When reviewing your Distribution Report in Search Atlas, you will see a section called Distribution Report Count. This section breaks down where your press release has been published using three distinct categories. Understanding each term will help you accurately gauge your press release's reach and publication status.
Here is what each term means:
- Primary: A count of distribution links where the press release was published on your selected distribution channels. These are the core outlets you specifically chose when setting up your distribution.
- Secondary: A count of distribution sites where the press release was published, but outside of our distribution channels. For example, this may include other websites belonging to your client that picked up the press release independently.
- Unconfirmed: A count of distribution links for your selected channels that are expected to pick up the press release but have not yet done so. These sites are still anticipated to publish your content, so it is worth checking back later to see if this count has updated.
Together, these three counts give you a complete picture of your press release's current publication status — from confirmed placements on your chosen channels, to additional third-party coverage, to outlets still expected to publish.
If you have questions about a specific count or notice something unexpected in your Distribution Report, feel free to chat with a human teammate using the in-app live chat widget and we will be happy to help.