Academy
Your go-to resource for mastering Search Atlas.
58 articles
Mastering Search Engine Control: How to Use NoIndex, NoFollow, and Disallow Directives for SEO Optimization🔹 Learn how to control which of your site pages are crawled, indexed, and served in search results using NoIndex, NoFollow, and Disallow directives.
How Google Determines Relevance🔹 Understand how search engines evaluate, rank, and prioritize content based on keywords, search intent, and page quality.
HTML Tags: How to Use Them for SEO Optimization🔹 Learn how HTML tags help search engines read, index, and rank your web pages effectively.
What Is Author Authority?🔹 Understand how author expertise and credibility impact your website’s trustworthiness and SEO performance.
What Are Internal Links?🔹 Learn how internal links improve SEO, user experience, and website structure.
Outbound Links: Why Linking to Other Websites Strengthens SEO🔹 Learn why linking to high-quality external resources improves credibility, trust, and rankings — and how to do it strategically without losing traffic or search equity.
Redirects🔹 Learn how to properly use 301 redirects to maintain SEO performance during site changes
Alt Text: A Better User Experience & SEO🔹 How to write effective alt text to boost accessibility and SEO
Mobile SEO: Optimizing for the Rise of Mobile Search🔹 How to build a responsive, mobile-friendly website that drives traffic and conversions
SEO for PDF's🔹 How to optimize PDF files so they can rank and drive organic traffic
Google Page Experience Update🔹 How to improve SEO performance with better UX, Core Web Vitals, and mobile optimization
Search Intent Optimization🔹 How to align your content with what users are truly searching for
Keyword Research🔹 How to find and target the right keywords to drive organic traffic
Content Pruning🔹 Improve your website SEO by removing low-quality content
New Website SEO🔹 10 essential steps to launch your new site with a strong SEO foundation
📘 Keyword Cluster🔹 Build a smarter SEO strategy with keyword clusters to improve rankings and reach your audience more effectively.
Keyword Difficulty🔹 Understand how to measure, analyze, and use keyword difficulty to improve your SEO strategy.
Semantic SEO
🧩 Topic Clusters
🌐 Domain Authority
Backlink Profile
Anchor Text🔹 Understanding how link anchor diversity impacts SEO rankings
SEO Annotation Text🔹 How to optimize surrounding text for stronger link equity and rankings
How to Measure SEO Performance🔹 Track the right metrics to evaluate growth, conversions, and ROI
SEO Reporting Guide🔹 Choosing and creating client-ready reports with the right SEO tools
How to Choose a Keyword Tracking Tool🔹 Selecting the right software to monitor keyword rankings and SEO success
Click-Through-Rate (CTR)🔹 Understanding and improving your organic clicks for stronger SEO performance
Hiring SEO Agencies: What to Know Before You Choose a Partner🔹 How to evaluate, compare, and select the right SEO company for your business
Schema Markup
Open Graph Tags🔹 How to make your web content look clickable, branded, and engaging when shared online
Twitter Cards🔹 How to make your content more clickable, branded, and shareable on X (Twitter)
XML Sitemap Guide🔹 A complete guide to building, optimizing, and submitting sitemaps for better SEO visibility.
Canonical URL
HTTP Status Codes🔹 Learn how web servers communicate page responses and how these codes impact your site’s SEO.
Crawl Budget🔹 Learn what a crawl budget is, how it affects your site’s visibility in search, and how to optimize it for better crawl efficiency.
What Are Core Web Vitals?🔹 How Core Web Vitals impact website performance, ranking, and user experience
Page Speed🔹 Boost user experience, conversions, and SEO rankings by optimizing your load times
Hreflang Attribute🔹 Ensure your multilingual content reaches the right global audience
Information Architecture🔹 Transform your website’s structure, usability, and SEO with well-designed IA
Robots.txt🔹 Optimize your site’s crawlability and indexing performance with proper robots.txt configuration
JavaScript SEO🔹 Identify, fix, and prevent JavaScript-related SEO issues to improve visibility and performance
Onpage Audit
Site AuditSite audit breakdown
Search Atlas Affiliate Program: Frequently Asked Questions
Understanding JavaScript Rendering and Search Atlas Site Auditor🔹 Understand current limitations and what’s coming next for JavaScript-rendered content auditing.
Introduction to SearchAtlas for Agencies
How to Create a Project in SearchAtlas: A Step-by-Step Guide
🎯 How to Optimize Your Knowledge Graph and Top Pages for SEO Using SearchAtlasWant OTTO to Work Smarter for You? Start by Completing Your Knowledge Graph.
🔧 How Changes Are DeployedLearn how what happens when the plugin or pixel is removed.
Key Points of CMS Integrations
Why Is My Debit Card Not Being Accepted for the SearchAtlas Free Trial?
How to create a Loom video for Support.
Key Points about the <b> Element
How to Troubleshoot Missing Schema Markup on Your Website🔹 Step-by-step guide to fix schema markup that’s generated in OTTO but not visible on your live site
Understanding the Indexing Process for Cloudstacks and Press Releases in Site Explorer🔹 Learn how your Cloud Stacks and press releases get indexed and appear in Site Explorer
🛒 The Ultimate Shopify SEO Checklist (26 Steps to Boost Rankings)Updated 09/17/2025
Understanding Domain Authority vs Domain PowerUpdated: 09/18/202
Broken Links: Causes, Impact, and FixesUpdated: 09/18/2025