Site Explorer is a comprehensive SEO and competitive analysis tool designed to help businesses optimize their online presence and stay ahead of the competition. With Site Explorer, you can gain actionable insights into your website’s performance, track key SEO metrics, and uncover opportunities to improve your search rankings.
The platform enables you to analyze any website by providing detailed data on domain power, rating, backlinks, organic and paid keywords, and much more. From understanding how well your site is performing in search engine results to identifying the strategies your competitors are using, Site Explorer gives you the visibility needed to refine your digital marketing efforts.
Key benefits of Site Explorer for your business:
Access to in-depth SEO metrics and keyword research helps you make informed choices about content strategy, link-building, and advertising efforts.
Uncover your competitors’ strengths and weaknesses by analyzing shared keywords, traffic distribution, and paid ad strategies, giving you an edge in competitive markets.
Identify high-quality backlinks and track your site's backlink profile over time, which can significantly improve your site’s authority and search engine rankings.
Tailor your SEO efforts by country to target specific markets and optimize your site for localized search traffic.
Visualize data through dynamic charts and historical trends, allowing you to track progress and adjust strategies based on real-time performance.
Site Explorer empowers businesses to fine-tune their SEO strategies, grow their organic traffic, and enhance their overall online visibility. Whether you're looking to boost your search rankings, outsmart your competitors, or maximize the return on your paid advertising, Site Explorer provides the insights and tools you need to achieve your goals.
Introducing Domain Power: The New Standard for Authority
Domain Power is our cutting-edge, 100-point logarithmic metric designed to reflect a site's organic traffic and keyword performance with unmatched accuracy. Research shows it's significantly better correlated with top Google rankings than traditional metrics like Domain Authority or Domain Rating. Now available in Site Explorer as your go-to authority benchmark!
Where did Domain Power come from?
We all know that acquiring the right backlinks can make the difference between getting lost in the endless digital crowd or shining in the spotlight of the SERPs.
But how do you know if a website is truly worth getting backlinks from? Metrics like Domain Authority (DA) and Domain Rating (DR) can be gamed, leaving you guessing about a domain's actual value.
During a casual conversation over beers in Turkey, Manick Bhan, the creator of Search Atlas, and Aleks Ivanowski, Founder of Parasite SEO, started chatting about the frustrating flaws in popular SEO metrics, and the conversation took an interesting turn:
What if we could measure a website’s power the way Google truly does? 🤔
That "aha" moment led to the creation of Domain Power.
Explore the full Domain Power Story and unlock its true strength here.
Product Functionality
How to get started
How to get started
Search Bar
Search Bar
The search bar, allows you to input a specific website to receive detailed metrics related to organic visibility and website authority. In addition, you can select a specific country to further customize the report and gain insights on a more localized level. This tool is designed to provide comprehensive data about backlinks, URL ratings, spam score, authority, organic and paid keywords, and much more. The search bar is your gateway to understanding your website's SEO performance in depth.
Step by Step:
Step by Step:
Copy the website URL from the page you intend to analyze
Input that detail onto the search bar
The system will automatically determine the type of URL, however, you can click on the drop-down to modify it according to your intention
By using the country drop down list you’ll be able to specify the website origin by simply typing in, or selecting from the available options
Click “Search” to generate a Site Explorer report
Pro Tip
Pro Tip
✨Pro tip:
To speed up your transition from other tools, use “Add Sites in Bulk,” to easily add your portfolio of domains into the Site Explorer
Site List
Site List
The Site List in the Site explorer dashboard provides a comprehensive overview of your saved projects' high-level metrics. This includes crucial data such as Domain Power, Backlinks, Organic Keywords, Organic Traffic, Paid Keywords, and Paid Traffic. This dashboard offers user-centric filtering options, allowing you to view projects sorted by the crawl date.
View Modes
View Modes
Site explorer provides the flexibility to modify your view for a more detailed analysis. Notably, the Site List also includes a historical view feature, which allows you to track and review the projects you and your team created in the past.
You can adjust the "Saved Projects" table to either a "Detailed" or "Table" view by selecting your preferred option from the "View Mode:" dropdown menu.
Detailed view mode
This will be the default view on your saved projects, it’ll bring the high level metrics for you to have a quick overview of the status
Table view mode
Search Option
Search Option
Use the search bar to quickly find the website you are interested in among your list of projects. Enter the website's name or keywords into the search bar, and the list will be filtered to display only the projects that match your query. This function saves time and makes navigating through large numbers of projects a breeze, providing a seamless and efficient user experience.
