Content Genius Overview:
Content Genius is an AI-powered content editor that simplifies content creation and optimization. It offers integrated keyword research, SERP analysis, and NLP suggestions to help you write SEO-optimized articles effortlessly.
With just one click, generate content that ranks higher and drives traffic. Perfect for SEOs, content writers, and bloggers looking to streamline their workflow.
Content Genius Quotas
Content Genius Tools | Resets every month | Quota Breakdown |
Write Yourself | Yes | Write Yourself Article = 1 Articles Quota + 1 Target Keywords Quota (For Each Keyword Chosen) |
Write With AI | Yes | 1 Complete AI Article = 3 AI Premium Quotas + 1 Articles Quota + 1 Target Keywords Quota (For Each Keyword Chosen) |
Write With AI In Bulk | Yes | Each Complete AI Article = 3 AI Premium Quotas Quotas + 1 Articles Quota + 1 Target Keywords Quota |
Note: For each keyword chosen while generating AI content with Content Genius. The user will be charged 1 Target Keywords Quota for each keyword. Ex. selecting 3 keywords will cost 3 Target Keywords Quotas.
About AI Quotas
AI Premium quota is used in
- OTTO Topic Maps, 1 unit for AI article generation
- Content Genius, 3 units for AI article generation.
- Standalone Topical Map, 3 units for Topical Map Generation
Regular AI quota is used everywhere else in the SearchAtlas:
Content Outline in the AI writer
Terms Insertion in Content Genius
Links Insertion in Content Genius
Content Ideas tool
Meta Generator tool
Company Global Background in AI writer
AI Templates
To sum up:
Premium AI quota - tools that generate longer content, uses premium AI Quotas
Regular AI quota - shorter content generation, uses regular AI Quotas
Content Genius Walkthrough
How To Access Content Genius In SearchAtlas?
1- From SearchAtlas home screen, go to “Content” option in the main menu
2- While in the Content option, you will see “Content Genius” tool
3- Scroll down and all your AI articles will appear in this table once created
How Many Work Flows We have in Content Genius?
We have three Work Flows In Content Genius "Write Yourself," "Write With AI," and "Write With AI In Bulk."
Note: In order to use these work flows and finally generate AI content with SearchAtlas user first have to create a settings folder.
How To Create a Folders in Content Genius?
1- Click “All Articles”
2- Now click “Create Folder” option
3- Provide general information about your website
4- Choose your preferred writing options
5- Provide additional information and click “Create Settings”
6- The Content Genius new folder is not created
7- To view your Folder, Click the "Folder settings"
8- A pop-up will appear showing the settings of the selected folder
9- You can edit these Folder Settings and click "Update setting" to save the new settings
How to switch between folders in Content Genius?
1- Click on "Folder Name"
2- Choose your desired folder from the saved folders
How to Specify Location/Micro Location for Your AI Content?
If you are a local business, user can specify his/her micro location. With this tool analyzes competitors content that are ranking in that specific area for your target keywords and give content suggestions.
With this tool users can do "country," "state," "city," or "county" level targeting.
How to Generate AI Content Through Content Genius?
1- Choose from the “AI folder settings”
2- Within Content Genius choose “Write With AI” tab
3- Enter the topic and related keywords to that topic, also select the country name
4- Once the articles are generated they can be viewed in the below table
5- In order view an article in our Content Editor, simply click on it
6- This is Search Atlas AI content editor, you can use it to edit the article and also improve its On-page SEO by improving Content Score.
Note: To generate the article, tool will go and search your target keyword in Google.
It will then perform competitor analysis on top 20 ranking pages to give metrices like DR, Content Score, Schema, Internal links, external links, H1, H2, H3, and Wordcount.
The tool will also provide an birds eye view of "Relevant terms" in a grid format.
These are the NLP or Semantic terms that the tool have gathered after analyzing the top 20 ranking pages.
These are the keywords, concepts, phrases and ideas that our competitors have used in their content and how many times our content is using those entities.
How to upload articles/pages from Content Genius to WordPress Website?
Note: You will only be able to upload SearchAtlas AI generated articles to WordPress, if the WordPress website is synchronized with SearchAtlas via our official plugin. See heading “WordPress Plugin” for further details.
