CA Onpage Audit Tool
Enhance your website's performance with the Onpage Audit Tool, the ultimate solution for a comprehensive SEO strategy. This tool thoroughly analyzes the four critical pillars of SEO—authority, content, technicals, and page experience—providing detailed insights for improving your web page's organic visibility. Unlock the secrets to superior rankings and reach your target audience more effectively online.
Benefits: This tool uses powerful analytical data to provide invaluable insights into your content's performance based on targeted keywords. It also offers AI assistance to help you craft high-quality content that can significantly improve your website's organic visibility.
Onpage Audit Set up:
To start, enter up to three keywords you want to rank for and the URL of the page you want to audit. Then, specify the country where you aim to improve your ranking.
To create multiple on-page audits, click “Audit Pages in Bulk.” Download the template and enter all the URLs you want to audit, your target keywords, and locations. Then, upload the file to the tool and click, “Bulk Generate Audits.”
Onpage Audit Data Using the our Pillars of SEO:
After you generate an onpage audit, the report will include the following analytical metrics:
Content Score (Content Pillar): The Content Score is a number between 1 and 100 that grades content quality, topical depth, and relevancy.
Domain Rating (Authority Pillar): Domain Rating (DR) is a metric that shows the relative strength of a website’s backlink profile. It was developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, with 1 being the starting point for all new websites.
Page Referring Domains (Authority Pillar): Referring domains are websites from which the target (audited) web page has one or more backlinks. Google uses unique referring domains in its ranking algorithms.
Technical Score (Technicals Pillar): Technical Score measures how well your site's user-facing and technical aspects contribute to search engine optimization and, ultimately, higher rankings and organic traffic.
Desktop PSI (UX Pillar): Desktop Page Speed Index (PSI) is a page load performance metric that shows how quickly a page's contents are visibly populated on desktop devices.
Mobile PSI (UX Pillar): Mobile Page Speed Index (PSI) is a page load performance metric that shows how quickly a page's contents are visibly populated on mobile devices.
Optimize your Content:
With the On-page tool, you can optimize your current content and increase your SEO results. By clicking this button, you can access our SEO Content Assistant Tool, which uses the specific keywords and URL you provided in the On-page tool.
3. Compare Content Quality Against Competitors
You can easily compare your content scores, word count, and readability against the top-ranking content. The onpage audit report displays the top 10 pages currently ranking in Google for your target keyword and their respective content scores. Additionally, the tool indicates an ideal range for content score, word count, and Readability based on the average of the top-ranking pages.
Technical Score and Page Experience:
This tool will enable you to identify specific technical issues on your web page and make improvements immediately.
You will see issues ass:
Uniqueness: Uniqueness in technical SEO refers to the distinct and original aspects of a website's content, structure, and configuration that set it apart from other websites. This concept is crucial for several reasons, primarily because search engines strive to provide users with the most relevant and unique content.
Links: In technical SEO, links influence how search engines crawl, index, and rank a website. They can be broadly categorized into internal links and external links, each serving specific purposes within SEO strategies.
Images: Images play a significant role in technical SEO, contributing to a website's overall user experience, accessibility, and search engine optimization. Properly optimized images can enhance page load speed, improve search results rankings, and increase traffic from image searches.
Content: It refers to all the textual, visual, and multimedia elements on a website that provide information and value to users and search engines. Content is a crucial component of SEO, as it helps search engines understand a page's relevance and context, influences user engagement, and drives organic traffic.
Meta Description: Meta descriptions play a crucial role in influencing search engine results page (SERP) click-through rates (CTR) and concisely summarizing a webpage’s content. A meta description is an HTML attribute that briefly summarizes a webpage's content. It appears in the HTML code as follows:
Google may display a web page’s meta description beneath the title tag in the search engine results pages.
Twitter Meta: Twitter meta tags are specific HTML tags used to enhance the appearance of your content when it is shared on X (formerly Twitter) These tags enable you to control how your content is presented in tweets, including how images, titles, and descriptions appear. By optimizing these tags, you can increase the visibility and engagement of your content on X.
OG Meta: Open Graph (OG) meta tags are a set of HTML attributes that control how URLs are displayed when shared on social media platforms, particularly Facebook. By using OG meta tags, you can enhance the presentation of your web pages, making them more visually appealing and engaging. This can lead to increased click-through rates and better user engagement.
Page Headers: Page headers (often referred to as heading tags) play a crucial role in organizing content, improving readability, and signaling the structure and relevance of your content to search engines. Proper use of page headers enhances both user experience and search engine optimization.
SERP Competitor Analysis:
The On-Page Audit tool allows you to analyze your site's performance against competitors.
You will have the opportunity to compare data such as:
POS (Ranking Position in Google): The POS column refers to the ranking position of a web page in Google's search engine results pages (SERPs) for a specific query or keyword. This ranking determines the order in which web pages are displayed when a user performs a search. Achieving a higher position on Google is a primary goal of search engine optimization (SEO), as higher-ranked pages typically receive more traffic and visibility.
DA (Domain Authority): This authority metric predicts how likely a website will rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is calculated by evaluating multiple factors, including linking root domains and a total number of links, into a single DA score. This score can then be used when comparing websites or tracking a website's "ranking strength" over time. Domain Authority is not a Google ranking factor and does not affect the SERPs.
Domain Rating: Domain Rating (DR) is a metric that shows the relative strength of a website’s backlink profile. It was developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, with 1 being the starting point for all new websites. Domain Rating is not a Google ranking factor and does not affect the SERPs.
Ref Domain: Referring domains are websites from which the target (audited) web page has one or more backlinks. Referring Domains are a ranking factor that can affect a website’s search engine visibility.
