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Product changes and announcements worth knowing about.

Atlas Brain Now Uses AI Agent Credits: What Changed and Where to See Your Usage

As Atlas Brain continues to develop, we are standardizing how AI-powered usage is managed across the platform. This is a necessary step to help us manage usage consistently, maintain a reliable experience, and continue investing in Atlas Brain. Atlas Brain was previously available without a separate usage quota and is now moving to a plan-based quota model that uses AI Agent credits. We understand that changes to a familiar product experience can raise important questions. To support this transition, we have added a 10% Atlas Brain bonus quota for this month. This article explains what is changing, how the transition works, where to check your usage, and what options are available if you need additional quota. What changed with Atlas Brain quotas? Atlas Brain used to be available without a set limit. It now uses a quota that depends on your plan, like other Search Atlas tools. Each Atlas Brain task uses credits from your plan, and the amount depends on how much work the task needs. A short question uses fewer credits than a long, multi-step task. Did I get any extra Atlas Brain quota during the transition? Yes. To make the change easier, we added a 10% bonus to your Atlas Brain quota for this month. It was applied automatically, and you do not need to do anything. The bonus applies only to Atlas Brain. All other platform quotas and tool limits stay at your standard plan levels. Where can I see my Atlas Brain usage? Go to Billing in your dashboard to see your current usage and remaining quota. Inside an Atlas Brain chat, a banner above the message box also warns you when your credits are running low. Can I see which Atlas Brain tasks used my credits? You can see how many Atlas Brain credits you have used in total, and a history of each time credits were charged. You cannot yet see which specific chat or task each charge belongs to. Go to Billing. The Atlas Agent Credits tile shows how many credits you have used out of your total. If your account is on the new billing system, the Quota Log tab lists each charge with its amount and date. A per-task breakdown is not available today. We have shared this feedback with our team. When does my quota reset? Your Atlas Brain quota resets with your billing cycle, together with the rest of your plan quotas. What happens when I run out of Atlas Brain quota? Atlas Brain shows the message "You're out of AI Agent credits." You can add more credits from Billing or move to a plan with a larger allowance. Your projects, reports, and other Search Atlas tools are not affected. Can I use Hyperdrive Credits (HDC) for Atlas Brain? No. Hyperdrive Credits can only be used to top up URL Indexer quota. They cannot be used for Atlas Brain. What if the new quota is not enough for my team? If your team needs more than your plan includes, reach out through live chat. We can review your current usage and check whether a higher plan or an adjustment fits your workflow. Why wasn't this announced before it happened? We rolled this update out quickly to standardize how quotas work across the platform, and we applied the 10% Atlas Brain bonus to every account to bridge the transition. We have shared your feedback with our team so future updates are communicated sooner.