1- From Content Genius table click on the article that you want to upload to WordPress
2- This will lead you to our content editor, click “Synchronize” button on top, then click “Not Synced” tag
3- Fill out all the necessary information and then click on “Publish Blog Post”
4- Congratulations! The article is now uploaded to WordPress
5- To view the article simply click on the blog post URL
How To Generate Content With "Write With AI" Drawer?
1. Please provide all the necessary information and click "Create Article" button
2. Now you will be sent to our content editor, click "Write With AI" button to open the Article generation drawer.
3. You can choose from the type of content that you want to generate
4. Enter topic of your content and the pre-saved AI folder that you like
5. Click "Build with AI" button so that AI may generate the content outline
6. Once the outline it generated it will look like this. You can also add or delete topic from this outline.
7. Next user can also add Terms to include, Terms to exclude, Questions to include, and Links to include in the content.
8. Choose your preferred AI image settings and aspect ration (We use mid-journey for AI image generation)
9. Lastly choose the AI model and other AI writer settings
10. Now click Generate AI Content button to generate content
11. Congratulations! Your AI content is now generated
How to edit blog/page and upload updated version on WordPress?
1- Make changes to your blog
2- Click on Synchronized button, then the green Synced label. Next choose an author, finally click “Sync to post.”
3- The changes has been deployed to your WordPress blog, in order to view the changes click on to the blog URL.
Onpage Audit
Enhance your website's performance with the Onpage Audit Tool, the ultimate solution for a comprehensive SEO strategy. This tool thoroughly analyzes the four critical pillars of SEO—authority, content, technicals, and page experience—providing detailed insights for improving your web page's organic visibility. Unlock the secrets to superior rankings and reach your target audience more effectively online.
Use the Audit pages in Bulk feature to add the URLs of the pages you want to audit, the target keywords, and locations, and we will create multiple Onpage Audits.
Optimize existing content and increase your SEO results. You can access our SEO Content Assistant Tool, which uses the specific keywords and URL you provided in the On-page tool.
Get Content Score, Domain Rating, Page Referring Domains, Technical Score, Desktop PSI, and Mobile PSI metrics to enhance the page’s performance.
Compare Content Quality Against Competitors
You can easily compare your content scores, word count, and readability against the top-ranking content. The onpage audit report displays the top 10 pages currently ranking in Google for your target keyword and their respective content scores. Additionally, the tool indicates an ideal range for content score, word count, and Readability based on the average of the top-ranking pages.
Technical Score and Page Experience
This tool will enable you to identify specific technical issues on your web page and make improvements immediately. Search Atlas will flag issues about uniqueness, links, images, content, meta descriptions, Twitter Meta, OG Meta, and Page Headers.
SERP Competitor Analysis
The On-Page Audit tool allows you to analyze your site's performance against competitors.
Check the Page Structure
looking for optimization opportunities to improve the visibility, relevance, and user experience of a web page. A well-structured page makes it easier for search engine crawlers to understand the content and enhances the user experience, improving rankings and engagement.
Content Planner
Quickly create content marketing and editorial calendars with our tool, which streamlines your strategy by providing hundreds of keyword and topic ideas relevant to your products and services. Say goodbye to manual keyword research and clustering—our tool does the work for you, allowing you to effortlessly browse and optimize articles using relevant keyword clusters.
Enter the target keyword and specify the city; then, Search Atlas will query the keyword and country code, retrieving URLs from the top 20 SERPs and fetching the keywords each page ranks for.
Use the Table view to display information in rows and columns with headings. It’s ideal for data heavy content where you want to compare things side-by-side. From this view you can create the article by clicking on the Create article button, this will lead you to the SEO Content Assistant tool, where you can begin to write the article.
Create articles from the clusters
1- Click on the pen symbol of the topic cluster you desire to use.
2- Select the keywords in cluster you want to use to create the article.
3- If you want to generate AI Article suggestions, please click on Generate Article Suggestions button, this will give you ideas on new articles about this topic.
4- After you finish selecting the keywords in cluster click on Create New Article. This button is going to create the new article using the SEO Content Assistant tool. The box is going to change and give you two new options: Copy Article URL and View Article.