Overview
Overview
Description
Description
Once you initiate a search, you'll be directed to the "Overview" of the Site Explorer. In less than a minute, it will provide an array of data about the website, including:
Detailed analytics for domain and traffic
In-depth insights into backlinks
Distribution of positions across Search Engine Results Pages (SERPs) and within features
Listing of organic competitors
History of keyword positions
Ranking keywords and key metrics
Traffic categorized by keyword intent
Distribution by paid position
List of paid competitors
Google Ads information
Backlink data
Once the project loads, the first thing you’ll see is the thumbnail of the targeted page along with the title, country, and description.
You’ll be able to save it as a project to get weekly updates and keep this project on your radar.
Use the export option to get a PDF file with a snapshot of the full-page metrics
Use the “Recrawl” button to refresh the data from your project. A refresh will get you the most updated data (Note: a refresh costs 1 quota point from your monthly allowance)
Use the “Share” button to copy the Site Explorer URL to your clipboard. The tool will create a public URL that you can share with any stakeholder, including those without a Search Atlas subscription.
Modules
Modules
✨Dig deeper into a specific section of the modules by clicking on the blue buttons
Organic and Paid
Organic and Paid
✨ Toggle between Organic vs Paid options to modify the graphs and capture what’s most relevant for you
There are 4 tables/graphs in the Organic vs. Paid section of the report:
Country Distribution: Distribution of a domain's organic traffic and keywords listed by country. You’ll be able to scroll down to see the full list of countries contributing traffic to the site
Historical Metrics: Estimated organic and paid traffic to the analyzed domain over time.
SERP Features: The percentage of keywords for which an analyzed domain ranks in each SERP feature.
Org. Keyword Position History: this graph will allow you to determine movements over the positions across time (MOM) and to narrow down the search by filtering position clusters
💡 SERP Features
A SERP feature refers to any non-traditional organic result that appears on a Google Search Engine Results Page (SERP).
SERP Features results in Search Atlas you’ll be able to find:
Knowledge Panel
Featured Video
Featured Snippet
Image
Video Carousel
People Also Ask
FAQ
Local Pack
Top Stories
Sitelinks
Reviews </aside>
Organic Search
Organic Search
To the left of the report you’ll see:
Organic Position Distribution:
Keywords bringing users to the website via Google's top 100 organic search results are grouped depending on the domain’s ranking for them.
Keywords by Intent
The number and percentage of keywords (in the Google top 100) organized by search intent.
On your right you’ll see:
Organic Competitors
Competitive domains are displayed depending on competition level. Competition is determined by the number of keywords of each domain and the number of the domains’ common keywords. If the domains have a high number of common keywords they are ranking for in Google's top 20 organic search results, they could be considered competitors.
Branded vs. Non-Branded Traffic
A breakdown of traffic driven to an analyzed domain with branded and non-branded organic keywords.
Paid Research
Paid Research
Paid Position Distribution
Keywords bringing users to the website via Google's paid search results are grouped depending on the domain’s ranking for them.
Main Paid Competitors
Competitive domains are displayed depending on competition level, which is based on the number of keywords of each domain, and the number of the domains’ common keywords. If the domains have a high number of common keywords they are ranking for in Google's paid search results, they could be considered competitors.
Backlink Research
Backlink Research
The Backlink Research section provides insightful data about the site's backlinks over time. The first graph in this section specifically illustrates the number of backlinks that the domain has gained over specific time periods. This allows you to see the trend and pace at which the site is accruing backlinks, which is an important aspect of SEO performance.
Moreover, the "Backlinks" table presents crucial details about each backlink that the domain has. This includes the linking page from where the backlink originates, as well as the anchor text used for the link. Understanding this information can be very beneficial for formulating link building strategies, as it allows you to identify successful tactics and potential areas for improvement.
Keywords
Keywords
Under the Keyword section you’ll find historical data estimations of the keywords and positions the website has ranked for.
You’ll be able to toggle between Organic Keywords and Paid Keywords
Layout
Layout
The upper section will indicate the organic/paid traffic (Depending on the section you are in)
The graph displays organic/paid traffic data. Representing the number of organic/paid keywords and the volume of organic/paid traffic over a period of time. The graph also includes options to select different time frames for the data shown, which makes it friendly to understanding keyword rankings over time.
Beneath the graphs, you'll find a comprehensive table that provides all the necessary details to analyze and prioritize the domain’s current keywords. Use this table to identify potential opportunities, create keyword lists, or add keywords for rank tracking.
Within the tracked metrics you’ll be able to find:
Filtering Options
Filtering Options
Graphs
You’ll have several filtering options within the organic traffic results, you can adjust the time frames and filter keywords based on different criteria for a more tailored analysis of organic traffic data.
Keyword Table
In the Keyword table, you’ll have various filtering options for analyzing organic traffic data. These options allow you to adjust time frames and filter keywords based on different criteria.
Sort the table by using any of the filters provided: “Position,” “Traffic,” or “Search Volume.”
