Search Atlas Coworker and the Search Atlas dashboard use the same data, but they are optimized for different workflows. Here is a quick guide to help you choose the right tool for the job.
Use Search Atlas Coworker When You Want To…
- Get a quick answer without navigating the dashboard ("What are my top keywords right now?")
- Share a report with your team in Slack without exporting anything
- Set up recurring automated reports that run without your involvement
- Ask a follow-up question mid-conversation ("And how did that compare to last month?")
- Work across multiple tools in one place (Search Atlas + your CRM + Slack, all in one thread)
- Get a plain-language summary of a complex report
Use the Search Atlas Dashboard When You Want To…
- Do deep analysis across large datasets (bulk keyword exports, multi-site audits)
- Edit or configure settings (campaign setup, account preferences, billing)
- Use visual tools like heatmaps, charts, and side-by-side comparisons
- Perform bulk actions (approve multiple OTTO recommendations at once, bulk keyword adds)
- Access features not yet available in Search Atlas Coworker (Website Studio, full Report Builder, etc.)
Summary
- Search Atlas Coworker — conversational, fast, great for quick lookups, sharing, and automation
- Dashboard — structured, visual, best for deep analysis and bulk configuration
Most power users combine both: use Search Atlas Coworker for daily check-ins and team updates, and the dashboard for weekly deep dives and campaign management.