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🔄 Migrate OTTO Pixel from WordPress to Showit

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🧭 Overview

If you are moving your website from WordPress to Showit, you will need to remove the OTTO plugin from your WordPress site and add the OTTO tracking pixel directly to your Showit project. This article walks you through each step, including how to find or regenerate your OTTO script if you no longer have it.

🗑️ Step 1: Remove the OTTO Plugin from WordPress

Before installing OTTO on Showit, remove it cleanly from your WordPress site to avoid duplicate tracking or conflicts.

  1. Log in to your WordPress admin dashboard.
  2. Go to Plugins → Installed Plugins.
  3. Locate the OTTO AI plugin in the list.
  4. Click Deactivate, then click Delete to fully remove it.
  5. Confirm the deletion when prompted.

Once the plugin is removed, OTTO will stop tracking activity on your WordPress site. Your OTTO configuration and settings inside Search Atlas are not affected.

🔑 Step 2: Retrieve Your OTTO Tracking Script

To install OTTO on Showit, you need your unique OTTO pixel script. You can find this inside the Search Atlas platform at any time.

  1. Log in to Search Atlas.
  2. In the left sidebar, navigate to OTTO SEO → Installation Guide.
  3. Select the website project that you are migrating.
  4. Look for the pixel script displayed on the OTTO SEO → Installation Guide page.
  5. Copy the full pixel script displayed there. It will look similar to a short JavaScript snippet.

If you cannot locate the script or the option is not visible, follow the regeneration steps below.

🔁 Step 3: Regenerate Your OTTO Script (If Needed)

If your script is missing, was lost during the migration, or is not displayed in the dashboard, you can generate a fresh one.

  1. Inside OTTO SEO, open your website project settings.
  2. Look for a Reconnect, Reset Connection, or Generate Script option.
  3. Follow the on-screen prompts to generate a new pixel script for your domain.
  4. Make sure the domain entered matches your Showit website URL exactly, including whether it uses www or not.
  5. Copy the newly generated script before closing the panel.

If you do not see any of these options, contact support using the instructions at the bottom of this article and a teammate will generate the script for you directly.

🎨 Step 4: Install the OTTO Pixel on Showit

Showit does not use plugins. Instead, you add tracking scripts through the Showit site settings. Follow these steps carefully.

  1. Log in to your Showit account at showit.co.
  2. Open your site in the Showit app.
  3. Click the Site Settings icon (gear icon) in the top toolbar.
  4. Select the Header Code tab.
  5. Paste your OTTO pixel script into the Header Code field. This ensures the script loads on every page of your site.
  6. Click Save.
  7. Publish your site by clicking the Publish button so the changes go live.

The OTTO pixel will now be active on your Showit website and will begin collecting data automatically.

✅ Step 5: Verify the Pixel Is Working

After publishing your Showit site, confirm that OTTO is tracking correctly.

  • Return to Search Atlas → OTTO SEO and open your project.
  • Check the connection status indicator next to your site. It should show as Connected or Active within a few minutes.
  • Visit your live Showit website in a browser and then refresh the Search Atlas dashboard to confirm activity is being recorded.
  • If the status remains disconnected after 10–15 minutes, double-check that the script was pasted into the Header Code field and that your site was republished on Showit.

⚠️ Common Issues and Tips

  • Wrong domain: If your OTTO script was originally generated for a WordPress domain (for example, mysite.wordpress.com) and your Showit site uses a different URL, you must regenerate the script with your correct Showit domain.
  • Script not in header: Placing the script in the footer instead of the header can delay tracking. Always use the Header Code field in Showit.
  • Site not published: Changes in Showit only go live after you click Publish. Saving alone is not enough.
  • Caching: If you use a CDN or caching layer in front of your Showit site, clear the cache after publishing so the new script loads for all visitors.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.