📋 Overview
Search Atlas offers three core plans — Starter, Growth, and Pro — each designed to scale with your agency's client load. This article breaks down exact project limits, citation quotas, Google Business Profile (GBP) access, and add-on options so you can choose with confidence.
📊 Plan Comparison at a Glance
The table below summarises the key limits for each plan tier.
- Starter ($99/mo): 1 OTTO SEO project · 5 GSC projects · 3 GBP projects · 500 citations · Google Ads included (1 account, up to 10 campaigns); add-on ($199/mo) raises to effectively unlimited accounts and up to 100 campaigns
- Growth ($199/mo): 3 OTTO SEO projects · 15 GSC projects · 10 GBP projects · 1,500 citations · Google Ads included (1 account, up to 10 campaigns); add-on ($199/mo) raises to effectively unlimited accounts and up to 100 campaigns
- Pro ($399/mo): 4 OTTO SEO projects · 50 GSC projects · 25 GBP projects · 5,000 citations · Google Ads included (1 account, up to 10 campaigns); add-on ($199/mo) raises to effectively unlimited accounts and up to 100 campaigns
🔍 What Each Limit Means for Your Agency
Understanding how these limits map to real client work helps you avoid hitting a ceiling mid-campaign.
- OTTO SEO Projects: Each OTTO SEO project is tied to one website. One project = one client domain receiving automated on-page optimisation.
- GSC Projects: Google Search Console projects let you monitor keyword rankings and search performance per domain. Each client domain typically needs one GSC project.
- GBP Projects: Google Business Profile projects are used for local SEO management. A single client with multiple locations may require multiple GBP projects. Navigate to Left sidebar → Local → GBP Projects to manage GBP projects.
- Citations: Citations are local directory listings built for your clients. The quota is shared across all active GBP projects on your plan.
- Google Ads Accounts: Each connected Google Ads account counts as one slot. Agencies running paid campaigns for multiple clients need one slot per client Ads account.
🏆 Which Plan Is Right for an Agency with 5 Clients?
If you manage 5 clients, here is how each plan holds up:
- Starter ($99/mo) — Not recommended for 5 clients. With only 1 OTTO SEO project and 5 GSC projects, you can monitor all 5 domains but can only run automated SEO optimisation for 1 client at a time. GBP is capped at 3 projects, so 2 clients would have no local coverage.
- Growth ($199/mo) — Suitable if client needs are moderate. Supports 3 OTTO SEO projects, 15 GSC projects, and 10 GBP projects. Covers 5 clients for search monitoring but limits full OTTO automation to 3 clients simultaneously. Google Ads is included (1 account, up to 10 campaigns); the $199/month add-on raises this to effectively unlimited accounts and up to 100 campaigns.
- Pro ($399/mo) — Recommended for 5 active clients. Provides 4 OTTO SEO projects, 50 GSC projects, and 25 GBP projects. All 5 clients receive full OTTO automation, search monitoring, and local SEO coverage with room to grow. Google Ads is included on Pro (1 account, up to 10 campaigns); the $199/month add-on raises this to effectively unlimited accounts and up to 100 campaigns.
For agencies actively delivering SEO results across all 5 clients at once, the Pro plan is the most practical choice.
➕ Add-Ons: Expanding Beyond Your Plan Limits
If you are on a lower tier but need extra capacity, Search Atlas offers paid add-ons so you do not have to upgrade your entire plan.
- Additional OTTO SEO Projects: Available as individual add-ons. Useful if you are on Growth but need to activate OTTO for a fourth or fifth client.
- Additional Citations: Citation packs can be purchased to top up your monthly quota without changing your base plan. Navigate to Left sidebar → Local → Local Citations to view current usage and request additional citations.
- Additional Google Ads Accounts: The OTTO Google Ads add-on ($199/month) raises the included 1 account / 10 campaign limit to effectively unlimited Google Ads account connections and up to 100 campaigns. It can be purchased on any plan from Billing without upgrading (Agency plans already include it).
- Additional GBP Projects: Extra GBP project slots are available as add-ons for agencies managing clients with multiple locations.
To discuss specific add-on pricing, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
🌐 WordPress and Wix Compatibility
Search Atlas integrates with the most common website platforms used by agency clients.
- WordPress: Fully supported. The OTTO SEO plugin connects directly to WordPress sites, enabling automated on-page changes, schema deployment, and content recommendations without leaving the platform.
- Wix: Supported for site analysis and GSC project tracking. Some automated on-page actions available through OTTO may require manual implementation on Wix due to platform restrictions. Review recommendations inside your OTTO project and apply changes through your Wix dashboard where direct automation is not available.
🗂️ Feature Availability Across Plans
Beyond project limits, the following core features are available on all three plans:
- Keyword Magic Tool — Left sidebar → Keywords → Keyword Magic
- Rank Tracker — Left sidebar → Keywords → Rank Tracker
- Keyword Gap Analysis — Left sidebar → Keywords → Keyword Gap
- GBP Overview and Task Management — Left sidebar → GBP Projects → Overview and Left sidebar → GBP Projects → My Tasks
- GBP Posts and Reviews Management — Left sidebar → Local → Posts and Left sidebar → Local → Reviews (GBP Reviews)
- Media Library — Left sidebar → GBP Projects → Media Library
Usage limits (such as keyword lookups and report exports) scale with your plan tier. Pro plan users receive the highest monthly allowances across all tools.
💡 Quick Decision Guide
- 1–2 clients, limited budget: Starter ($99/mo)
- 3–4 clients, mixed service needs: Growth ($199/mo)
- 5+ clients, full-service agency: Pro ($399/mo)
- Exceeding limits without upgrading: Use targeted add-ons for citations, OTTO projects, or Ads accounts
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.