GBP Audit is a powerful new tool designed to help you analyze, benchmark, and improve your Google Business Profile performance. It combines performance data, local rankings, citation signals, and competitor insights into a single structured report so you can clearly understand where your business stands and what actions to take next.
🔍 What You Can Do with GBP Audit
- Audit Any Location
- Audit connected locations
- Audit external businesses by searching or using a business URL
📊 Comprehensive Performance Insights
Each audit includes:
- GBP Score
- Average Rank
- Citations
- Ratings & Reviews
- Photos
- Post counts
- Heatmap rankings
- Detailed insights across key performance factors
📈 Performance Matrix (Connected Locations Only)
Get access to the GBP Performance Matrix for connected locations to better understand strengths, gaps, and opportunities.
🆚 Competitor Benchmarking
See how your business stacks up against competitors in your area.
📝 Detailed Recommendations
Receive a structured audit report with actionable recommendations to help improve visibility and performance.
⏳ Audit Processing Time
An audit may take approximately 5–6 minutes to complete, as citation data is gathered in the background.
We are actively improving the experience to progressively load data so you can start reviewing insights sooner.
⚙️ How to Generate a GBP Audit Report
Step 1
Go to Local → GBP Audit
Step 2
In Generate New Audit Report, choose one of the following:
- Select from Connected GBPs
- Add an external business manually by business name or Google Profile URL
Step 3
If selecting connected profiles:
- Go to the tab Choose a connected Google Business Profile
- Select businesses
Step 4
If adding manually:
- Select Business name or Google Profile URL
- Select Search area
- Find a local business by business name
Step 5
Click Generate Report
Step 6
Pop-up:
Success Audit report is being generated
📊 Audit Reports Dashboard
🔔 Go to Local → GBP Audit
The Audit Reports section includes:
- Business name
- Address
- Audit Date
- Overall Score
- Status
- View Report
Additional actions:
- Download PDF
- Re-Run Audit
- Delete Report
📈 Understanding the Audit Report
🧩 Overview
Displays:
- OVERALL SCORE
- Audit Date
- Location
“A broader SEO health score that combines GBP performance with local ranking signals and citation consistency.”
📊 Business Metrics
“Your GBP profile has an overall score of X/100 with X photos and X reviews. Core metrics indicate improving local visibility (avg rank X), while performance metrics show X profile views and X website clicks in the last 30 days.”
Includes:
- GBP Score
- AVG Rank
- Citation Score
- Rating
- Reviews
- Photos
- Posts
📈 Performance
Includes:
- Profile Interactions
- Search Appearance
- Direction Requests
- Website Clicks
🆚 Competitor Benchmark
Includes:
- Performance Radar Chart
Table columns:
- Rank
- Business Name
- Reviews
- Photos
- Posts
- Rating
- GBP Score
- Overall Score
💡 Key Insights
- You rank #X out of X businesses by overall score.
- Strongest area: profile optimization at X%.
- Top competitor X. has X reviews.
- Your overall score is X points vs competitor average.
🔎 Keyword Rankings
“Tracking X target keywords with an average rank of X and X% visibility. X keywords are improving. Top keyword: X; weakest keyword: X.”
Includes:
- AVG. Rank
- AVG. Visibility
- Improving
Table fields:
- Heatmap
- Current Rank
- Keyword
- Trend
- Keyword Ranking Score
🛠️ Detailed Audit Report
“Profile optimization is tracked across X checklist items. Current status: X complete, X need attention, X incomplete. Priority focus areas: X, X.”
🧩 Profile Optimization
- GBP Verification
- Business Name
- Business Address
- Business Phone Number
- Website URL
Add UTM parameters:
-
Opening Date
-
Business Description
-
Business Hours
-
Bookings & Appointments
🖼️ Photos & Media
- Logo & Cover Photo Cover photo is set. Add logo
Add logo
⭐ Reviews & Reputation
- Review Volume
Get at least 10–25 customer reviews
- Average Rating
Work toward 4.5+ rating
- Review Responses
- Latest Review Most recent review X days ago.
📰 Posts & Updates
- Post Activity
- Latest Post
Post at least once every 7 days
⚙️ Technical SEO
- Business Categories Primary: X Additional: X
- Service Areas Currently X. You can add up to 20.
- Social Profile Links
🧰 Services
Service descriptions recommendation.
For each service, include relevant keywords, a brief overview of what the service entails, and how it benefits customers. This will not only improve local SEO but also help potential clients understand your offerings better.
🔐 Score Definitions
📌 GBP Score
“Measures how well your Google Business Profile is optimized (completeness, categories, photos, reviews, etc.)”
📌 Overall Score
“A broader SEO health score that combines GBP performance with local ranking signals and citation consistency.”
📤 Exporting & Actions
From the report view:
- Re-Run Audit
- Share
- Export Report
- Optimize via GBP Agent
GBP Audit provides a structured, data-driven way to evaluate your Google Business Profile performance. By combining core metrics, keyword visibility, competitor benchmarking, and detailed optimization recommendations, it helps you identify gaps, prioritize improvements, and improve local search visibility over time.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.