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MCP Server

🧪 Search Atlas MCP Server

The Search Atlas MCP Server (Model Context Protocol) allows AI tools to connect directly to Search Atlas and access its full suite of SEO, content, and marketing capabilities. Through MCP, your AI assistant can: - Access real data from your Search Atlas account - Execute actions across multiple products - Automate SEO workflows - Help diagnose issues using real platform signals MCP acts as the bridge between AI tools and Search Atlas, enabling faster, smarter, and more automated workflows. ⚙️ Available Services Search Atlas MCP provides access to a wide range of product areas: | | | | | --- | --- | --- | | Service | Status | Description | | OTTO SEO | ✅ Available | Full SEO automation, audits, fixes, indexing, link building | | Keywords | ✅ Available | Rank tracking, SERP analysis, competitor tracking | | Content Genius | ✅ Available | AI content creation, topical maps, grading, publishing | | Site Explorer | ✅ Available | Backlinks, keyword research, competitive analysis | | Local SEO | ✅ Available | GBP management, citations, heatmaps | | OTTO PPC | ✅ Available | Google Ads automation, campaign management | | Digital PR | ✅ Available | PR campaign workflows and opportunity discovery | | LLM Visibility | ✅ Available | AI/LLM brand monitoring | | Social Hub | ✅ Available | Social account management and scheduling | | LinkLab | ✅ Available | Link building marketplace | | Website Studio | ✅ Available | Website and landing page creation | | Press Release | ✅ Available | PR creation and distribution | | Cloud Stack | ✅ Available | Content distribution across platforms | | Brand Vault | ✅ Available | Brand assets and knowledge graph management | | Report Builder | 🔄 In Development | AI-powered reporting and summaries | 👉 Availability depends on your subscription and permissions. 🎯 What you can do with MCP With MCP, your AI tool can: 🔍 Analyze and audit - Run SEO audits - Review site health and performance - Identify issues and opportunities 🛠️ Optimize and execute - Generate SEO recommendations - Create and edit content - Apply fixes in bulk 📊 Manage workflows - Track projects and performance - Monitor keyword rankings - Manage campaigns and assets 🧠 Smarter answers with real data MCP enables AI assistants to respond using real account signals, not just generic responses. Example: “Why isn’t my rank tracker updating?” Your AI assistant can check: - tracking status - API/provider issues - quota limits - project configuration This allows faster and more accurate answers — often without needing support. 📚 Example Use Cases OTTO SEO - “Start a new project for example.com and run a full audit.” - “List my top projects by SEO health score.” - “Generate title tag suggestions for my top pages.” Keywords - “Show me ranking changes this week.” - “Add these keywords to tracking.” Content Genius - “Grade this article for SEO.” - “Regenerate this article in a more conversational tone.” Local SEO - “Show GBP heatmap performance.” - “Check citation status.” PPC - “Audit my Google Ads account.” - “Show wasted spend.” 🔌 Supported AI tools Search Atlas MCP can be used with: - Claude (browser & desktop) - Claude Code (CLI & desktop) - Cursor - VS Code - Warp - Custom applications via HTTP API 🔑 Getting Access To use MCP: 1. Open the Avatar Menu (👤) → Settings → API Keys 2. Copy your API key 3. Configure your AI client using the MCP endpoint 🌐 MCP Endpoints Full access https://mcp.searchatlas.com/mcp/ Namespace-specific access https://mcp.searchatlas.com/mcp/{namespace}/ Examples: - /mcp/otto/ - /mcp/keywords/ - /mcp/content-genius/ 👉 Namespace endpoints allow you to limit tools to a specific product. 🔐 Authentication Authentication is handled via API key: X-API-KEY: your_searchatlas_api_key_here Depending on the client, OAuth-based authentication may also be supported. 📈 Usage and Limits - No additional cost for MCP itself - Usage is tied to your Search Atlas plan - Tool limits (keywords, content, audits, etc.) still apply Rate limit - 40 requests per minute per user account - Exceeding this returns: - 429 Too Many Requests ⚠️ Important Notes 1. AI responses may not always be fully accurate — always review before applying changes 2. Some tools require confirmation before execution 3. Not all features may be available in every client 4. Tool availability depends on: - subscription - permissions - integration scope 🚧 Current Limitations While MCP provides powerful automation and diagnostics, keep in mind: - AI responses may not always surface all account details in a single response — breaking complex queries into smaller steps improves accuracy - Some tools require explicit user confirmation before executing destructive or financial actions (e.g., bulk deletions, credit purchases) - Not all tools are available in every namespace endpoint — use the full /mcp/ endpoint if a tool is missing from a namespace-specific one - Tool availability depends on your subscription, permissions, and integration scope 🌐 Community Edition (Testing) https://mcp.searchatlas.com/api/v1/mcp/community Key differences: - No authentication required - Strict rate limits - Limited tools - Not recommended for production ⚙️ Client Setup (Summary) Use the MCP endpoint below when connecting SearchAtlas to supported clients: URL:https://mcp.searchatlas.com/mcp/ Replace YOUR_API_KEY with the key copied from Avatar Menu (👤) → Settings → API Keys. 🤖 Claude (Browser & Desktop) Step 1 Go to Settings → Connectors → Add custom connector Step 2 Set the URL to: https://mcp.searchatlas.com/mcp/ Step 3 Add the X-API-KEY header with your API key Step 4 Save 💻 Claude Code (CLI) Run: claude mcp add --transport http searchatlas https://mcp.searchatlas.com/mcp/ --header "X-API-KEY: [REDACTED]" Then run claude in your terminal. 🖥️ Claude Code (Desktop) In Settings → Developer → Edit Config → claude_desktop_config.json: { "mcpServers": { "searchatlas": { "command": "npx", "args": [ "mcp-remote", "https://mcp.searchatlas.com/mcp/", "--header", "X-API-KEY: ${X_API_KEY}" ], "env": { "X_API_KEY": "[REDACTED]" } } } } 🧭 Cursor In Settings → Cursor Settings → MCP & Integrations: { "mcpServers": { "searchatlas": { "url": "https://mcp.searchatlas.com/mcp/", "headers": { "X-API-KEY": "[REDACTED]" } } } } 🧩 VS Code Create a .vscode/mcp.json file in your workspace: { "mcpServers": { "searchatlas": { "url": "https://mcp.searchatlas.com/mcp/", "headers": { "X-API-KEY": "[REDACTED]" } } } } 🚀 Warp In Settings → AI → Manage MCP Servers → Add: { "searchatlas": { "command": "npx", "args": [ "mcp-remote", "https://mcp.searchatlas.com/mcp/", "--header", "X-API-KEY: ${X_API_KEY}" ], "env": { "X_API_KEY": "[REDACTED]" }, "working_directory": null } } This setup allows supported clients to connect to the SearchAtlas MCP endpoint using your API key. Make sure you replace the placeholder value with the key copied from Avatar Menu (👤) → Settings → API Keys before saving your configuration. 🔧 Direct API Integration List tools curl -X POST "https://mcp.searchatlas.com/mcp/" \ -H "Content-Type: application/json" \ -H "X-API-KEY: YOUR_API_KEY" \ -d '{"jsonrpc":"2.0","method":"tools/list","id":1}' Call a tool curl -X POST "https://mcp.searchatlas.com/mcp/" \ -H "Content-Type: application/json" \ -H "X-API-KEY: YOUR_API_KEY" \ -d '{ "jsonrpc":"2.0", "method":"tools/call", "params":{"name":"otto_find_project_by_hostname","arguments":{"hostname":"example.com"}}, "id":1 }' 🧠 Troubleshooting Authentication issues - Check API key - Confirm header format (X-API-KEY) - Verify subscription Connection issues - Confirm endpoint: https://mcp.searchatlas.com/mcp/ - Check client configuration Rate limit errors - Wait and retry - Avoid repeated rapid calls Missing tools - Check subscription access - Verify permissions - Confirm namespace Common errors | | | | | --- | --- | --- | | Code | Meaning | Action | | 401 | Unauthorized | Check API key | | 403 | Forbidden | Check permissions | | 429 | Rate limit | Wait and retry | | -32601 | Method not found | Check tool name | | -32602 | Invalid params | Verify inputs | 💡 Pro Tip Use MCP together with the Search Atlas dashboard to maintain full visibility over: - performance - reports - live results The Search Atlas MCP Server connects AI tools directly to Search Atlas. It enables you to: - automate SEO, content, and marketing workflows - access real account data through AI - execute actions across multiple product areas - work faster without switching platforms MCP is the foundation that connects AI-driven workflows with real Search Atlas capabilities.

