## **📼 Replay Link**

Watch the full AMA videocast here: [YouTube Replay – Jan 12, 2022](https://www.youtube.com/watch?v=XaFd6A1aeuA).

## **🗂️ Episode Overview**

In this session, Lane shares a 30-minute walkthrough on how to present Digital PR to clients and prospects using a mock pitch deck. The training includes real-time questions from partners and insights on common SEO and PR challenges.

## **📌 Key Topics Covered**

- How to present Digital PR effectively to clients and prospects
- Managing client concerns around the "Media Room" link in the header
- Understanding homepage link behaviour in PRs
- Best practices for using PRs to target multiple keyword groups
- Using SG credits to distribute PRs on Yahoo and Google News
- How to apply SG strategies to e-commerce SEO
- Comparing PR headlines vs blog headlines for SEO

## **❓ FAQs From the AMA**

**Where can I watch past training replays?** All AMA replays are archived in our Training Vault Help Centre section.

**What if clients don't want the Media Room link in their header?** Offer flexible placement or explain the value for SEO, and reach out to support for guidance.

**Can I add the homepage link in my PR?** The system typically adds this automatically — avoid duplication when submitting manually.

**How often should I post PRs for multiple keyword groups?** Ideally every 2–3 weeks per keyword cluster, ensuring they aren't too closely related.

**Can I pay with credits to publish on Yahoo or Google News?** Yes, this is available — check your dashboard or contact support for details.

## **🌟 Pro Tips**

- For local SEO (e.g., "chiropractor near me"), focus on niche content plus geo-targeted PRs
- For large clients, customize the pitch deck and skip default placements that may not align with branding
- Treat PR headlines as top-level headers and blog post titles as secondary headers when building signal hierarchy

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type **human teammate** to be connected with a member of our team.