🔍 Overview
Search Atlas is primarily an SEO and Google Ads automation platform. It does not act as a full Meta Ads Manager replacement, but it does offer a Meta Ads page (Which ad platform do you want to see first?) that lets you view and monitor your Meta Ads performance data directly inside Search Atlas. Understanding this distinction will help you set the right expectations and get the most out of the integration.
📋 What Search Atlas Can Do With Meta Ads
Through the Meta Ads page, Search Atlas allows you to:
- View your Meta Ads campaign performance data in one centralised dashboard
- Monitor key metrics such as impressions, clicks, spend, and conversions
- Review campaign-level and ad-set-level performance alongside your other marketing data
- Use performance insights to inform your broader content and SEO strategy
🚫 What Search Atlas Cannot Do With Meta Ads
Search Atlas is not a Meta Ads creation or management tool. The following actions must still be completed directly inside Meta Ads Manager:
- Creating new Meta Ads campaigns, ad sets, or individual ads
- Editing or pausing existing Meta Ads campaigns
- Managing Meta audience targeting, budgets, or bidding strategies
- Installing or configuring the Meta Pixel on your website
- Running A/B tests or creative experiments
For all of the above, you will need to log in to Meta Ads Manager directly at business.facebook.com.
🗺️ How to Access Meta Ads in Search Atlas
Follow these steps to access your Meta Ads data inside Search Atlas:
- Log in to your Search Atlas account.
- In the left sidebar, click Ads to expand the section.
- Click Meta Ads from the Ads submenu (Which ad platform do you want to see first?).
- If your Meta Ads account is already connected, your campaign data will load automatically. If the screen is blank or shows no data, follow the troubleshooting steps below.
⚠️ Fixing a Blank Screen or 'No Data' in Meta Ads
A blank screen or a no data message on the Meta Ads page is usually caused by one of the following reasons:
- Meta account not connected: Your Meta Business account has not yet been linked to Search Atlas. You will need to complete the account connection flow before data can appear.
- No active Meta Ads campaigns: If your Meta Ads account has no active or recent campaigns, there is no data to display. Create and run at least one campaign in Meta Ads Manager first.
- Pixel not installed or firing incorrectly: If conversion tracking data is missing, verify that your Meta Pixel is installed correctly on your website via Meta Events Manager.
- Data sync delay: Meta Ads data can take up to 24 hours to sync after a new connection or recent campaign activity. Try clicking Refresh data and check back later.
- Insufficient account permissions: The Meta account used to connect must have Admin or Advertiser access to the relevant Meta Business account. Ask your Meta Business account admin to verify your role.
✅ Recommended Workflow for Meta Ads Users
To get the best results, we recommend the following workflow:
- Use Meta Ads Manager to create, manage, and optimise your ad campaigns, audiences, and budgets.
- Connect your Meta Ads account to Search Atlas via Ads → Meta Ads to centralise performance reporting.
- Use Search Atlas Smart Ads tools — including Campaign Hub, Campaign Performance, and Reports — for your Google Ads automation and to compare paid channel performance.
- Leverage Search Atlas SEO and content tools to build organic traffic strategies that complement your paid Meta Ads efforts.
💡 Using Smart Ads for Google Ads Automation
If you are looking for a platform that can create, optimise, and manage paid ad campaigns end-to-end, Search Atlas's Smart Ads suite is purpose-built for Google Ads. From the left sidebar, navigate to Smart Ads → Campaign Hub to create new campaigns, optimise existing ones, manage negative keywords, run audits, and generate reports — all without leaving Search Atlas.
🙋 Still Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.