The SEO Traffic Analysis Dashboard and Site Explorer provide a comprehensive overview of your website’s SEO performance. These tools deliver detailed data on organic and paid traffic, keyword rankings, backlink profiles, domain authority, and competitor strategies.
With an intuitive interface and customizable reports, you can monitor performance, track progress, and identify opportunities for improvement. Site Explorer also allows you to analyze any domain, making it a valuable resource for both website optimization and competitor research.
By combining actionable insights with clear visualizations, these tools enable you to refine your SEO strategy, improve search visibility, and make informed, data-driven decisions.
🧭 What is Site Explorer?
🧭 What is Site Explorer?
The Site Explorer and SEO Traffic Analysis Dashboard give you a complete picture of a domain’s SEO performance—organic and paid. Use it to analyze your own site or any competitor’s, with data on:
🔑 Keyword rankings
📈 Organic & paid traffic
🔗 Backlinks & link quality
🧠 Domain authority (Domain Power)
🆚 Competitor gaps & strategies
🌟 Key Benefits of Site Explorer
🌟 Key Benefits of Site Explorer
Combined with clear data visualizations and export options, Site Explorer it’s your go-to tool for research, benchmarking, and growth.
The SEO Traffic Analysis Dashboard and Site Explorer provide a comprehensive overview of your website’s SEO performance. These tools deliver detailed data on organic and paid traffic, keyword rankings, backlink profiles, domain authority, and competitor strategies.
With an intuitive interface and customizable reports, you can monitor performance, track progress, and identify opportunities for improvement. Site Explorer also allows you to analyze any domain, making it a valuable resource for both website optimization and competitor research.
By combining actionable insights with clear visualizations, these tools enable you to refine your SEO strategy, improve search visibility, and make informed, data-driven decisions.
📊 Comprehensive SEO Metrics – Access detailed insights on traffic, keyword performance, backlinks, and domain authority to guide your content, link-building, and advertising strategies.
🔍 Competitor Analysis – Identify strengths and weaknesses by comparing shared keywords, traffic distribution, and paid ad strategies. Use advanced tools like Keyword Gap and Backlink Gap Analysis to uncover competitive opportunities.
🔗 Backlink Tracking – Discover high-quality backlinks and monitor your backlink profile over time to improve authority and search rankings.
🌍 Localized Insights – Segment data by country to optimize your site for specific markets and localized search traffic.
📈 Data Visualization – Review performance through dynamic charts and historical trends to track progress and make timely adjustments.
✍️ Content Strategy Guidance – Analyze competitor publishing patterns and content velocity to refine your approach and stay competitive.
Site Explorer equips businesses with the insights needed to strengthen SEO strategies, increase organic visibility, and maximize ROI across digital marketing efforts.
🚀 Set up Site Explorer
🚀 Set up Site Explorer
How to set up Site Explorer:
Go to: Search Atlas Home → Site Explorer
Add your domain or any competitor’s
Choose analysis level: domain / subdomain / page
Select the country
Click Search
🧠 Introducing Domain Power: The New Standard for Authority
🧠 Introducing Domain Power: The New Standard for Authority
Domain Power is a proprietary 100-point logarithmic metric designed to measure a site’s true strength based on organic traffic and keyword performance. Unlike traditional authority scores such as Domain Authority (DA) or Domain Rating (DR), Domain Power is significantly better correlated with top Google rankings, making it a more accurate benchmark for evaluating domains.
This metric was developed to address the limitations of existing authority measures, which can often be manipulated and may not reflect a site’s actual SEO value. By focusing on traffic and keyword performance, Domain Power offers a reliable method for determining whether a website is worth pursuing for backlinks or competitive analysis.
Now available in Site Explorer, Domain Power is your go-to metric for assessing domain authority and making informed SEO decisions.
Use it to:
Assess backlink value
Prioritize outreach targets
Benchmark competitors accurately
Unlike traditional authority scores such as Domain Authority (DA) or Domain Rating (DR), Domain Power is significantly better correlated with top Google rankings, making it a more accurate benchmark for evaluating domains.
This metric was developed to address the limitations of existing authority measures, which can often be manipulated and may not reflect a site’s actual SEO value. By focusing on traffic and keyword performance, Domain Power offers a reliable method for determining whether a website is worth pursuing for backlinks or competitive analysis.