5- Both options will lead you to the SEO Content Assistant tool, where you can begin to write the article. You can use the Write With AI option and this will use the Keywords you selected on the previous steps (You also will see these keywords on the top part of the article)
Topical Map
Are you ready to take your content strategy to the next level? Introducing the Content Genius Topical Map feature, designed to help you build relevant topical maps based on your target keyword or topic.
This powerful tool allows you to input the number of clusters (categories) you want to create, making it easy to organize your content effectively.
With the Content Genius Topical Map feature, you'll have a comprehensive and strategic approach to content development, setting you up for success in reaching your audience.
Content Genius Topical Map Quotas
Content Genius Tools | Resets every month | Quota Breakdown |
Topical Map | Yes | 1 Topical Map = 3 AI Premium Quotas |
Full Article Generation (Topical Map) | Yes | Full AI Generated Article = 1 AI Premium Quota |
Note: These quota settings only apply to the topical map generation feature, if you generate a full AI article after generating topical map, 1 AI Premium Quota will be consumed.
Content Genius Topical Map Walkthrough
1- In “Content Genius” suite, go to “Topical Map”
2- Click on the “Create Topical Map” button
3- Provide information like “Folder for AI Settings,” “Pillar Page URL” “Target Keyword" and "Preferred Language "
4- Also choose the “no. of clusters” that you want to create, how many “long tail keywords” for each cluster and lastly how many “titles” should be generated for each long tail keyword.
5- Now click “Create & Continue” Button
6- Choose your preferred AI setting and click “Update Settings”
7- Once topical maps are generated you can view them in the below table
8- To access topical map ideas click on “View topical map” button
9- To add ideas to topical map click Edit Topical Map button
10- You can view topical map ideas in “Diagram” or “Table” format
11- In the Diagram format, select a node
12- You will see an pop-up menu, click on "Add To Topical Map" button to add that particular idea to topical map
Note: Gray color nodes represent ideas that are not added to the topical map and green color nodes represent nodes that are added to the topical map.
14- After adding an idea to the topical map, you can create content, publish and view it on your WordPress website
15- This is the table format
16- You can add cluster, topics, or keywords to the Topical map in the table mode as well. Just select the ones that you want to add.
Note: If you want to Generate article with SearchAtlas Content Assistant, first you have to add those clusters, topics, or keywords into the topical map.
17- Click on the Scroll option
18- Here you can generate content, publish and view it on your WordPress website
Note: You will only be able to publish articles on your WordPress website with topical map feature, if the website is synchronized with our SearchAtlas WordPress Plugin.
19- After adding your preferred ideas to topical map, you can view them in our topical map ideas list
How To Create New AI Settings Folder In Content Genius Topical Map?
1- Click on “Create Topical Map” Button
2- Choose “Create a new folder” option from “Select folder” dropdown
3- Select all the required settings and click “Create & Continue”
4- Fill out all the necessary “AI Writing Settings” and “Click Update Settings”
5- Congrats! Your new AI folder is now created and has the updated folder settings
6- To view AI folder settings click on to “View topical map”
7- Click on “AI Settings”
8- A pop up will be displayed having your saved AI folder settings
How to Use Content Genius Topical Maps Diagram format?
1- Just Click hold and drag cursor around the Canvas to navigate through the Topical Map diagram.
2- In the Diagram format, select a node
3- You will see an pop-up menu, click on "Add To Topical Map" button to add that particular idea to topical map
Note: Gray color nodes represent ideas that are not added to the topical map and green color nodes represent nodes that are added to the topical map.
4- After adding an idea to the topical map, you can create content, publish and view it on your WordPress website
How to generate Topical Maps in other languages?
1- Go to content genius stand alone topical map and click "Create Topical Map" button
2- Choose your preferred "AI folder" and "keyword" for topical map generation
3- In this example, I will be generating topical map in "Portuguese Brazil" language
4- Now select the no of clusters, no of long tail keywords for each cluster, and no of titles associated with each long tail keyword
5- To generate topical clusters click on to "Create and Continue"
6- Next choose your preferred AI folder settings and "Update Settings"
7- To add ideas to topical map click onto "Add Ideas to Topical Map" Button
8- Now you can see here all the topical map ideas are in "Portuguese Brazil" language
AI Generated Images In Content Assistant Frontload Related Keyword
Description: Featured images generated by Content Assistant frontload related keyword or related text describing the AI image in question.
