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Keywords Knowledge Base
Updated over 3 months ago

Keyword Research

Functionality: The Keyword Research SEO tool simplifies keyword analysis by providing essential metrics such as Search Volume, CPCs, and Keyword Difficulty. It evaluates both SEO and SEM metrics, offering insights into Search Intent, Related Keywords, and AdWords data.

The tool includes features like historical trend analysis, competitor analysis, and top 100 SERP results. It also provides traffic potential estimates and content recommendations and integrates with other marketing platforms. The user-friendly interface presents interactive charts and customizable reports, enabling efficient keyword strategy planning and optimization.

Input values:

  • Enter one or more keywords separated by commas

  • Import from file (Optional): You can upload the list of keywords from your device.

Output values:

Output values for the Keyword lists tab:

  • List: List of websites searched as a Global Project in your dashboard.

  • Keywords: Number of keywords

From the Keywords, the user gets a list of results with the following fields:

  • Keyword: Keywords used for the respective project.

  • Search Intent: Refers to the underlying purpose or goal behind a user's query in a search engine. There are four types:

    • Navigational: The user searches for a specific website.

    • Informational: The user searches for information on a topic.

    • Commercial: The user researches options for a product or service.

    • Transactional: The user searches for a specific product or brand.

  • SV: (Search Volume) The average number of monthly searches for a given keyword over a 12-month period. Use sort icon to display results in ascending or descending order.

  • KD: (Keyword Difficulty) Level of competition in ranking for a specific keyword in search engine results pages (SERPs).

    This column has a quantitative value between 1 and 100. The higher the value, the harder it is to rank for the keyword.

  • CPC: (Cost per Click) Average price in USD advertisers pay for a user’s click on an ad triggered by a given keyword (Google Ads). Use sort icon to display results in ascending or descending order.

  • PPCD: The level of difficulty of ranking for a paid keyword against advertisers bidding on the same keyword within their PPC campaigns.

  • Updated: The date the user refreshes the search.

Output values for the History tab:

  • Keyword: The keyword(s) search on the tool.

From the Keywords, the user gets a list of results with the following fields:

  • Keyword: Keywords used for the respective project.

  • Search Intent: Refers to the underlying purpose or goal behind a user's query in a search engine. There are four types:

    • Navigational: The user searches for a specific website.

    • Informational: The user searches for information on a topic.

    • Commercial: The user researches options for a product or service.

    • Transactional: The user searches for a specific product or brand.

  • SV: (Search Volume) The average number of monthly searches for a given keyword over a 12-month period. Use sort icon to display results in ascending or descending order.

  • KD: (Keyword Difficulty) Level of competition in ranking for a specific keyword in search engine results pages (SERPs).

    This column has a quantitative value between 1 and 100. The higher the value, the harder it is to rank for the keyword.

  • CPC: (Cost per Click) Average price in USD advertisers pay for a user’s click on an ad triggered by a given keyword (Google Ads). Use sort icon to display results in ascending or descending order.

  • PPCD: The level of difficulty of ranking for a paid keyword against advertisers bidding on the same keyword within their PPC campaigns.

  • Updated: The date the user refreshes the search.

💡NOTES: The user has the option to export this results into a .cvs file.

FAQ

How does your Keyword Research tool help with SEO and SEM?

Our Keyword Research tool simplifies keyword analysis by providing essential metrics such as Search Volume (SV), Cost per Click (CPC), and Keyword Difficulty (KD). It evaluates both SEO and SEM metrics, offering insights into Search Intent, Related Keywords, and AdWords data.

What kind of metrics does the tool provide for keyword analysis?

The tool provides Search Volume (SV), Keyword Difficulty (KD), Cost per Click (CPC), PPC Difficulty (PPCD), and Search Intent. It also includes historical trend analysis, competitor analysis, and traffic potential estimates.

How does the tool determine the search intent of a keyword?

The tool categorizes search intent into four types: Navigational, Informational, Commercial, and Transactional, based on the underlying purpose or goal behind a user's query in a search engine.

How accurate are the Search Volume (SV) figures provided by the tool?

The Search Volume figures are based on the average number of monthly searches for a given keyword over a 12-month period. This data is sourced from reliable search engine databases.

How is the Cost per Click (CPC) value determined?

CPC is the average price in USD that advertisers pay for a user’s click on an ad triggered by a given keyword. This data is derived from Google Ads.

What historical data can the tool provide for keywords?

The tool includes historical trend analysis, which shows how the search volume for a keyword has changed over time. This helps in understanding the keyword’s seasonality and long-term trends.

How does the competitor analysis feature work?

