📼 Replay Link
Watch the full AMA videocast here: YouTube Replay – Jan 12, 2022.
🗂️ Episode Overview
In this session, Lane shares a 30-minute walkthrough on how to present Digital PR to clients and prospects using a mock pitch deck. The training includes real-time questions from partners and insights on common SEO and PR challenges.
📌 Key Topics Covered
- How to present Digital PR effectively to clients and prospects
- Managing client concerns around the "Media Room" link in the header
- Understanding homepage link behaviour in PRs
- Best practices for using PRs to target multiple keyword groups
- Using SG credits to distribute PRs on Yahoo and Google News
- How to apply SG strategies to e-commerce SEO
- Comparing PR headlines vs blog headlines for SEO
❓ FAQs From the AMA
Where can I watch past training replays? All AMA replays are archived in our Training Vault Help Centre section.
What if clients don't want the Media Room link in their header? Offer flexible placement or explain the value for SEO, and reach out to support for guidance.
Can I add the homepage link in my PR? The system typically adds this automatically — avoid duplication when submitting manually.
How often should I post PRs for multiple keyword groups? Ideally every 2–3 weeks per keyword cluster, ensuring they aren't too closely related.
Can I pay with credits to publish on Yahoo or Google News? Yes, this is available — check your dashboard or contact support for details.
🌟 Pro Tips
- For local SEO (e.g., "chiropractor near me"), focus on niche content plus geo-targeted PRs
- For large clients, customize the pitch deck and skip default placements that may not align with branding
- Treat PR headlines as top-level headers and blog post titles as secondary headers when building signal hierarchy
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.