🔍 Why Your White-Label Domain Is Not Working
If you visit your white-label agency domain and see a message like "Looks like the page you're trying to access does not exist", the most common cause is an incomplete or incorrect DNS configuration. Your custom domain needs to point to Search Atlas servers before the white-label preview can load correctly. This guide walks you through every step to get your domain live.
📋 What You Need Before You Start
- Admin access to your domain registrar (e.g., GoDaddy, Namecheap, Cloudflare)
- Your white-label subdomain chosen and entered inside Search Atlas (e.g., reports.youragency.com)
- Admin access to your GoHighLevel account if you are routing through a GoHighLevel sub-account
- A few minutes of patience — DNS changes can take up to 48 hours to fully propagate
⚙️ Step 1: Confirm Your White-Label Domain in Search Atlas
- Log in to Search Atlas and navigate to your Agency Settings or White-Label configuration panel.
- Confirm the exact subdomain you have entered (e.g., reports.youragency.com). Copy it exactly — spelling and punctuation matter.
- Note the CNAME target value displayed on that page. You will need this in the next step. It typically looks like whitelabel.dns.searchatlas.com or similar.
🛠️ Step 2: Add the CNAME Record at Your Domain Registrar
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Log in to the control panel of the registrar where your domain is registered.
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Go to DNS Management or DNS Records for your domain.
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Create a new CNAME record with these values:
- Host / Name: the subdomain prefix only (e.g., reports if your full subdomain is reports.youragency.com)
- Value / Points to: the CNAME target value copied from Search Atlas in Step 1
- TTL: 3600 (1 hour) or the lowest value your registrar allows
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Save the record.
Important: If you already have an A record or conflicting CNAME for the same subdomain, delete it before adding the new CNAME record. Conflicting records will prevent the domain from resolving correctly.
🔗 Step 3: Configure the Domain Inside GoHighLevel
If you are using GoHighLevel to host client portals or route traffic through a sub-account, you must also register the custom domain inside GoHighLevel so the two platforms can communicate correctly.
- Log in to GoHighLevel and open the relevant Sub-Account.
- Go to Settings → Domains.
- Click Add Domain and enter the same subdomain you configured in Search Atlas (e.g., reports.youragency.com).
- GoHighLevel will verify the domain by checking the CNAME record you added in Step 2. Verification may take a few minutes.
- Once verified, set this domain as the primary domain for the sub-account if you want all white-label report links to use it.
Note: If GoHighLevel shows a verification error immediately after you add the CNAME record, wait 15–30 minutes and try verifying again. DNS changes are not always instant.
✅ Step 4: Test and Verify Your White-Label Domain
- Open a private or incognito browser window to avoid cached results.
- Type your full white-label subdomain into the address bar and press Enter.
- You should see your branded Search Atlas report portal instead of the error page.
- If the error persists, use a free DNS checker tool (such as dnschecker.org) to confirm your CNAME record has propagated globally. Enter your subdomain, select CNAME as the record type, and check that results point to the correct Search Atlas target.
⏱️ DNS Propagation: What to Expect
DNS changes do not apply instantly. Propagation typically takes 15 minutes to 4 hours for most regions, but can take up to 48 hours in rare cases depending on your registrar and TTL settings. During this window, some locations may still see the error page while others load correctly — this is normal. Avoid making further DNS changes during this period as it can restart the propagation timer.
🚨 Common Mistakes to Avoid
- Using the full domain as the Host value — enter only the subdomain prefix (e.g., reports, not reports.youragency.com) unless your registrar specifically requires the full domain.
- Skipping the GoHighLevel domain step — configuring DNS alone is not enough if you use GoHighLevel; both platforms must recognise the domain.
- Cloudflare proxy enabled — if your domain is managed through Cloudflare, make sure the CNAME record is set to DNS only (grey cloud icon), not proxied (orange cloud). The Search Atlas white-label integration requires direct DNS resolution.
- Testing too soon — always test in a private window after waiting at least 15 minutes.
💬 Still Seeing the Error?
If you have followed all the steps above and your white-label domain is still not loading correctly, If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.