📌 Overview
Publication Media connects brands with publisher websites where content and links can be placed. To keep results valuable for customers, every publisher website goes through a review before it is accepted. Traffic is one of the most important parts of that review.
This article explains what we look at when reviewing traffic, how country-based traffic is considered, how to prepare your website, and what to expect during onboarding.
❓ What Traffic Level Is Required?
Publisher websites are not accepted on traffic volume alone. We look for sites that have real, consistent, and relevant visitors. A site with steady traffic from real people is usually a better fit than a site with a large but unstable number of visits.
Because requirements can be updated as the marketplace grows, the current minimum for your website is confirmed by our team during the review. You can ask for the latest threshold at any time through the chat widget (see the last section).
When your site is reviewed, these traffic signals matter most:
- Organic search traffic: visitors who find your site through search engines.
- Consistency: traffic that is stable or growing over several months, rather than sudden spikes and drops.
- Relevance: visitors who match your site's topic and audience.
- Authenticity: traffic from real users, not bots, paid clicks, or artificial sources.
🌍 Which Countries' Traffic Is Accepted?
We review where your visitors come from because brands on the platform want to reach specific audiences. In general, we look at:
- Main traffic countries: where most of your visitors are located.
- Match with your content language: for example, an English-language site with mostly English-speaking visitors.
- Natural traffic patterns: a visitor mix that makes sense for your topic and language.
Sites with unusual traffic patterns may need extra review. An example is a site whose content is in one language but whose traffic comes almost entirely from unrelated regions. This does not always mean rejection. It means we may ask for more information.
The list of countries that qualify can differ by marketplace and over time. Ask our team to confirm whether your main traffic countries are currently accepted.
🚫 What Can Prevent a Website From Being Accepted?
These issues commonly cause a site to be declined or put on hold:
- Traffic that appears artificial, purchased, or bot-driven.
- Very new sites without enough traffic history to review.
- Sharp, unexplained drops in traffic.
- Thin, copied, or low-quality content.
- Content that is unrelated to the site's main topic or full of spam.
- Missing or inaccessible analytics data, so traffic cannot be verified.
🛠️ How to Prepare Your Website
Getting ready before you apply speeds up the review. Follow these steps:
- Check your analytics. Review the last several months of traffic in your analytics tool and in Google Search Console.
- Identify your top countries. Note which countries bring in most of your visitors.
- Review your content. Make sure your site has original, useful, regularly updated articles.
- Remove spam. Delete or fix low-quality pages, broken pages, and unrelated content.
- Gather proof of traffic. Prepare screenshots or reports that show traffic over time, organic traffic, and country breakdown.
- Confirm site ownership. Be ready to show that you own or manage the website.
🚀 What the Onboarding Process Looks Like
Once your website is submitted, onboarding generally follows these stages:
- Submission: you provide your website details and the required information.
- Traffic and quality review: our team checks traffic trends, traffic countries, content quality, and overall site health.
- Follow-up if needed: we may ask for more data, such as analytics screenshots or clarification on traffic sources.
- Decision: your site is approved, put on hold pending improvements, or declined.
- Activation: approved sites are added to the marketplace and set up for orders.
Review times can vary depending on how complete your information is. Providing clear and accurate data at the start is the best way to avoid delays.
💡 Tips to Improve Your Chances
- Publish original content regularly on a consistent topic.
- Focus on organic growth rather than buying traffic.
- Keep your analytics set up correctly and accessible.
- If your site is declined, fix the issues and request another review after your traffic and content have improved.
💬 Need More Help?
If you want to confirm the current traffic minimum, check whether your visitor countries are accepted, or ask about the status of your submission, our team can help. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.