Now available in Site Explorer, Domain Power is your go-to metric for assessing domain authority and making informed SEO decisions.
🛠️ Product Features
🛠️ Product Features
🖥️ Dashboard Overview
Getting Started with Site Explorer
The Site Explorer dashboard provides a centralized hub for analyzing and managing saved projects. From high-level domain metrics to in-depth keyword, backlink, and competitor analysis, it offers flexible views, filtering options, and exporting capabilities.
Overview
Selecting a project opens the Overview tab, which generates data in under a minute. Key insights include:
Domain and traffic analytics
Backlink profile analysis
SERP position distribution & feature presence
Keyword history and ranking trends
Competitor lists (organic and paid)
Traffic by keyword intent
Google Ads data
Actions
Save Project: Subscribe to weekly updates.
Export PDF: Download a full-page snapshot of metrics.
Recrawl: Refresh project data (costs 1 monthly quota point).
Share: Generate a public URL shareable with non-subscribers.
🧠 Domain Power, 🔒 Trust Flow, 🧭 Citation Flow
🔗 Backlink totals and 🌐 referring domains
🔑 Keyword rankings and 🥇 top 3 positions
💰 Paid ad keywords and 🚦 traffic
🌎 Google Ads insights by country and 📣 campaign
Actions available:
Save to Project
Export PDF
Recrawl (uses quota)
Share via public link
📊 High-Level Metrics
📊 High-Level Metrics
Site Explorer provides consolidated domain authority and search performance metrics:
Switch between Organic and Paid data views with interactive charts and tables:
Country Distribution – Traffic and keywords segmented by country
Historical Metrics – Organic and paid traffic trends over time
SERP Features – Share of keywords ranking in SERP features (e.g., Featured Snippets, People Also Ask, Local Pack)
Keyword Position History – Ranking movements over time with position-based filters
SERP Features Tracked
Knowledge Panel, Featured Snippet, Featured Video, Video Carousel, Image, People Also Ask, FAQ, Local Pack, Top Stories, Sitelinks, Reviews
📈 Organic vs. Paid Performance
📈 Organic vs. Paid Performance
Switch between Organic and Paid data using tabs and filters:
🌍 Country breakdown
⏳ Historical traffic trends
📌 SERP features: Featured Snippets, Local Pack, People Also Ask, etc.
📊 Keyword position history
🏷️ Branded vs. Non-Branded Traffic
Organic Search
Position Distribution: Keyword rankings grouped by position ranges (Top 3, 4–10, etc.)
Keywords by Intent: Classification into informational, navigational, commercial, or transactional
Organic Competitors: Domains competing on overlapping keyword sets
Branded vs. Non-Branded Traffic: Traffic breakdown by keyword type
Paid Research
Paid Position Distribution: Keywords grouped by ad ranking
Main Paid Competitors: Identified by shared paid keywords
Ads Repository: Active and historical ad copies with keyword, CPC, MSV, and traffic data
🔗 Backlink Research
🔗 Backlink Research
Backlink Growth: Trend of backlinks gained or lost over time
Backlink Table: Details including source URL, anchor text, status (active/lost), and link attribute (follow/nofollow)
Filtering options include backlink type, placement, referring domain, platform, and language.
Keywords
Historical data for both organic and paid keywords, including traffic and ranking positions.
Graph View: Traffic and keyword volume trends (filterable by timeframes)
Keyword Table: Full dataset sortable by position, traffic, or search volume
Managing Keywords
Add to Keyword List or Rank Tracker
Create new lists or projects
Bulk add via multi-select
Create SEO Content Assistant articles directly from keyword entries
Use backlink filters to:
📈 Explore growth and loss of backlinks over time
🧪 Analyze referring domain quality
➕ Identify new linking opportunities
🧩 Group backlinks by type and trust level
🧠 Topical Dominance and Semantic Authority
🧠 Topical Dominance and Semantic Authority
Use it to guide high-authority content creation and close competitive gaps.
