🔍 What This Article Covers
If your business has moved to a new location and your GBP audit still shows the old address, an empty heatmap, or no competitor data, this article explains why it happens and what steps to take to get accurate results.
⚠️ Why This Happens
When a business changes its address in Google Business Profile, the audit inside Search Atlas may still be linked to the previous, now-inactive GBP listing. Because that old listing no longer has an active location, the heatmap and competitor data cannot load — they require a valid, active GBP location to generate results.
There are two separate issues that can occur together:
- Old address still showing: The audit has not yet synced the updated address from Google Business Profile.
- Heatmap and competitors missing: The audit is pulling data from the inactive listing with the old address, which has no heatmap coverage.
✅ Step 1 — Refresh Your GBP Audit Data
Before creating a new audit, check whether refreshing the audit data resolves the address discrepancy. Navigate to your GBP audit in Search Atlas and use the available option to sync or refresh data from your Google Business Profile. Wait for the sync to complete, then check whether the updated address now appears.
If the address updates correctly and the heatmap loads, no further action is needed.
🛠️ Step 2 — Create a New Audit Manually
If refreshing the data does not fix the heatmap or competitor data — or if the audit is still linked to the old inactive listing — you need to create a brand-new audit and make sure it is connected to your current, active GBP location:
- In Search Atlas, navigate to your GBP Projects area.
- Locate the project associated with your business.
- Start a new audit from within that project.
- When selecting the GBP profile to audit, carefully confirm you are selecting the active listing with the new address — not the old or inactive one. Both listings may appear in the selection if the previous location was not fully removed from your Google account.
- Complete the audit setup and allow it to run. The heatmap and competitor data should now populate correctly because the audit is tied to an active location.
Important: Do not continue running audits on the old report if the linked GBP listing is inactive. Results will remain incomplete regardless of how many times you refresh.
💡 Tips to Avoid This Issue in the Future
- Whenever your business changes its address in Google Business Profile, verify which GBP listing is connected to each audit in Search Atlas before running new reports.
- If you have multiple GBP listings (for example, the old location and the new one), make sure t