WordPress Plugin

🔄 Push OTTO Optimizations Directly Into Your CMS

🤔 What Is Sync to CMS? Sync to CMS allows OTTO to automatically push approved SEO optimizations from your dashboard directly into your website's CMS. When enabled, each approved optimization is written to your CMS's native fields as well as the SEO plugin you are using, keeping your live website and CMS records in sync at all times. ✅ Who Can Use Sync to CMS? Sync to CMS is available only for websites connected through the SearchAtlas WordPress plugin (MetaSync). If your website uses the Cloudflare or Pixel installation method, the Sync to CMS option will not appear in your dashboard. You must be on a WordPress plugin project to access this feature. ⚙️ How to Turn On Sync to CMS 1. Open your OTTO project. 2. Select a syncable optimization type (for example, Page Title or Meta Description). 3. Locate the Sync to CMS toggle. 4. Turn it on and confirm. Once enabled, every approved optimization for that type will automatically sync to your CMS. You can turn the feature off at any time. Doing so prevents future optimizations from syncing, but any changes that have already been synced will remain in your CMS. 📋 What Gets Synced Each supported optimization is saved to the SearchAtlas plugin's native fields and synchronized with your active SEO plugin (Yoast SEO, Rank Math, or AIOSEO). The following optimization types are synced: - Meta title — synced - Meta description — synced - Focus keyword / keyphrase — synced - Open Graph title and description — synced - Twitter title and description — synced - Schema / structured data — synced - Canonical URL — synced - Image alt text — synced (updates the WordPress Media Library) 🚫 What Does Not Sync Heading changes and Link corrections (Issues with Links) are not synced. These optimizations modify the page body content, which is native to the SearchAtlas plugin. Because SEO plugins such as Yoast SEO, Rank Math, and AIOSEO do not provide equivalent fields for page body content, there is nothing to synchronize. Additionally, heading and link changes are supported only on posts and pages using the Gutenberg or Classic Editor. They are intentionally skipped on the following page builders because those builders store content outside the standard WordPress post body: - Elementor - Divi - WPBakery - Beaver Builder - Oxygen - Brizy All other supported optimization types sync regardless of which editor or page builder is used. ❓ Frequently Asked Questions Is syncing reversible? Turning off Sync to CMS prevents future optimizations from syncing. It does not remove or roll back changes that have already been written to your CMS. I am using Cloudflare or Pixel. How can I use Sync to CMS? To use Sync to CMS, you must connect your website through the SearchAtlas WordPress plugin (MetaSync). The feature is not available for Cloudflare or Pixel installation methods. 💬 Need More Help? If you have additional questions about Sync to CMS, open the chat widget in the bottom-right corner of the platform and type human teammate to connect with our support team.