Content Genius PR Overview:
SearchAtlas content genius has a feature that allows users to generate press releases with AI.
With this feature you will be able to research, build and review well-written and effective press releases that are worth linking to. No need to brainstorm or conduct hefty research, SearchAtlas Content Genius PR generator is here to save your time and effort.
Content Genius PR Quotas
Tool | Resets every month | Quota Description |
Content Genius | Yes | 1 Complete Press Release = 1 AI Premium Quota |
Content Genius PR Walkthrough:
Go to “Content” from the main menu
Now you will see our “Content Genius” AI content assistant tool
Provide topic and keywords of your press release then click “Generate Article”
Now you will be redirected to our Content Assistant, click “Write with AI” to continue
Select “Press Release” and provide all the necessary information
Now click on “Generate AI Content” button to generate your Press Release
Congratulations! You have successfully generated this press release
In order to edit this press release you can use our content assistant.
OTTO: AI Local Landing Page Builder
Otto Local AI Landing Page Overview
Otto Local AI Landing Pages let you make fully functional landing pages for local businesses with just one click. You can create different pages for each of your services, helping you reach specific audiences quickly.
Plus, you can add these pages to your WordPress website in a single click. It’s a fast, easy way to boost your online presence and attract more local customers—no tech skills needed!
Otto Local AI Landing Page Quota
Otto Local Landing Page Tools | Resets every month | Quota Breakdown |
AI Landing Page Builder | Yes | 1 AI Landing Page = 15 AI Generations |
Otto Local AI Landing Page Walkthrough
1- From SearchAtlas homepage go to “Otto SEO V2”
2- Choose from your Otto projects and click “View”
3- From the tabs click on to “New Content”
4- From the left menu choose “AI Landing Page Builder”
5- You can see all your AI landing pages related to this project in the table
6- Now to generate a new AI landing page click on “Generate a page” button
7- Provide basic information about your landing page
8- Provide necessary information about your business and then click “Generate Landing Page”
9- Your AI Landing page is now ready
10- If you are not satisfied with AI landing page design, click “Regenerate Page” to get a new one
11- To publish landing page on your website, just choose the website, permalink URL, and page status and click the “Publish Landing Page” button.
12- The landing page will be published to your website.
Now You can choose from saved AI folders settings within the Content Assistant settings drawer
How to Edit and Update img alt tags in SearchAtlas Content Assistant?
1- Hover over image that you want to edit img alt tag of
2- Click on the pencil icon to view and edit img alt tag
3- Make changes to img alt tag and click "Save Changes" button
4- Congratulations! You img alt text has now been updated
Scholar
SCHOLAR stands for Semantic Content Heuristics for Objective Language Assessment and Review. It’s your ultimate ally in deciphering how Google evaluates and ranks content. Imagine having a tool that reverse-engineers Google's content quality algorithms, offering clear, actionable insights to elevate your content.
Creating high-quality content is no longer about guesswork or subjective judgment. SCHOLAR evaluates your content across multiple dimensions—grading it against Google’s PageQuality Algorithm and information retrieval principles. Here’s what it does:
Content Clarity: Eliminates unnecessary fluff, ensuring your content is concise and easy to process for both humans and search engines.
Factuality: Assesses how well your content incorporates relevant, accurate, and actionable facts, aligning with semantic SEO best practices.
Numerical Precision: Encourages the use of numerical data and structured facts to boost content credibility and search engine relevance.
Human Effort: Rewards novel elements like structured lists, images with metadata, videos, and schema markup, showcasing a higher level of effort.
Information Gain: Highlights the importance of unique, valuable insights that distinguish your content from the competition.
How SCHOLAR Works in Practice:
By analyzing content from every angle, SCHOLAR provides you with an objective, data-backed score. It evaluates everything from contextual flow to user intent alignment, ensuring your content hits all the marks for maximum search engine visibility.
Who Should Use SCHOLAR?
SEO professionals who want a competitive edge.
Content creators aiming for factual, user-aligned, and semantically strong content.
Agencies working with clients to deliver results that resonate with Google’s ranking signals.
Getting Started with SCHOLAR
Using SCHOLAR is simple:
Plug in your content (URL, document, or draft).
Choose your target keyword and landing page.
