Academy
Your go-to resource for mastering Search Atlas.
65 articles
Mastering Search Engine Control: How to Use NoIndex, NoFollow, and Disallow Directives for SEO Optimization🔹 Learn how to control which of your site pages are crawled, indexed, and served in search results using NoIndex, NoFollow, and Disallow directives.
How Google Determines Relevance🔹 Understand how search engines evaluate, rank, and prioritize content based on keywords, search intent, and page quality.
HTML Tags: How to Use Them for SEO Optimization🔹 Learn how HTML tags help search engines read, index, and rank your web pages effectively.
What Is Author Authority?🔹 Understand how author expertise and credibility impact your website’s trustworthiness and SEO performance.
What Are Internal Links?🔹 Learn how internal links improve SEO, user experience, and website structure.
Outbound Links: Why Linking to Other Websites Strengthens SEO🔹 Learn why linking to high-quality external resources improves credibility, trust, and rankings — and how to do it strategically without losing traffic or search equity.
Redirects🔹 Learn how to properly use 301 redirects to maintain SEO performance during site changes
Alt Text: A Better User Experience & SEO🔹 How to write effective alt text to boost accessibility and SEO
Mobile SEO: Optimizing for the Rise of Mobile Search🔹 How to build a responsive, mobile-friendly website that drives traffic and conversions
SEO for PDF's🔹 How to optimize PDF files so they can rank and drive organic traffic
Google Page Experience Update🔹 How to improve SEO performance with better UX, Core Web Vitals, and mobile optimization
Search Intent Optimization🔹 How to align your content with what users are truly searching for
Keyword Research🔹 How to find and target the right keywords to drive organic traffic
Content Pruning🔹 Improve your website SEO by removing low-quality content
New Website SEO🔹 10 essential steps to launch your new site with a strong SEO foundation
Keyword Cluster
Keyword Difficulty
Semantic SEO
Topic Clusters
Domain Authority
Backlink Profile
Anchor Text
SEO Annotation Text
How to Measure SEO Performance
SEO Reporting Guide
How to Choose a Keyword TrackingTool
Click-Through-Rate (CTR)
Hiring SEO and SEO Agencies
Schema Markup
Open Graph Tags
Twitter Cards
XML Sitemap Guide
Canonical URL
HTTP Status Codes
Crawl Budget
What Are Core Web Vitals?
Page Speed
Hreflang Attribute
Information Architecture
Robots.txt
JavaScript SEO
Onpage Audit
Site AuditSite audit breakdown
Search Atlas Affiliate Program: Frequently Asked Questions
Understanding JavaScript Rendering and Search Atlas Site Auditor
Introduction to SearchAtlas for Agencies
How to Create a Project in SearchAtlas: A Step-by-Step Guide
🎯 How to Optimize Your Knowledge Graph and Top Pages for SEO Using SearchAtlasWant OTTO to Work Smarter for You? Start by Completing Your Knowledge Graph.
How to Optimize Meta Tags for SEO
Key Features of the Content Assistant Tool
Front-End vs. Back-End Changes
🔧 How Changes Are DeployedLearn how what happens when the plugin or pixel is removed.
Key Points of CMS Integrations
Why Is My Debit Card Not Being Accepted for the SearchAtlas Free Trial?
How to create a Loom video for Support.
Key Points about the <b> Element
How to Troubleshoot Missing Schema Markup on Your Website
Understanding the Indexing Process for Cloudstacks and Press Releases in Site Explorer
Installing Otto pixel in WordPress
Installing Otto Pixel in Shopify
Installing Otto Pixel in Webflow
Installing Otto Pixel in Squarespace
🛒 The Ultimate Shopify SEO Checklist (26 Steps to Boost Rankings)Updated 09/17/2025
Understanding Domain Authority vs Domain PowerUpdated: 09/18/202
Broken Links: Causes, Impact, and FixesUpdated: 09/18/2025