🎟️ Quotas & Access

Atlas Brain Now Uses AI Agent Credits: What Changed and Where to See Your Usage

MCP Server

🛠️ Install the Search Atlas MCP Server

🔌 What is the Search Atlas MCP server? The Search Atlas MCP server lets supported AI tools, such as Claude, connect to Search Atlas capabilities through the Model Context Protocol (MCP). 🔑 Before you begin - Make sure Claude is installed and available from your terminal. - Have an active Search Atlas API key ready. - Replace YOUR_SEARCHATLAS_API_KEY_HERE with your actual API key before running the command. ⚙️ Install MCP in Claude Open your terminal and run the following command: claude mcp add --transport http searchatlas https://mcp.searchatlas.com/mcp/ --header "X-API-KEY: YOUR_SEARCHATLAS_API_KEY_HERE" Use standard quotation marks exactly as shown. Do not include the placeholder text, brackets, or curly quotation marks around your API key. ⚙️ Install MCP in Codex Codex uses the same server and the same API key as Claude. Add this to your Codex config file, ~/.codex/config.toml (or .codex/config.toml inside a trusted project): [mcp_servers.searchatlas] url = "https://mcp.searchatlas.com/mcp/" http_headers = { "X-API-KEY" = "YOUR_SEARCHATLAS_API_KEY_HERE" } Replace YOUR_SEARCHATLAS_API_KEY_HERE with your actual Search Atlas API key. Keep the key out of any config file you commit to a repository. Then start a new Codex session and ask it to use the Search Atlas MCP connection. 🔄 Reconnect after installation 1. Close and reopen Claude, or reconnect the MCP server from your Claude settings. 2. Start a new conversation. 3. Ask Claude to use the Search Atlas MCP connection. 🧪 Fix authentication errors If Claude rejects your credentials, run the installation command again with the correct API key, then reconnect Claude. Authentication commonly fails when the API key is expired, copied with extra spaces, or entered with curly quotation marks. - Confirm that the key is active in Search Atlas. - Copy the key again without leading or trailing spaces. - Use the exact server URL: https://mcp.searchatlas.com/mcp/. - Make sure the header name is exactly X-API-KEY. ✅ Confirm the connection After reconnecting, ask Claude to perform a Search Atlas action that your account supports. If the request succeeds, the MCP server is installed and authenticated. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Press Releases & Digital PR

