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✍️ Create Content Using a Brief and Brand Vault

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

🗺️ Overview

The SEO Content Assistant lets you generate and refine content using two powerful inputs: a content brief (your structural outline and target keywords) and your Brand Vault (your saved brand voice, tone guidelines, and style assets). Using both together gives you content that is SEO-optimised and consistent with your brand from the first draft.

🧭 Getting to SEO Content Assistant

Navigate to Left sidebar → Content → Content Genius (What are we writing today?). You will land on the main editor and project dashboard.

📋 Step 1: Open or Create a Content Project

  1. On the SEO Content Assistant dashboard, click New Project or open an existing project where your brief is already saved.
  2. Enter your target keyword and any secondary keywords you want the content to rank for, then confirm.
  3. The tool will generate a real-time SEO brief on the right-hand panel, showing recommended headings, word count, NLP terms, and competitor insights. This is your content brief.

📁 Step 2: Confirm Your Content Brief Is Ready

Before generating content, review the brief panel on the right side of the editor. Check that the following are present:

  • Target keyword is correctly set at the top of the brief.
  • Recommended headings (H2s and H3s) are listed and reflect your content structure goals.
  • Word count target and NLP terms are visible.

If you have customised the brief (added, removed, or reordered headings), make sure you save those changes before moving to generation.

🏦 Step 3: Connect Your Brand Vault

This is the step most customers miss when they have already uploaded to Brand Vault but do not see it reflected in their output.

  1. Inside your open project, look for the Brand Voice or Brand Vault selector. It typically appears as a dropdown or a settings icon near the top of the editor toolbar.
  2. Click the selector and choose the Brand Vault profile you uploaded — for example, your saved tone-of-voice guide or style document.
  3. Confirm the profile name appears as active before proceeding. If you do not see your uploaded profile, return to Brand Vault (top-right More Features menu (grid icon, next to your account menu) → Brand Vault, the correct path is the top-right More Features menu (grid icon) → Brand Vault) and verify the upload completed successfully and the profile is published, not in draft.

✨ Step 4: Generate Content from the Brief

  1. With both your brief and Brand Vault profile active, click Generate (other options on this screen are Write with AI in Bulk and Write it yourself).
  2. The AI will use your brief's headings and keyword targets as the structural guide, and apply your Brand Vault tone and style to the output.
  3. Wait for the full draft to populate in the editor. This typically takes 15–45 seconds depending on the target word count.

✏️ Step 5: Review and Refine

Once the draft appears, use the built-in tools to improve your score:

  • Check the SEO Score on the right panel and add missing NLP terms highlighted in red.
  • Use inline AI commands (highlight any text and press the AI icon) to rewrite, expand, or shorten sections while keeping the brand voice active.
  • Re-run the Brand Vault style check if you make large manual edits, to ensure tone consistency is maintained throughout.

⚠️ Common Issues and Fixes

  • Brand Vault profile not showing in the dropdown: Go back to Brand Vault, open the profile, and check its status. It must be set to Active or Published — draft profiles are not available inside the editor.
  • Generated content ignores the brief structure: Ensure you selected Generate from Brief and not the blank Free Write mode. Both options may appear on the same screen.
  • Content brief is missing headings: The brief auto-generates from your keyword. If headings look sparse, increase the target word count or manually add H2s before generating.
  • Brand voice not reflected in the output: Confirm the correct profile is selected in the Brand Vault dropdown inside the project, not just uploaded to Brand Vault globally.

💡 Tips for Best Results

  • Upload a Brand Vault profile that includes at least a tone descriptor, a writing style example, and any words or phrases to avoid. The more context you provide, the more consistent the output.
  • Use the brief's competitor heading suggestions as a starting point, then customise before generating — this reduces editing time significantly.
  • If you manage multiple brands or clients, create a separate Brand Vault profile for each and name them clearly so they are easy to select inside projects.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.