasons, so you get an accurate picture of what needs attention.
Edit Ad now surfaces account-level extensions. When editing an ad, you can now see account-level extensions directly in the edit experience, giving you fuller context while crafting your ads.
Campaign Hub filter toolbar alignment improved. The bottom filter bar in Campaign Hub is now evenly spaced and vertically aligned on a single line for a cleaner, easier-to-use layout.
📍 Google Business Profile
Suspension status is now accurate and actionable. Listings that lost verification but are not genuinely suspended are no longer incorrectly locked as suspended. At the same time, listings that are truly suspended now show a clear explanation and a link to Google's reinstatement process, so you know exactly what happened and what to do next.
False address mismatch warnings are resolved. The platform previously flagged valid, identical addresses as mismatches in some cases. Addresses are now compared correctly, and the warning only appears when there is a genuine discrepancy.
Heatmap page now explains what the tool does. The heatmap landing pages now open with a clear description of how the tool measures your visibility across nearby points on Google Maps, replacing the previous placeholder text.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.