🛡️ Distribution Channels – Content Guidelines & Best Practices

⚠️ Important: Content Restrictions Across All Distributors Before submitting a press release, users must review and comply with the applicable content guidelines for distribution channels. All distribution partners share common baseline content restrictions; however, individual outlets may apply additional editorial standards specific to their publication. Search Atlas cannot override individual outlet editorial decisions, and outlet-level rejections do not qualify for refunds. Submissions rejected by individual outlet editors after distribution has begun do not qualify for refunds. Refund eligibility is limited to full platform-level rejections that occur before any distribution takes place. 📋 Summary These guidelines are mandatory for all submissions and are designed to ensure editorial quality, SEO value, brand safety, legal compliance, and maximum syndication compatibility across distribution channels. Prohibited Content & Restrictions - Advertorial content or promotional hype - Misleading or exaggerated promotional claims - Medical claims (including supplements, COVID cures, etc.) - Sexual, adult, or dating content - Illicit drug promotion (including Cannabis, ketamine, psychedelics, etc.) - MLMs, scams, or celebrity impersonations - Weapons, gambling, politics, religion, or legal accusations - Digital currency promotions (NFTs, play-to-earn, metaverse real estate, etc.) - Profanity or slang (e.g., "kick ass", "WTF", etc.) - Content that does not follow a traditional press release format and tone ❌ What Happens If an Outlet Rejects My Press Release? Platform-level approval does not guarantee acceptance by every individual outlet editor. Each distribution partner operates independently with its own editorial team and publication standards. If one or more outlets reject your press release after distribution has begun: - Failed outlet slots cannot be forced or retried from the platform side. Individual outlet editors make independent editorial decisions based on their publication's standards and audience. - You will not be charged for rejected outlet slots. You are only charged for outlets that successfully distributed your press release. - Partial distribution rejections do not qualify for refunds. Refunds are issued only for full platform-level rejections that occur before any distribution takes place. - You cannot republish the same content to failed outlets. Each outlet has its own editorial queue, and resubmission does not override an editor's rejection decision. If you believe an outlet rejection was in error or if you have questions about a specific rejection, please contact our support team with the outlet name and your submission details. 📚 Helpful Definitions What Is a Press Release? A press release is an official, written statement issued to media outlets and the public to announce something newsworthy. It is typically used by organizations, businesses, or individuals to share updates such as product launches, company milestones, partnerships, events, or other significant developments. Press releases are written in a standardized format and are intended to attract media attention, generate publicity, and provide journalists with the key information needed to develop a story. What makes up a Traditional Press Release? - Clear Header and Dateline - Proper Company Identification - Contact Information - Inclusion of a Boilerplate Section - Limit the Superlative Language - Structured in a Natural Third-Person Tone What Is an Advertorial Content Post? An advertorial content post is a paid, promotional article designed to resemble editorial content in tone and style, while subtly promoting a product, service, brand, or message. Unlike traditional advertisements, advertorials provide valuable or informative content that aligns with the interests of the target audience, often blending storytelling, insights, or tips with marketing objectives. The goal is to engage readers while building brand awareness or driving specific actions—all while maintaining transparency about its sponsored nature. What makes an Advertorial Content post? - Promotional Tone - Product-Centric Messaging - Customer Testimonial-Style Anecdotes - Call-to-Action or Sales Framing not related to information - Missing Press Release Conventions (see below for further defined detail) - Unattributed Author ("Joes Crab Shack") 🔒 Step-by-Step Instructions 🛡️ Step 1: Prohibited Content & Restrictions Any content violating these terms will be rejected or removed without notice. • Advertorials, MLMs, scams, or celebrity impersonations • Medical claims (including supplements, COVID cures, etc.) • Sexual, adult, or dating content • Illicit drug promotion (incl. Cannabis, ketamine, psychedelics, etc.) • Weapons, gambling, politics, religion, or legal accusations • Digital currency promotions (NFTs, play-to-earn, metaverse real estate, etc.) • Profanity or slang (e.g., "kick ass", "WTF", etc.) Linking & Technical Requirements • No broken or misleading links • No station logos or network names (e.g., ABC, NBC) • Tracking pixels must comply with PII & GDPR • All images/videos must be legally cleared ⚙️ Step 2: Structure • Document Title: Descriptive and versioned (e.g., Acme_ProductLaunch_PR_FINAL.docx) • File Formats: .docx, html, or .txt • Encoding: UTF-8 • Language & Style: U.S. English, AP Style • Word Count: 400–600 words • Spacing: Single-spaced, with breaks between paragraphs • Alignment: Left-aligned • Ending Marker: ### or – 30 – Headline Requirements • Each press release headline must be unique across the platform • If you receive a "Headline Already Taken" error after confirming your title is original, please contact support — this may indicate a platform validation issue that requires engineering review • Note: A bug causing valid headlines to be incorrectly flagged as duplicates was resolved. If you previously encountered this error, please retry your submission. Contact support if the issue persists. 🧩 Step 3: Core Components Logo • Format: PNG/JPEG, 72–300 DPI • Placement: Top-left or center Media & Image Requirements • Supported Formats: JPG and PNG only. WEBP files are not supported by distribution partners and will cause distribution failure. • File Format Verification: Before uploading, verify that your image files are in JPG or PNG format. Some image editors may automatically convert files to WEBP during export — ensure you explicitly save in JPG or PNG format. • If you encounter a "WEBP not supported" or similar file format error during distribution despite using a compliant JPG or PNG file, please contact support — this may indicate a platform conversion issue. • All images/videos must be legally cleared and have proper usage rights • Resolution: 72–300 DPI Headline (Recommended) • ≤ 70 characters • Title case • One main keyword • Avoid hype or jargon Example: Acme Corp Unveils AI-Powered Thermostat to Cut Energy Bills Sub headline/Summary (Optional) • ≤ 120 characters • Sentence case (no period) Example: New platform improves delivery efficiency by up to 30% Dateline (Required) • Format: CITY, State – Month Day, Year – • Start lead paragraph: CITY, STATE, Month Day, Year Lead Paragraph • Covers Who, What, When, Where, Why • 1–2 direct sentences • Third-person, factual tone Body Paragraphs • Follow the inverted pyramid structure • Max 2–4 sentences per paragraph • Include: context, quote, proof point, and call to action (optional) • Attribute all quotes and claims Example: "We're excited to bring this to market," said Jane Doe, CTO of Acme Corp. Boilerplate A brief about the company (no marketing fluff) Example: About Acme Corp - Founded in 2015, Acme Corp develops smart home devices powered by AI, serving clients across North America. Call to Action (Optional) Referrals for additional information are allowed, but we will not allow any call to actions involved for click to buy actions. Example: Visit www.acmecorp.com/demo to learn more. Contact Block (Optional) Include at the bottom: Media Contact Name Title Email Phone Website 🔎 Step 4: SEO & Syndication Optimization • Keywords in headline, subhead, lead, and body • Up to 3–5 embedded hyperlinks (no bare website URLs in body text) • Include meta title and meta description for hosted content • No clickbait, misleading, or hidden keywords (keyword stuffing) • Avoid redundant or near-duplicate headlines to improve newsworthiness • Use authoritative, factual language throughout