Receive a detailed evaluation report with actionable insights.
SCHOLAR is more than just a content assessment tool—it’s a roadmap to mastering Google’s evolving standards. Whether you're battling fluff, striving for precision, or looking to dominate your niche with factual authority, SCHOLAR equips you to succeed.
FAQs
Where can I find Keyword clustering ideas? You can use the content planner tool to get clustering ideas, this is the URL to it https://dashboard.linkgraph.com/content/content-planner.
How is SCHOLAR useful? what should I do with the information?
The Scholar tool is designed to be a robust resource for evaluating content outputs from various large language models and software providers. It focuses on assessing how Google's page quality algorithm might perceive these outputs. Here's how it can be applied and what to consider when using it:Semantic SEO Foundation
To make the most of the tool, it’s essential to have a strong foundation in semantic web and semantic SEO principles. These principles help users understand and apply key concepts to improve content evaluation and creation.Evaluation of Content Outputs
The Scholar tool serves as a sparring partner to evaluate and compare content outputs. By analyzing these outputs against different algorithmic quality metrics, such as unnecessary words, word salience, and pronoun usage, you can better understand their alignment with Google's quality standards.Content Generation Optimization
Scholar is integrated into our content generation system to continuously refine:Prompt frameworks
Content briefs
Full article generation
These elements are tuned to produce high-quality content that performs well out of the first generation.
Algorithmic Authorship Rules
To maximize Scholar’s potential within a writing department, the following steps are crucial:Implement approximately 30 algorithmic authorship rules. These govern the correct way to introduce concepts and create content effectively.
Incorporate requirements for factuality within the content briefs. This ensures the content adheres to high standards and improves overall quality.
While the first report may not explicitly highlight issues like unnecessary words, word salience, or pronoun review, the Scholar tool is built to evolve and optimize content through structured frameworks and adherence to algorithmic rules. Implementing these best practices will enhance content creation and evaluation processes.
Numerical factuality refers to incorporating concrete, quantitative information into the content to make it more insightful and credible. This could include:Statistics or research findings.
Numerical comparisons between competitors (e.g., number of products, pricing details, or market data).
Case studies with quantitative metrics or measurable outcomes.
Research and Include Specific Data
Look into competitors’ offerings (e.g., Competitor 1, Competitor 3) and include details such as the number of products, pricing tiers, or other relevant numerical metrics.
Incorporate data from case studies or research that highlight measurable insights.
Regrade the Content
After adding the numerical factuality, use the tool to re-evaluate the content and ensure the improvements align with the desired quality standards.
The tool does not currently provide specific suggestions or examples of numerical factuality to include.
While it’s possible to show how competitors use numerical factuality, this feature is not yet implemented.
The next step is to enhance the document by adding relevant numerical data and regrading the content. While the tool does not offer direct help text or examples at this stage, focusing on competitor research and quantitative insights will align the content with expectations.
Can I access keyword and topic ideas specific to my industry or products? Yes, the Content Planner generates keyword and topic ideas that are highly relevant to your products and services, ensuring your content strategy is aligned with your industry.
What inputs do I need to provide to get started with the Content Planner tool? You need to input your target keyword and specify your country code (e.g.,
US
for the United States).How does the tool determine which keywords to cluster? The Content Planner fetches the top 20 SERPs for your target keyword and then uses the Google Ads API to retrieve the keywords each page is ranking for. These keywords are then clustered using MeaningCloud's clustering API.
What does the Content Planner do with the clustered keywords? The clustered keywords are sorted by search volume (SV) in descending order and keyword difficulty (KD) in ascending order to help you prioritize the most relevant and achievable keywords.
When I publish articles from Content Assistant to WordPress, does it upload the image to my hosting? Yes, the featured images are uploaded to wp-content folder that is hosted on your web server/hosting. However, other AI generated Images within the blog is hosted on SearchAtlas content assistant servers.
How are the results displayed in the Content Planner tool? The results are displayed in a user-friendly interface with options to view the data in a table or grid format. You can also filter and export the data for further analysis.
What is a keyword cluster, and why is it useful? A keyword cluster is a group of related keywords revolving around a central theme or topic. This approach helps you optimize your content for multiple related search terms simultaneously, enhancing your chances of ranking higher in SERPs.