SPAM Score: represents the percentage of sites with features similar to the site you’re researching that we've found to be penalized or banned by Google. Spam Score is based on our machine learning model, which identified 27 common features among the millions of banned or penalized sites in the data we fed it. A score of 1%-30% is considered a Low Spam Score. A score of 31%-60% is considered a Medium Spam Score. A score of 61%-100% is considered a High Spam Score.
Load Time: Page load time is the average time it takes for a page to appear in a web browser.
Content Score: The Content Score is a number between 1 and 100 that grades content quality and relevancy. It is the average content score of all evaluated target keywords.
Words Mis. In Title: "Words Mis. In Title" likely refers to "Words Misspelled in Title" in the context of SEO. This phrase indicates that there are misspelled words within the title tags of your web pages. In SEO, the title tag is an important element as it provides a concise description of the content of a web page and often appears as the headline in search engine results pages (SERPs).
Word Count: Number of words contained in a piece of content on a web page. It is an important factor influencing a website's search engine ranking and overall SEO strategy.
Readability: Readability refers to how easy the text is to read and understand. It affects how well your content communicates with your audience, including online content for SEO purposes.
Domain Traffic: Domain traffic refers to the volume of visitors and their interactions with a website associated with a specific domain name. It is a key metric in web analytics that indicates a website's popularity and reach. Understanding domain traffic is essential for assessing the effectiveness of digital marketing strategies, user engagement, and overall online presence.
Page Structure:
The “Page Structure,” section of the report refers to the organization and formatting of the various elements on a web page. Page structure can be optimized to improve the visibility, relevance, and user experience of a web page. A well-structured page makes it easier for search engine crawlers to understand the content and enhances the user experience, improving rankings and engagement.
Meta Tags:
Meta tags are snippets of text that describe a page's content. They don't appear on the page itself but only in the page's code. Meta tags are crucial in SEO as they provide search engines and other web services with information about the content and purpose of a web page. Here are the main types of meta tags and their importance:
RICH MEDIA & TAGS:
Rich media refers to advanced, interactive digital content incorporating multimedia elements such as audio, video, animation, and other engaging formats. This media type goes beyond simple text and images to provide a more immersive user experience.
Headers: Headers in the context of rich media and tags refer to using HTML heading elements to structure and organize content that includes multimedia elements. These headers enhance user experience by improving readability and play a significant role in technical SEO by helping search engines understand the hierarchy and relevance of content.
Images: In rich media and tags, images play a pivotal role in enhancing user engagement, visual appeal, and search engine optimization (SEO) of web content.
Videos: Videos are powerful assets that can significantly enhance user engagement, convey complex information effectively, and boost search engine optimization (SEO) efforts.
Iframes: iframes (inline frames) are HTML elements used to embed external content, such as web pages, documents, or multimedia, within a webpage.
External Links: External links within rich media and tags are vital components of technical SEO strategies, facilitating the dissemination of valuable content and enhancing website authority.
Internal Links: Internal links within rich media and tags are essential for technical SEO, as they help search engines navigate and understand a website's structure, distribute page authority, and improve user experience.
Schema: Schema markup, also known as structured data, plays a crucial role in technical SEO by providing search engines with additional context about a webpage's content. When used within rich media and tags, schema markup enhances the visibility and understanding of the content, leading to potential enhancements in search engine results, such as rich snippets.
Social: Integrating social media elements within rich media and tags can improve technical SEO by enhancing content visibility, engagement, and social signals. By incorporating social sharing buttons, embedded social feeds, and interactive social elements within rich media content, webmasters can leverage the power of social media to amplify their content reach and influence search engine rankings. Following best practices such as choosing relevant social platforms, optimizing social sharing buttons, and encouraging social interaction fosters a symbiotic relationship between social media and technical SEO, ultimately contributing to the success of digital marketing strategies.
Javascript: JavaScript is a versatile programming language commonly used in web development to add interactivity and dynamic behavior to websites. Initially created to make web pages more dynamic and interactive, JavaScript has evolved into a powerful and ubiquitous tool for many applications, including web and mobile app development, game development, server-side programming, and more. JavaScript within rich media and tags can positively and negatively impact SEO. By following best practices and optimizing JavaScript implementation, webmasters can maximize the benefits of JavaScript while minimizing potential drawbacks, ultimately improving the overall SEO performance of their websites. When using JavaScript in rich media and tags for technical SEO, it's essential to ensure that search engines can properly crawl and index the content.
Topical Terms / Questions:
Topical terms: also known as topic clusters or thematic keywords, refer to a collection of related keywords and phrases that revolve around a central theme or subject. These terms are used to enhance the relevance and depth of content on a specific topic, making it more comprehensive and authoritative.
Questions: Questions show relevant search queries that are phrased as questions. Answering users’ questions can help you rank in SERP features like People Also Ask.
Recommended Common Backlinks:
Backlinks, or inbound or incoming links, are hyperlinks from one website to another. They are a crucial component of SEO because they signal to search engines that other websites consider the content valuable and authoritative.
Competitors with links: This is the number of top-ranking competitors with links from the domains listed in the table.
Recommended Internal Links (Inlinks):
Internal links are hyperlinks that point at (target) in the same domain as the domain in which the link exists (source). They help web crawlers navigate your website and understand how your content interrelates. To optimize your content, include relevant internal links.
Recommended Outlinks:
Outlinks give your content greater authority and give web crawlers more context about what it is about. To optimize your content, include relevant outlinks. Outlinks, also known as outbound or external links, are hyperlinks on a webpage pointing to another website or domain. These links are integral to SEO strategy and can impact website visibility, authority, and user experience. You can deploy each recommended Outlink to view the specific links.