The competitor analysis feature allows you to see which keywords your competitors are ranking for and their performance metrics. This can help you identify opportunities and gaps in your own strategy.

Why for certain keywords we don't show historical search volume

  1. Some keywords are restricted by Google, mostly adult-themed ones, profanity, etc.

  2. Drugs, guns, and certain political terms can also be restricted.

  3. Google doesn’t return data for some keywords because they aren’t searched enough, and there isn’t enough data to create a substantial report.

  4. Other services, like SEMrush or Ahrefs, may have data for those keywords because they supplement it with their own sources. We pull directly from Google only and do not alter the results.

💭 Keyword Rank Tracker

Functionality: The Keyword Rank Tracker SEO tool provides comprehensive functionality to monitor and analyze your website's performance in search engine results. It tracks positions, traffic, and search visibility for the target keywords that are crucial to your SEO strategy.

For precise tracking, you can select specific cities, states, or countries, ensuring accurate local and international ranking data. The tool supports daily, weekly, or monthly tracking, allowing you to stay updated on fluctuations and trends.

This tool empowers the user to make data-driven decisions and refine their SEO strategy by providing precise and comprehensive ranking insights.


Input values:

  • Enter website…

  • Domain / Target Page

  • Select location

Output values:

From the View Keywords option:

Tracked keywords

  • Keyword: Keywords used for the respective project.

  • Starting Position: The position where the keyword was when the user create the project.

  • Current Position: The current position where the keyword is.

  • Historical: Chart with the keyword’s changes.

  • SERP Features: A SERP Feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. These features enhance the search experience by providing more direct answers and relevant information in a visually distinct format.

  • Search Volume: The average number of monthly searches for a given keyword over a 12-month period. Use sort icon to display results in ascending or descending order.

  • Location: The location where the project were configured.

  • Last Update: The date the user refreshes the search.

Mobile / Desktop Rank Tracking

Users can track both mobile and desktop rankings for a comprehensive view of keyword performance across devices.

Accessing Rank Tracker

  • Navigate to the Rank Tracker section from the main dashboard.

  • Here, users can now view rankings with both Desktop and Mobile options in their tracking settings.

Setting Up Mobile and Desktop Tracking

  • New Keyword Tracking: When adding a new keyword, users can choose to track rankings on both desktop and mobile platforms.

    • Choose Device: For each keyword, users can select “Desktop,” “Mobile,” or both, based on their tracking preferences.

  • Existing Keyword Tracking: Users with existing desktop-only tracking can now add mobile tracking for those keywords:

    • Locate the keyword under Tracked Keywords and select Add Mobile Tracking from the options.

    • Confirm the additional tracking settings and save.

Competitors by Search Visibility

  • URL: URL to the competitor’s website.

  • Position: The current position where the competitor is.

  • Keywords in Top 10: Number of keywords the competitors have in the top 10.

  • Search Visibility: Rate of the competitor’s search visibility.

💡 NOTES: The user has the option to export this results into a .cvs file. The user has the option to share the dashboard link to this project’s results.


FAQ

How does the Keyword Rank Tracker tool help improve my SEO strategy?

The tool provides comprehensive functionality to monitor and analyze your website's performance in search engine results. By tracking keyword positions, traffic, and search visibility, you can make data-driven decisions to refine your SEO strategy.

What kind of data does the tool track for my keywords?

The tool tracks the starting position, current position, and historical changes of your keywords. It also monitors search volume, SERP features, and search visibility for the target keywords.

Can I track keyword rankings for specific locations?

Yes, you can select specific cities, states, or countries for precise local and international ranking data. This ensures you get accurate insights relevant to your target audience.

How frequently can I update the keyword rankings?

The tool supports daily, weekly, or monthly tracking, allowing you to stay updated on fluctuations and trends based on your preference and needs.

What historical data does the tool provide?

The tool provides a historical chart showing the changes in keyword positions over time. This helps you analyze trends and the effectiveness of your SEO efforts.

How does the tool help with competitive analysis?

The tool tracks the positions of competitors' keywords, the number of their keywords in the top 10, their search visibility rate, and provides URLs to competitors' websites. This allows you to benchmark your performance against competitors and identify areas for improvement.

Can I see which URLs are ranking for my target keywords?

Yes, the tool provides the URLs of the pages that are currently ranking for your target keywords, allowing you to analyze the content and structure of top-ranking pages.

How can I track my competitors' keyword performance?

The tool allows you to track your competitors' current keyword positions, the number of keywords they have in the top 10, and their overall search visibility. This information is critical for understanding your competitive landscape.