What metrics does the tool provide for each keyword cluster? The tool provides metrics such as Monthly Search Volume (MSV), Keyword Difficulty (KD), and Search Intent for each keyword cluster.
How does the tool categorize keyword difficulty? Keyword difficulty is categorized qualitatively from very easy to extremely challenging and quantitatively with a value between 1 and 100. The higher the value, the harder it is to rank for that keyword.
What types of search intent does the tool identify? The tool identifies four types of search intent: Navigational, Informational, Commercial, and Transactional.
Is there an option to create articles directly from the keyword clusters? Yes, there is an option to create an article instantly, which will lead you to the SEO Content Assistant Tool for further content optimization.
What is a Press Release? A press release is an official statement or announcement distributed to the media to share newsworthy information about a business, product, or event.
Why are Press Releases so important in SEO? Press releases can generate backlinks, increase brand visibility, and drive traffic to your website, helping improve your search engine rankings.
Why Should I Use Content Genius PR Generator? The Content Genius PR Generator simplifies the process of creating optimized press releases, helping ensure better media coverage and SEO results for your PR backlink campaigns.
Glossary
Topical terms: also known as topic clusters or thematic keywords, refer to a collection of related keywords and phrases that revolve around a central theme or subject. These terms are used to enhance the relevance and depth of content on a specific topic, making it more comprehensive and authoritative.
POS (Ranking Position in Google): The POS column refers to the ranking position of a web page in Google's search engine results pages (SERPs) for a specific query or keyword. This ranking determines the order in which web pages are displayed when a user performs a search. Achieving a higher position on Google is a primary goal of search engine optimization (SEO), as higher-ranked pages typically receive more traffic and visibility.
DA (Domain Authority): This authority metric predicts how likely a website will rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is calculated by evaluating multiple factors, including linking root domains and a total number of links, into a single DA score. This score can then be used when comparing websites or tracking a website's "ranking strength" over time. Domain Authority is not a Google ranking factor and does not affect the SERPs.
Domain Rating: Domain Rating (DR) is a metric that shows the relative strength of a website’s backlink profile. It was developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, with 1 being the starting point for all new websites. Domain Rating is not a Google ranking factor and does not affect the SERPs.
Ref Domain: Referring domains are websites from which the target (audited) web page has one or more backlinks. Referring Domains are a ranking factor that can affect a website’s search engine visibility.
SPAM Score: represents the percentage of sites with features similar to the site you’re researching that we've found to be penalized or banned by Google. Spam Score is based on our machine learning model, which identified 27 common features among the millions of banned or penalized sites in the data we fed it. A score of 1%-30% is considered a Low Spam Score. A score of 31%-60% is considered a Medium Spam Score. A score of 61%-100% is considered a High Spam Score.
Load Time: Page load time is the average time it takes for a page to appear in a web browser.
Content Score: The Content Score is a number between 1 and 100 that grades content quality and relevancy. It is the average content score of all evaluated target keywords.
Words Mis. In Title: "Words Mis. In Title" likely refers to "Words Misspelled in Title" in the context of SEO. This phrase indicates that there are misspelled words within the title tags of your web pages. In SEO, the title tag is an important element as it provides a concise description of the content of a web page and often appears as the headline in search engine results pages (SERPs).
Word Count: Number of words contained in a piece of content on a web page. It is an important factor influencing a website's search engine ranking and overall SEO strategy.
Readability: Readability refers to how easy the text is to read and understand. It affects how well your content communicates with your audience, including online content for SEO purposes.
Domain Traffic: Domain traffic refers to the volume of visitors and their interactions with a website associated with a specific domain name. It is a key metric in web analytics that indicates a website's popularity and reach. Understanding domain traffic is essential for assessing the effectiveness of digital marketing strategies, user engagement, and overall online presence.
Uniqueness: Uniqueness in technical SEO refers to the distinct and original aspects of a website's content, structure, and configuration that set it apart from other websites. This concept is crucial for several reasons, primarily because search engines strive to provide users with the most relevant and unique content.
Links: In technical SEO, links influence how search engines crawl, index, and rank a website. They can be broadly categorized into internal links and external links, each serving specific purposes within SEO strategies.
