🔍 Overview
If you manage a large website or multiple sites and need to deploy tens of thousands of technical SEO fixes, understanding how credits work — and how to buy them in bulk — will help you plan costs and scale efficiently with Search Atlas.
💡 What Are Credits?
Credits are the currency used inside Search Atlas to power automated actions, including OTTO SEO deployments, content generation, and other platform features. Each action consumes a set number of credits depending on the task type and volume.
Before planning a large-scale deployment, it helps to estimate the total number of fixes you intend to apply so you can purchase the right amount of credits upfront.
⚙️ How OTTO SEO Deploys Technical Fixes
OTTO SEO automates the detection and deployment of technical fixes across your website. When you activate OTTO on a site, it scans for issues and queues recommended fixes. You then approve and deploy those fixes, which consume credits based on the number of changes applied.
For large websites with thousands of pages — such as e-commerce stores or enterprise sites — the number of fixes can scale quickly. Common high-volume fix categories include:
- Meta title and description optimisation — applied per page
- Schema markup deployment — applied per page or template
- Heading structure corrections — applied per page
- Image alt text updates — applied per image instance
- Internal linking enhancements — applied per link added
📊 Estimating Your Credit Needs
To avoid running out of credits mid-deployment, follow these steps before launching a large-scale fix rollout:
- Run an OTTO scan on your site to generate a full list of recommended fixes.
- Review the fix queue to see how many individual actions are listed across all categories.
- Check the credit cost associated with each fix type inside the platform — costs are displayed before you confirm deployment.
- Total your estimate and compare it against your current credit balance to identify any shortfall.
- Purchase additional credits before starting deployment to ensure uninterrupted processing.
🛒 How to Purchase Credits in Bulk
Search Atlas offers credit top-ups directly inside the platform. To purchase credits:
- Navigate to Billing → Plans & Top-ups in the platform.
- Click the Top Up button and choose the quantity that meets your needs.
- Larger credit bundles are available and typically offer a lower cost-per-credit compared to smaller purchases.
- Complete your purchase — credits are added to your account immediately.
Tip: If you anticipate ongoing large-scale deployments, purchasing a larger bundle upfront is almost always more cost-effective than buying smaller amounts repeatedly.
🚀 Best Practices for Large-Scale Deployments
To maximise the value of your credits and keep your deployment organised, follow these recommended practices:
- Prioritise high-impact fixes first — focus on pages that drive the most traffic or revenue before tackling lower-priority pages.
- Deploy in batches — rolling out fixes in stages lets you monitor performance changes before committing to the full deployment.
- Use OTTO's filtering tools — filter fixes by page type, issue category, or priority to create a logical deployment order.
- Review before confirming — always preview the list of queued fixes before approving a large batch to avoid applying unwanted changes.
- Monitor your credit balance regularly — keep an eye on remaining credits during a long deployment to avoid interruptions.
🏷️ Discounts and Custom Credit Plans
If you manage an agency, a large enterprise site, or multiple client websites and need a significant volume of credits on a recurring basis, you may be eligible for custom pricing or volume discounts. Standard bulk bundles are available to all users inside the platform, but for tailored credit packages at scale, our team can discuss options with you directly.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.