✒️ Keyword Magic Tool (BETA)

Functionality: The Keyword Magic SEO tool simplifies keyword research by providing essential metrics such as Search Volume, CPCs, and Keyword Difficulty. It helps users discover new keyword variations, related keywords, and questions to enhance their SEO strategies. The tool allows users to build keyword lists and seamlessly add them to their rank tracker for ongoing monitoring.

This tool streamlines the keyword research process, providing comprehensive data and insights to build effective SEO strategies and enhance search engine performance.


Input values:

  • Enter a keyword

  • Location: The user can select the location where they want to make the search.

Output values:

  • Keywords History: List of keywords searched.

  • Search Date: The date when the search has been made.

From the View option:

  • Keyword: The term or phrase entered to search for specific information related to a project. After the initial keyword input, the tool generates a list of closely related keyword variations, including exact matches, broad matches, and other relevant forms. This helps in optimizing search results and broadening the scope of relevant content.

  • Search Intent: Refers to the underlying purpose or goal behind a user's query in a search engine. There are four types:

    • Navigational: The user searches for a specific website.

    • Informational: The user searches for information on a topic.

    • Commercial: The user researches options for a product or service.

    • Transactional: The user searches for a specific product or brand.

  • SV: (Search Volume) The average number of monthly searches for a given keyword over a 12-month period. Use sort icon to display results in ascending or descending order.

  • KD: (Keyword Difficulty) Level of competition in ranking for a specific keyword in search engine results pages (SERPs).

    This column has a quantitative value between 1 and 100. The higher the value, the harder it is to rank for the keyword.

  • CPC: (Cost per Click) Average price in USD advertisers pay for a user’s click on an ad triggered by a given keyword (Google Ads). Use sort icon to display results in ascending or descending order.

  • PPCD: The level of difficulty of ranking for a paid keyword against advertisers bidding on the same keyword within their PPC campaigns.

  • Updated: The date the user refreshes the search.

💡 NOTES: The user has the option to export this results into a .cvs file.

How to add a keyword to a Keyword List from the Keyword Magic Tool?

Choose and select the keywords you want to add to a Keyword List.

Click on + Add to button and then on the Keyword List option.

Select the list where you want to add the keyword(s) or create a new list.

When creating a new list, please add the name and choose the desire country. To finish please click on Create List.

You will see the new list in the Keyword Research tool.

How to add a keyword to the Keyword Rank Tracker from the Keyword Magic Tool?

Choose and select the keywords you want to add to a Keyword Rank Tracker.

Click on + Add to button and then on the Rank Tracker option

Select the project where you want to add the keyword(s).

Click on the desire country for this project.

You will see the keywords in the Keyword Rank Tracker tool for the chosen project.

FAQ

How does the Keyword Magic tool simplify keyword research?

The Keyword Magic tool provides essential metrics such as Search Volume (SV), Cost per Click (CPC), and Keyword Difficulty (KD). It helps users discover new keyword variations, related keywords, and questions to enhance their SEO strategies.

What kind of data and insights does the tool provide for building effective SEO strategies?

The tool offers comprehensive data on search volume, keyword difficulty, and cost per click. It also provides insights into search intent, related keywords, and questions that can help you refine your content and keyword strategies.

What is Search Volume (SV) and how is it calculated?

Search Volume (SV) is the average number of monthly searches for a given keyword over a 12-month period. It helps you understand the popularity of a keyword.

How is Keyword Difficulty (KD) determined and what does it signify?

Keyword Difficulty (KD) measures the level of competition in ranking for a specific keyword on search engine results pages (SERPs). It is a quantitative value between 1 and 100, with higher values indicating more competition.

What does Cost per Click (CPC) mean in the context of this tool?

Cost per Click (CPC) is the average price in USD that advertisers pay for a user’s click on an ad triggered by a given keyword. This metric helps you estimate the potential cost of running ads for specific keywords.

How does the tool categorize search intent?

The tool categorizes search intent into four types: Navigational (searching for a specific website), Informational (searching for information on a topic), Commercial (researching options for a product or service), and Transactional (searching for a specific product or brand).

How can I build and manage keyword lists with this tool?

The tool allows users to build keyword lists based on the discovered keywords and seamlessly add them to their rank tracker for ongoing monitoring.

Is it possible to update keyword data regularly?

Yes, the tool provides an "Updated" field indicating the date the user refreshed the search, ensuring you have the most current keyword data available.

What does PPC Difficulty (PPCD) indicate?

PPC Difficulty (PPCD) indicates the level of difficulty in ranking for a paid keyword against other advertisers bidding on the same keyword within their PPC campaigns.

Can the tool assist with both SEO and PPC campaigns?

Yes, the tool provides data on both organic search metrics (like KD and SV) and paid search metrics (like CPC and PPCD), making it useful for optimizing both SEO and PPC campaigns.