Images: Images play a significant role in technical SEO, contributing to a website's overall user experience, accessibility, and search engine optimization. Properly optimized images can enhance page load speed, improve search results rankings, and increase traffic from image searches.
Content: It refers to all the textual, visual, and multimedia elements on a website that provide information and value to users and search engines. Content is a crucial component of SEO, as it helps search engines understand a page's relevance and context, influences user engagement, and drives organic traffic.
Meta Description: Meta descriptions play a crucial role in influencing search engine results page (SERP) click-through rates (CTR) and concisely summarizing a webpage’s content. A meta description is an HTML attribute that briefly summarizes a webpage's content. It appears in the HTML code as follows: <meta name="description" content=" This is a brief summary of the page content."> Google may display a web page’s meta description beneath the title tag in the search engine results pages.
Twitter Meta: Twitter meta tags are specific HTML tags used to enhance the appearance of your content when it is shared on X (formerly Twitter) These tags enable you to control how your content is presented in tweets, including how images, titles, and descriptions appear. By optimizing these tags, you can increase the visibility and engagement of your content on X.
OG Meta: Open Graph (OG) meta tags are a set of HTML attributes that control how URLs are displayed when shared on social media platforms, particularly Facebook. By using OG meta tags, you can enhance the presentation of your web pages, making them more visually appealing and engaging. This can lead to increased click-through rates and better user engagement.
Page Headers: Page headers (often referred to as heading tags) play a crucial role in organizing content, improving readability, and signaling the structure and relevance of your content to search engines. Proper use of page headers enhances both user experience and search engine optimization.
Content Score (Content Pillar): The Content Score is a number between 1 and 100 that grades content quality, topical depth, and relevancy.
Domain Rating (Authority Pillar): Domain Rating (DR) is a metric that shows the relative strength of a website’s backlink profile. It was developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, with 1 being the starting point for all new websites.
Page Referring Domains (Authority Pillar): Referring domains are websites from which the target (audited) web page has one or more backlinks. Google uses unique referring domains in its ranking algorithms.
Technical Score (Technicals Pillar): Technical Score measures how well your site's user-facing and technical aspects contribute to search engine optimization and, ultimately, higher rankings and organic traffic.
Desktop PSI (UX Pillar): Desktop Page Speed Index (PSI) is a page load performance metric that shows how quickly a page's contents are visibly populated on desktop devices.
Mobile PSI (UX Pillar): Mobile Page Speed Index (PSI) is a page load performance metric that shows how quickly a page's contents are visibly populated on mobile devices.
Questions**:** Questions show relevant search queries that are phrased as questions. Answering users’ questions can help you rank in SERP features like People Also Ask.
Recommended Common Backlinks: Backlinks, or inbound or incoming links, are hyperlinks from one website to another. They are a crucial component of SEO because they signal to search engines that other websites consider the content valuable and authoritative.
Competitors with links: This is the number of top-ranking competitors with links from the domains listed in the table.
Recommended Internal Links (Inlinks): Internal links are hyperlinks that point at (target) in the same domain as the domain in which the link exists (source). They help web crawlers navigate your website and understand how your content interrelates. To optimize your content, include relevant internal links.
Recommended Outlinks: Outlinks give your content greater authority and give web crawlers more context about what it is about. To optimize your content, include relevant outlinks. Outlinks, also known as outbound or external links, are hyperlinks on a webpage pointing to another website or domain. These links are integral to SEO strategy and can impact website visibility, authority, and user experience. You can deploy each recommended Outlink to view the specific links.
Cluster: group of related keywords that revolve around a central theme or topic. This approach helps in optimizing content for multiple related search terms simultaneously, rather than focusing on a single keyword.
MSV (Monthly Search Volume): average number of times a keyword or phrase is searched for in search engines like Google within a month.
Keyword Difficulty: level of competition in ranking for a specific keyword in search engine results pages (SERPs). This column gives a qualitative level from Very easy to Extremely challenging.
KD: level of competition in ranking for a specific keyword in search engine results pages (SERPs). This column has a quantitative value between 1 and 100. The higher the value, the harder it is to rank for the keyword.
Search Intent: Refers to the underlying purpose or goal behind a user's query in a search engine. There are four types:
Navigational: The user searches for a specific website.
Informational: The user searches for information on a topic.
Commercial: The user researches options for a product or service.
