🚀 Troubleshoot OTTO PPC Retargeting

🔍 Why a business may not appear

OTTO PPC retargeting only shows businesses that meet the campaign requirements and are available in your current Search Atlas account. A business may be missing or unavailable when:

• The business is not connected to the correct Search Atlas project.
• The project is inactive, incomplete, or still being processed.
• Your account does not have the required access to the business or advertising account.
• The required advertising connection, audience, or tracking setup is missing.
• The business is already assigned to another campaign or is not eligible for retargeting.
• Recent project or connection changes have not finished syncing.

🛠️ Check the project and business

1. Open Search Atlas and select the correct project.
2. In the left sidebar, open OTTO SEO.
3. Confirm that the project is active and that the business details, domain, and location are correct.
4. Open the OTTO PPC retargeting campaign setup and review the available business list.
5. If the business is listed, select it and continue the campaign setup.

🔗 Verify account connections

Confirm that the advertising account and required retargeting resources are connected to the same business and project. Check that:

• You are signed in with an account that has permission to manage the advertising account.
• The selected advertising account belongs to the intended business.
• Audience or tracking resources have been created and are available for use.
• No connection is paused, expired, disconnected, or awaiting authorization.

🔄 Refresh the available businesses

If you recently added a business, changed permissions, or connected an advertising account, allow time for the information to sync. Then refresh the page, reopen the campaign, and check the business list again. Avoid creating duplicate projects while the existing project is syncing.

⚠️ If the business is still unavailable

1. Confirm you are working in the correct Search Atlas workspace and project.
2. Check whether the business is inactive or already used by another retargeting campaign.
3. Reconnect or reauthorize the relevant advertising account if the connection shows an error.
4. Make sure the business has valid details and an eligible website or audience.
5. Record the project name, business name, advertising account, and any error message before requesting help.

If the business remains unavailable after these checks, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.