OTTO PPC now includes KPI Alerts, a new notification system that warns advertisers when a campaign begins to deviate from its performance targets. This means faster response times when campaigns need attention.
✨ What's New
KPI Alerts give advertisers automatic notifications when key performance indicators fall outside expected thresholds. OTTO PPC monitors your campaigns and sends alerts when something drifts off target. This helps keep your advertising spend efficient and your campaigns performing at their best.
🛠️ How to Use It
- Log in to your Search Atlas account and navigate to OTTO PPC.
- Open the campaign you want to monitor.
- Locate the KPI Alerts options for that campaign and configure your alert preferences according to the available settings.
- Once configured, monitoring will activate and you will receive notifications when a campaign metric drifts beyond your defined thresholds.
📋 What to Expect
Alerts are triggered automatically based on the thresholds you configure — no manual checks required. Notifications will appear within the platform to flag campaigns that need your attention. Review your alert settings periodically as campaign goals evolve over time.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.