Press Releases & Digital PR

📰 How It Works: Press Release

🧩 What It Is The Press Release product lets you create a professional, AI-written press release and distribute it across selected news networks. Distribution may result in backlinks, brand mentions, and SEO authority for your target page. ⚙️ What You Need - A Brand Vault — provides all business identity data (name, description, contact, socials, logo) used in the press release - An OTTO project or GBP project — to bind the press release to - A target URL — the page the press release links to - Universal Credits — to cover writing, editorial review, and distribution 🚀 The Workflow 1️⃣ Create Provide: - A topic - A target URL - Relevant keywords - Any writing instructions Choose your OTTO or GBP project. The system pulls brand information from the linked Brand Vault. 2️⃣ AI Writes or Write Myself The AI generates a complete press release — title, summary, and body — using your topic, keywords, and Brand Vault data. Alternatively, you can write the entire press release yourself. 3️⃣ Review & Edit Review the draft, edit text, swap images, or regenerate if needed. Approval is required before publishing. 4️⃣ Choose Distribution Select from multiple distribution networks and choose the industry category that best matches your announcement. Each network has its own reach and cost. 5️⃣ Publish Confirm content and cost. Your press release is submitted for distribution and tracked from the dashboard. 🔄 Optional: Dynamic PR Variations You can enable variations to send unique, rewritten versions of your press release to each distribution network. This approach: - Avoids duplicate content across networks - Creates a more editorially diverse distribution footprint 📈 What You Get - Potential backlinks across selected networks, dependent on editorial pickup - Brand mentions on news sites where the release is published - Authority signals from published pickups that may support your domain's SEO - A distribution report tracking published pickups ✅ Best Practices - Keep your Brand Vault complete and accurate - Write a specific, newsworthy topic - Use relevant keywords aligned with your target page - Review your content carefully before publishing - Match the category to your industry for better routing - Review the content guidelines for all distribution channels before submitting your press release Summary Press Releases allow you to create, review, and distribute announcements through selected news distribution networks while maintaining brand consistency through Brand Vault data. Proper topic selection, accurate business information, and relevant keyword targeting help support distribution performance and reporting visibility.