🧭 Overview
After installing the OTTO pixel on your Squarespace site, you may notice a Not Found status in Search Atlas. In most cases, this is completely normal during the initial setup phase. This article explains why it happens and walks you through what to do — and when to take action.
⏳ Why 'Not Found' Is Expected After Installation
When you first install the OTTO pixel, Search Atlas automatically checks for it on a schedule based on your project's age: every 15 minutes for projects under 2 hours old, every hour from 2 to 24 hours old, every 6 hours from 1 to 7 days old, and no automatic checks after 7 days. A correctly installed pixel on a new project is normally detected within about 15 minutes. Until the check runs, the pixel status may display as Not Found — even if the pixel was installed correctly.
This is expected behavior and does not mean your installation failed. No action is needed during this window.
📋 How to Install the OTTO Pixel on Squarespace
If you have not yet installed the pixel, follow these steps to add it to your Squarespace site:
- In Search Atlas, go to OTTO SEO → All Sites (SEO Automation) using the left sidebar.
- Select your project and open the OTTO dashboard.
- Copy the OTTO pixel code snippet provided on the setup screen.
- Log in to your Squarespace account and go to Settings.
- Navigate to Advanced, then select Code Injection.
- Paste the pixel code into the Header field.
- Click Save and publish your site.
Once saved, return to Search Atlas. On a new project, the automatic check typically detects your pixel within about 15 minutes.
✅ How to Confirm Your Pixel Is Installed Correctly
Before waiting for the audit to finish, you can do a quick manual check to make sure the pixel code was added properly:
- Open your Squarespace site in a browser.
- Right-click anywhere on the page and select View Page Source.
- Use Ctrl+F (or Cmd+F on Mac) and search for your pixel ID or the OTTO script tag.
- If the code appears in the page source, the pixel is installed correctly.
- If it does not appear, revisit the Code Injection settings in Squarespace and re-paste the pixel code.
🔄 What to Do If It's Still Not Detected
If the Not Found status persists well beyond the expected check interval for your project's age, work through the following checks:
- Confirm the pixel is in the Header field: Squarespace's Code Injection has separate fields for Header and Footer. The OTTO pixel must be placed in the Header field only.
- Check that your site is published: Squarespace sites in trial or password-protected mode may block external scripts from loading. Make sure your site is publicly accessible.
- Avoid page-level overrides: Some Squarespace templates allow per-page code injection that can override global header code. Ensure no page-level settings are removing the script.
- Clear your browser cache and recheck page source: A cached version of your page may not reflect recent changes. Open the site in an incognito window to verify the pixel loads.
- Re-save the Code Injection settings: Occasionally Squarespace does not apply changes until you save and republish. Open the Code Injection field, confirm the code is present, and save again.
🔁 Manually Trigger a Recheck
After confirming the pixel is present in your page source, you can prompt Search Atlas to re-scan your site sooner:
- Go to OTTO SEO → All Sites (SEO Automation) in the left sidebar.
- Open your project's OTTO dashboard.
- Locate the pixel status section and click Recheck or Re-run Audit if that option is available.
If the option is not visible, Search Atlas will automatically re-check your pixel on its regular schedule based on your project's age.
⚠️ Common Mistakes to Avoid
- Placing the pixel in the Footer field instead of the Header.
- Adding the pixel to only one page instead of the global Code Injection settings.
- Installing the pixel while the site is password-protected or in trial mode.
- Checking the status immediately after installation before the next automatic check has run (typically within about 15 minutes on a new project).
💬 Still Seeing 'Not Found'?
If you have followed all the steps above and your pixel still shows Not Found after the expected check interval, our team is ready to help. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.