🔍 Overview
Sometimes Google Business Profile (GBP) automated posts may stop generating across several accounts at once, while continuing to work for others. This is typically caused by a platform-level issue — not a problem with your individual settings — and requires our engineering team to resolve it.
This article explains what happens during these incidents, how to check whether you are affected, and the fastest way to get your posts recovered.
⚠️ Signs You Are Affected
- Automated GBP posts are generating for some accounts but not others.
- Posts that were scheduled during a specific window were never published.
- There is no error message visible — posts simply do not appear.
🧠 What Causes This
Incidents like this are caused by background infrastructure failures that affect the automated post generation pipeline across multiple accounts at the same time. When this happens, the platform may silently skip posts for some accounts while continuing to process others normally. Our engineering team monitors for these failures and works to resolve them as quickly as possible, typically within a few hours of detection.
✅ What Our Team Does to Fix It
When a fleet-wide post generation failure is identified, our specialized team takes the following steps:
- Identifies the affected accounts — the team reviews which GBP automation configurations were impacted during the affected window.
- Regenerates the missed posts — posts that were skipped are queued for regeneration.
- Runs a publishing script — a script is initiated to ensure the recovered posts are published correctly to your Google Business Profiles.
- Confirms completion — the team verifies that all affected posts have been successfully published before closing the incident.
Resolution typically takes a few hours once the issue has been escalated to the specialized team.
🚀 What You Should Do
Because this type of issue is caused by a platform-level failure, there are no settings changes or manual steps you can take to fix it yourself. The recommended course of action is:
- Note the affected accounts — make a list of which GBP accounts are missing posts and the approximate dates or time window when posts stopped generating.
- Check whether posts recover on their own — if an incident is already being resolved by our team, posts may begin appearing within a few hours without any action on your part.
- Contact support if posts remain missing — if posts have not recovered after several hours, reach out so our team can escalate and apply the regeneration script to your specific accounts.
💡 Tips to Reduce Impact
- Regularly review your GBP automation configurations to ensure they are active and correctly set up.
- If you manage multiple GBP accounts, periodically spot-check that posts are appearing as expected, even during periods when you have not reported an issue.
- Keep a note of which accounts and automation schedules are most critical so you can quickly identify gaps if a future incident occurs.
📞 Get Help
If your GBP posts are still not generating after a few hours, or if you need help identifying which accounts were affected, our team is ready to escalate and apply the fix on your behalf. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.