Transactional: The user searches for a specific product or brand.
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Meta Tags
Meta tags are snippets of text that describe a page's content. They don't appear on the page itself but only in the page's code. Meta tags are crucial in SEO as they provide search engines and other web services with information about the content and purpose of a web page. Here are the main types of meta tags and their importance.
Title Tag: The title tag is the HTML element that specifies a web page's title. Google may use the page title as a clickable headline in search engine results. So, it is crucial for SEO and click-through rates.
Meta Description: A summary of the page's content that appears below the title in search engine results. Google may use the meta description beneath the title tag in SERP results. Importance: Influences click-through rates from search engine results pages (SERPs). Best Practices: Write concise and compelling descriptions, include relevant keywords, and keep them between 150 and 160 characters.
Canonical Tags: Canonical tags are a critical element in technical SEO, used to address issues related to duplicate content and to ensure search engines understand the preferred version of a webpage. A canonical tag is an HTML element used to specify a webpage's "canonical" or preferred version when there are multiple pages with similar or identical content. The tag looks like this: <link rel="canonical" href="https://www.example.com/preferred-page-url"> Robots Meta Tags: Provides instructions to search engine crawlers about indexing and following links on the page.
Importance: Controls whether a page should be indexed and links on the page should be followed.
5. Robot.txt: The robots.txt file is a text file websites use to communicate with web crawlers (also known as robots or bots) and search engines. It provides instructions about which pages or sections of the website should not be crawled or indexed.
6. Sitemap: A sitemap is an XML file that lists the URLs of a website, providing information about each URL, such as when it was last updated, how often it changes, and its importance relative to other URLs on the site. Types: XML Sitemap: Mainly for search engines to help them crawl the site more intelligently. HTML Sitemap: Designed to help users navigate the site (less common today).
RICH MEDIA & TAGS:
Rich media refers to advanced, interactive digital content incorporating multimedia elements such as audio, video, animation, and other engaging formats. This media type goes beyond simple text and images to provide a more immersive user experience.
Headers: Headers in the context of rich media and tags refer to using HTML heading elements to structure and organize content that includes multimedia elements. These headers enhance user experience by improving readability and play a significant role in technical SEO by helping search engines understand the hierarchy and relevance of content.
Images: In rich media and tags, images play a pivotal role in enhancing user engagement, visual appeal, and search engine optimization (SEO) of web content.
Videos: Videos are powerful assets that can significantly enhance user engagement, convey complex information effectively, and boost search engine optimization (SEO) efforts.
Iframes: iframes (inline frames) are HTML elements used to embed external content, such as web pages, documents, or multimedia, within a webpage.
External Links: External links within rich media and tags are vital components of technical SEO strategies, facilitating the dissemination of valuable content and enhancing website authority.
Internal Links: Internal links within rich media and tags are essential for technical SEO, as they help search engines navigate and understand a website's structure, distribute page authority, and improve user experience.
Schema: Schema markup, also known as structured data, plays a crucial role in technical SEO by providing search engines with additional context about a webpage's content. When used within rich media and tags, schema markup enhances the visibility and understanding of the content, leading to potential enhancements in search engine results, such as rich snippets.
Social: Integrating social media elements within rich media and tags can improve technical SEO by enhancing content visibility, engagement, and social signals. By incorporating social sharing buttons, embedded social feeds, and interactive social elements within rich media content, webmasters can leverage the power of social media to amplify their content reach and influence search engine rankings. Following best practices such as choosing relevant social platforms, optimizing social sharing buttons, and encouraging social interaction fosters a symbiotic relationship between social media and technical SEO, ultimately contributing to the success of digital marketing strategies.
Javascript: JavaScript is a versatile programming language commonly used in web development to add interactivity and dynamic behavior to websites. Initially created to make web pages more dynamic and interactive, JavaScript has evolved into a powerful and ubiquitous tool for many applications, including web and mobile app development, game development, server-side programming, and more. JavaScript within rich media and tags can positively and negatively impact SEO. By following best practices and optimizing JavaScript implementation, webmasters can maximize the benefits of JavaScript while minimizing potential drawbacks, ultimately improving the overall SEO performance of their websites. When using JavaScript in rich media and tags for technical SEO, it's essential to ensure that search engines can properly crawl and index the content.