Key Features
Hierarchical Topic Levels: Specific Topic → Broad Topic → Knowledge Domain
Competitor Benchmarking: Compare topical coverage with rivals
Topic Gap Analysis: Identify missing content opportunities
Content Velocity & Depth: Track frequency, scope, and quality of published content
Semantic Distance & Site Radius: Measure content relevance and topical focus
Best Practices
Start with focused topics before expanding.
Publish consistently to maintain authority.
Create detailed, factually accurate content.
Refine strategy based on insights from competitors and performance.
📄 Page & Subdomain Analysis
📄 Page & Subdomain Analysis
Analyze the performance of specific pages by traffic and keywords.
Toggle between Organic and Paid datasets
Access keyword intent distribution for each page
Review backlinks at the page level with advanced filters (status, type, placement, referring domain, etc.)
View subdomain-level data, including traffic and keyword counts for each discovered subdomain.
🎯 Google Ads & Position Tracking
🎯 Google Ads & Position Tracking
Explore a domain’s paid advertising history:
Filter by date, keyword, title, or URL
View ad copies (active or historical)
Correlate campaigns with CPC, MSV, and traffic
Note: Display and dynamic ads are not included.
📝 Review ad copies and historical performance
🎛️ Filter by ad type, keyword, and CPC
🔄 Track keyword shifts: new, improved, lost
📈 Graph trends over time
📤 Export position data for external use
Position Changes
Track keyword ranking shifts over the past 2 years for both organic and paid results.
Metrics: New, Improved, Declined, and Lost keywords
Graph: Visualize ranking trends over time (filterable by date and position)
Keyword Table: Exportable in CSV/XLS formats for external analysis
❓ FAQs & Edge Cases
❓ FAQs & Edge Cases
🧠 General Questions
How does Site Explorer work?
How does Site Explorer work?
🔎 Site Explorer is powered by a large-scale keyword repository dynamically sourced from high-quality data streams. Its infrastructure interacts with Google’s systems daily, ensuring near real-time updates across site metrics, rankings, and performance analytics.
Why does Site Explorer data differ from GSC or other providers?
Why does Site Explorer data differ from GSC or other providers?
⚖️ Data discrepancies come from sources and methodologies. Site Explorer aggregates multiple external sources and applies proprietary calculations. Google Search Console (GSC) only reports first-party data from Google, without cross-referenced signals.
What types of data can I analyze with Site Explorer?
What types of data can I analyze with Site Explorer?
📊 You can analyze domain power, backlinks, organic and paid keywords, traffic distribution, competitor performance, rankings, keyword reports, backlink profiles, and historical tracking.
How is Domain Power calculated?
How is Domain Power calculated?
📈 Domain Power is a 100-point logarithmic metric reflecting organic traffic and keyword performance relative to our database. Research shows a stronger positive correlation with top Google rankings than DA, DR, or similar legacy metrics.
Why don’t I see Paid Search data even though I’m running ads?
Why don’t I see Paid Search data even though I’m running ads?
📍 Likely due to geofencing. If campaigns target specific locations, they may not surface in our dataset since Site Explorer primarily crawls national SERPs rather than city-level queries.
How does quota consumption work?
How does quota consumption work?
📦 Quotas are consumed when:
- Running a new search for a site
- Recrawling an existing site
- Bulk uploads consume one quota per domain
Do I get ongoing performance updates?
Do I get ongoing performance updates?
🔄 Yes. Saving a site to a project enables weekly updates on keyword performance and new backlinks.
Can I analyze competitor websites?
Can I analyze competitor websites?
Yes. Site Explorer provides competitor keyword rankings, backlink profiles, paid ads insights, and traffic metrics.
Does Site Explorer track organic and paid traffic separately?
Does Site Explorer track organic and paid traffic separately?
🚦 Yes. Traffic is segmented by source, keyword, and country. Historical charts allow tracking shifts over time.
Does running a report automatically save a project?
Does running a report automatically save a project?
💾 No. Reports are only saved when you click Save or Add to Project.
How do I save as a Project?
How do I save as a Project?
🗂️ Go to History → 3-dot menu → Save, or open a crawled site and select Add to Project.
If I select Domain, will subdomains be included?
If I select Domain, will subdomains be included?
🌐 Yes. Domain includes root domain + all subdomains. Subdomain restricts to the chosen subdomain. Target Page crawls a single URL. Subfolder restricts to the selected path.
