Why Is OTTO Adding the Wrong Schema?
OTTO generates schema markup automatically based on its built-in AI defaults. When no custom prompt exists for a project, OTTO has no context about your business type, industry, or goals — so it falls back on generic or statistically common schema types. In some cases, this results in incorrect schema suggestions being applied to businesses that have nothing to do with the suggested schema type.
This is not a bug. It is expected default behavior when OTTO lacks the business-specific context it needs to make accurate recommendations. The fix is to configure a custom OTTO prompt that tells OTTO exactly what your business does.
Important: OTTO Prompts vs. Content Genius
Custom OTTO prompt settings apply only to the OTTO dashboard and the automations OTTO runs within it. These settings do not affect Content Genius or any other tool in Search Atlas. If you use Content Genius, you will need to manage context and instructions separately within that tool.
Step 1 — Configure a Custom OTTO Prompt
Adding a custom prompt gives OTTO the business context it needs to generate accurate schema, meta tags, and other SEO recommendations. To configure your custom prompt for an affected project, navigate to the OTTO dashboard and look for the project settings or prompt configuration area. Once you locate the custom prompt field, enter a clear, specific description of the business. Include details such as:
- Business type and industry (for example, "This is a licensed plumbing company serving residential customers")
- Primary services or products
- Target audience
- Any schema types that are not relevant to the business
Save your prompt, then repeat this process for every project that is showing incorrect schema suggestions.
Tip: The more specific your custom prompt, the more accurate OTTO's recommendations will be. Two to four sentences covering business type, services, location, and exclusions will produce the best results.
Step 2 — Delete Incorrect Auto-Generated Schema
After saving your custom prompt, remove any incorrect schema that OTTO has already deployed. In the OTTO dashboard, look for the schema management area where auto-generated schema markup is listed. From there, select the incorrect schema entries and delete them so they are no longer applied to your pages.
If you are unable to locate the custom prompt configuration or schema management area within the OTTO dashboard, please reach out to our support team for guided assistance. When doing so, have the following ready: your project name, the incorrect schema type(s) being generated, and any relevant page URLs where the incorrect schema appears.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.