🔍 What Is the OTTO Pixel?
The OTTO pixel is a small snippet of code that connects your website to Search Atlas OTTO. Once it is on your site, OTTO can apply SEO improvements automatically, without you editing each page by hand.
GoHighLevel (GHL) sites, including sites built with GoHighLevel's AI Studio, let you add custom code to the header of your site. That is where the OTTO pixel goes.
✅ Before You Start
Have the following ready so the setup goes smoothly:
- Access to your Search Atlas account with your website added as an OTTO project
- Admin access to the GoHighLevel sub-account that contains your website
- Your site's live domain connected in GoHighLevel, if you want to test on the live site
📋 Step 1: Copy Your OTTO Pixel Code
- Log in to Search Atlas.
- Open OTTO and select the project for your website.
- Find the installation or pixel section and choose the option for adding the pixel manually.
- Copy the full code snippet. Make sure you copy all of it, from the opening tag to the closing tag.
Each project has its own unique pixel. Do not reuse a pixel from another website.
⚙️ Step 2: Add the Pixel in GoHighLevel
The exact menu names in GoHighLevel can change over time, but the process is usually the same:
- Log in to GoHighLevel and open the sub-account that holds your website.
- Go to Sites and open Websites (or Funnels, depending on how your site was created).
- Click your website to open it.
- Open the site's Settings tab.
- Find the Head Tracking Code or Custom Code (Header) field.
- Paste the OTTO pixel code into the field.
- Click Save.
Adding the code at the site level is best, because it loads the pixel on every page. If you only see page-level code options, add the pixel to each page you want OTTO to optimize.
🤖 Sites Built With GoHighLevel AI Studio
If your site was generated with AI Studio, it is still a GoHighLevel website, so the pixel is installed the same way. Open the site in the website builder, then look for the site Settings or Custom Code area and paste the pixel into the header section.
Keep these tips in mind:
- If you regenerate or rebuild the site with AI Studio, check that the pixel is still in the header settings afterward.
- If you cannot find a header code field, check for a custom code option at the page level instead.
- Paste the code as plain text. Copying from a formatted document can add extra characters that break the snippet.
🚀 Step 3: Publish Your Changes
Saving the settings may not be enough. Publish or re-publish your website in GoHighLevel so the updated code goes live. If you use a custom domain, make sure it points to the published site.
🔎 Step 4: Verify the Installation
- Return to your project in Search Atlas OTTO.
- Use the option to check or verify the pixel installation.
- If it does not show as connected right away, wait a few minutes and try again.
You can also open your live website in a private or incognito browser window, so you are not seeing a cached version, and then check again in OTTO.
🛠️ Troubleshooting Common Issues
- Pixel not detected: Confirm you published the site after saving the code, and that you are testing the live domain rather than a preview link.
- Code pasted in the wrong place: The pixel belongs in the header (head) section, not in the footer or in a page text block.
- Incomplete snippet: Copy the pixel again from OTTO and make sure the whole snippet was pasted.
- Wrong project: Check that the pixel came from the OTTO project that matches this website.
- Changes not showing: Clear your browser cache, or check the site in a private window.
- Multiple sites in GoHighLevel: Each site needs its own pixel installed in its own settings.
💡 Helpful Tips
- Install the pixel once at the site level rather than adding it page by page.
- Save a copy of your pixel code in a safe place in case you need to reinstall it later.
- After any major site rebuild, re-verify the pixel in OTTO.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.