Can I open Site Explorer with the Chrome Extension?
Can I open Site Explorer with the Chrome Extension?
🧩 Yes. Any Google result can be opened in Site Explorer via the metrics overlay or “Open Domain in Site Explorer” button.
Which countries can I crawl?
Which countries can I crawl?
🌍 You can crawl worldwide or select from supported databases: Argentina, Australia, Belgium, Brazil, Canada, Denmark, Germany, Finland, France, Hong Kong, Hungary, Ireland, Israel, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Romania, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, U.S., U.K
Does editing competitors on the homepage affect Site Explorer?
Does editing competitors on the homepage affect Site Explorer?
⚙️ No. Homepage competitor edits only apply to Keyword Gap, Link Gap, and Compare Backlinks. Site Explorer automatically generates its own competitor list based on overlapping rankings.
What competitor analysis features does Search Atlas provide?
What competitor analysis features does Search Atlas provide?
- Competitor metrics in Site Explorer
- Keyword Gap & Backlink Gap analysis
- Content Velocity reports
How can I analyze competitor backlink strategies?
How can I analyze competitor backlink strategies?
🔗 Use Backlink Gap Analysis to find links competitors have but you don’t.
Can I analyze competitor ad strategies?
Can I analyze competitor ad strategies?
💡 Yes. Site Explorer surfaces competitors’ search ad history and keyword coverage, but not display or auto-generated ad campaigns.
📚 Topical Dominance FAQs
What is Topical Dominance?
What is Topical Dominance?
🏆 A metric quantifying a domain’s expertise and authority within a topical cluster. It evaluates keyword coverage, topical relevance, and authority compared to competitors.
Why is Topical Dominance important?
Why is Topical Dominance important?
📘 Google increasingly rewards depth and breadth of topic coverage. Strong topical dominance can outrank competitors with stronger backlink profiles.
How does Topical Dominance work?
How does Topical Dominance work?
🧠 It analyzes content relevance and keyword coverage, then benchmarks against competitors.
What are the levels of analysis?
What are the levels of analysis?
🗂️
- Specific Topic → granular, individual subject areas
- Broad Topic → clusters of related subjects
- Knowledge Domain → top-level category scope
What is a Topical Gap?
What is a Topical Gap?
🔍 Keywords and topics competitors cover that your domain lacks. Closing topical gaps strengthens authority.
What is semantic distance?
What is semantic distance?
📏 A measure of how closely content aligns with target topics. Lower semantic distance = stronger topical relevance.
What is Site Radius?
What is Site Radius?
🌐 The breadth of a domain’s topical coverage. Narrow radius = focused authority. Wide radius = diluted relevance.
Can I analyze multiple competitors?
Can I analyze multiple competitors?
👥 Yes. Enter multiple domains to benchmark your topical dominance side by side.
How to increase Topical Dominance?
How to increase Topical Dominance?
🚀
- Content Velocity → publish consistently
- Content Vastness → expand coverage of related subtopics
- Content Depth → provide comprehensive analysis
Can I modify keywords in the Topical Dominance analysis?
Can I modify keywords in the Topical Dominance analysis?
🛑 No, but keywords relevant to the analyzed domains are automatically included.
How does Topical Dominance differ from keyword gap analysis?
How does Topical Dominance differ from keyword gap analysis?
🧩 Keyword gap = overlap only. Topical Dominance = holistic measure of topical authority, semantic depth, and coverage.
How do I interpret scores?
How do I interpret scores?
📈 Higher scores = stronger authority. Breakdowns across Specific Topic, Broad Topic, and Knowledge Domain show where you lag competitors.
Is Topical valuable dominance for local SEO?
Is Topical valuable dominance for local SEO?
📍 Yes. It applies at both the local and national scales.
What makes Topical Dominance unique?
What makes Topical Dominance unique?
💡 Unlike backlink- or keyword-only tools, it evaluates semantic authority and topical coverage.
A holistic score of your domain’s content relevance, keyword coverage, and authority per topic.
Whether you're tracking your own performance or analyzing competitors, Site Explorer gives you a tactical edge. It’s not just data—it’s strategy-ready intelligence to help you grow visibility, refine content, and close SEO gaps with clarity and precision. Ready to explore your site like a strategist?