✏️ Keyword GAP

Functionality: The Keyword Gap tool provides powerful functionality to compare the keyword performance of up to six sites, revealing content gaps in your SEO strategy. By analyzing the rankings of shared keywords between your site and your top competitors, it helps identify opportunities to expand your keyword universe.

This tool empowers the user to refine their SEO strategy by uncovering keyword opportunities that competitors are capitalizing on, ensuring them to stay competitive in their industry.

Input values:

  • Enter a primary website

  • Enter a website

  • Domain

Output values:

  • Primary website: Your business website.

  • Competitor websites: Your competitor’s websites.

  • Searched on: Date when you created the analysis.

From the View option:

There are five tabs where you can compare your website info versus your competitors info, these are the following:

  • Keyword Gap: Refers to the specific keywords that competitors rank for but the primary site does not. Identifying keyword gaps is a crucial part of competitive analysis in SEO, as it highlights the missed opportunities where a website can improve its content and strategy to capture additional search traffic.

  • Keywords in Common: Are the keywords for which both the primary site and its competitors rank. Analyzing these common keywords can provide insights into the competitive landscape and help understand where the primary site stands in relation to its competitors on shared search terms.

  • Keyword Opportunities: Are keywords that present potential for a site to rank higher in search engine results. Identifying keyword opportunities allows for strategic content creation and optimization to improve search engine visibility.

  • Unique Keywords: Are the keywords that a primary site ranks for, but its competitors do not. These keywords represent the unique content and areas of authority that the primary site possesses, offering a competitive advantage and distinguishing the site within its niche. Identifying and leveraging unique keywords can help in strengthening the site’s unique value proposition.

  • All Keywords: The list for all the above keywords.

Output values for the all tabs:

  • Keyword: Keywords for the respective search.

  • MSV: The average number of monthly searches for a given keyword over a 12-month period. Use sort icon to display results in ascending or descending order.

  • Your website: On this column you are going to find the results for your website.

  • Competitor’s website(s): On this column(s) you are going to find the results for your competitor(s) website.

FAQ

What does the Keyword GAP tool do?

The Keyword GAP tool compares the keyword performance of up to six sites, revealing gaps in your SEO strategy. It analyzes the rankings of shared keywords between your site and your top competitors, helping you identify opportunities to expand your keyword universe.

How can the Keyword GAP tool help improve my SEO strategy?

By uncovering keyword opportunities that your competitors are capitalizing on and identifying gaps in your current keyword strategy, the tool enables you to refine your SEO efforts and stay competitive in your industry.

How does the tool compare my website with competitors' websites?

The tool compares your website with up to five competitors by analyzing the rankings of shared keywords, keyword gaps, keywords in common, keyword opportunities, and unique keywords.

What is a Keyword Gap, and why is it important?

A Keyword Gap refers to specific keywords that your competitors rank for but your site does not. Identifying these gaps is crucial because it highlights missed opportunities where you can improve your content and strategy to capture additional search traffic.

What does the "Keywords in Common" tab show?

The "Keywords in Common" tab displays the keywords for which both your site and your competitors rank. Analyzing these common keywords can provide insights into the competitive landscape and help you understand where you stand in relation to your competitors on shared search terms.

What are "Keyword Opportunities," and how can they benefit my site?

"Keyword Opportunities" are keywords that present potential for your site to rank higher in search engine results. Identifying these opportunities allows for strategic content creation and optimization to improve search engine visibility.

What are "Unique Keywords," and why are they significant?

"Unique Keywords" are the keywords that your site ranks for, but your competitors do not. These keywords represent your unique content and areas of authority, offering a competitive advantage and distinguishing your site within its niche.

What does the "All Keywords" tab include?

The "All Keywords" tab includes a comprehensive list of all the keywords from the other four tabs (Keyword Gap, Keywords in Common, Keyword Opportunities, and Unique Keywords).

What does MSV (Monthly Search Volume) indicate?

MSV represents the average number of monthly searches for a given keyword over a 12-month period. This metric helps you understand the popularity and search demand for specific keywords.

How often should I use the Keyword GAP tool to monitor my SEO performance?

Regular use of the Keyword GAP tool, such as monthly or quarterly, can help you stay updated on your competitive landscape and continually refine your SEO strategy.

How can I leverage the unique keywords identified by the tool?

You can strengthen your site's unique value proposition by focusing on these unique keywords. Creating and optimizing content around these keywords can enhance your authority and visibility in your niche.

How do I select the competitors for comparison?

You can choose up to five competitor websites to compare with your own. The selection can be based on direct competitors, industry leaders, or sites you aspire to compete with.

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