To reorder the keywords in the table, click on the column headers.
Adding Keywords to a list and/or your Rank Tracker
Adding Keywords to a list and/or your Rank Tracker
From the Keywords section in the Site Explorer, you’ll be able to start customizing your watchlist or keywords list. This allows you to personalize your research and track keywords that are most relevant to your goals.
Step by Step:
Identify the keyword you are interested in
Click on the plus (+) sign next to it
You’ll be able to define where you want to store the keywords. Click either “Keyword List” or “Rank tracker”
Use the dropdown list to select an existing list. Or, click “+ Create List” to create a new one.
To add multiple keywords at once, please check the following steps:
Check the boxes to the left of your desired keywords.
Click the “+ Add to” green button. Then, define where you want to store the keywords, either the Keywords lists or the Rank tracker
Select your list or project from the dropdown menu.
✨You can find the project/list of keywords by using the search bar
✨You can also create new keyword lists by clicking in "Create List"
Creating an Article
Creating an Article
If you want to create an article for a keyword, you can create SEO Content Assistant projects directly from the Keyword Table. Here’s a step-by-step of how to do so:
Find a keyword in the Keyword Table that you want to create content for
Click on the checkbox to the left of the keyword
Click on the “Create # Article” Button
Select the folder you want the article to be created in
The tool will open a new tab with the SEO Content Assistant project for you to start writing. Follow the recommendations in the right-hand sidebar to improve your reputation. And use the AI Writer to generate text for your article.
Topical Dominance
Topical Dominance
What is Topical Dominance?
Topical Dominance is a new feature within Site Explorer that quantitatively measures a domain's expertise and authority on a specific topic or set of related topics. It allows users to understand how well their domain is positioned within a given knowledge domain, providing insights into content strategies for SEO optimization.
Key Features
Key Features
Granular Analysis:
The tool offers three levels of topical analysis:
Specific Topic: The most granular level, focusing on individual aspects of a topic.
Broad Topic: A middle tier of broader topical categories.
Knowledge Domain: The high-level topic that encapsulates a group of related subjects.
Topical Dominance Calculation:
Topical Dominance calculates how much authority your domain holds within a specific topic compared to your competitors. This score is determined by evaluating the use of relevant keywords, the site's content focus, and the topical coverage compared to other sites in the same domain.
Competitor Benchmarking:
Users can compare their topical dominance against competitors by analyzing their content strategies and identifying content gaps. This competitive insight helps refine content creation efforts to outperform rivals.Topical Gap Analysis:
The tool identifies keyword and topic gaps between your domain and competitors, suggesting areas for new content creation. By targeting these gaps, you can increase your topical authority and improve rankings for specific keywords.Content Velocity and Depth:
Topical Dominance emphasizes the need for consistent content publishing (velocity), comprehensive coverage of a topic (vastness), and deep, factual content (depth) to establish dominance in a given domain.
Semantic Distance and Site Radius:
Semantic Distance: The closeness of topics relative to each other. A lower semantic distance is preferred for higher topical dominance.
Site Radius: Measures how far a site stretches into different topics. A narrower radius (focused content) is ideal for building topical authority.
How to Use Topical Dominance in Site Explorer
How to Use Topical Dominance in Site Explorer
Entering Competitor Domains:
Enter the domain(s) of your competitors into the Site Explorer tool to analyze their topical dominance. You can compare your domain’s topical authority with competitors within the same industry or niche.Analyzing Topical Scores:
Review the scores for specific, broad, and knowledge domain levels. These scores will indicate where you stand relative to your competitors.Identifying Content Opportunities:
Using the "Topic Gap", pinpoint the gaps in your content compared to competitors. Focus on creating content that fills these gaps and helps you capture topical authority for the keywords you want to rank for.Adjusting Content Strategy:
Based on the insights, adjust your content strategy to ensure a narrow and focused approach on key topics, avoiding unnecessary topical dilution. Expand your coverage gradually, maintaining high content quality and depth.Tracking Progress Over Time:
Use the tool to monitor your topical dominance relative to competitors over time, tracking improvements and identifying new opportunities for growth.
Best Practices for Achieving Topical Dominance
Best Practices for Achieving Topical Dominance
Focus on Specific Topics First:
Start with one well-defined topic and create comprehensive content around it. Avoid spreading yourself too thin by covering too many unrelated topics.Optimize Content Depth:
Ensure that the content you create is detailed and factually accurate. Providing unique insights and information will help increase the semantic relevance of your content.Consistency is Key:
Regularly publish new content to maintain a consistent velocity. Avoid large gaps in publishing, as this can negatively affect your topical dominance.Competitor Content Analysis:
Use the tool to analyze top competitors and identify successful content strategies. Focus on areas where you can outperform them by creating more detailed or broader content on specific topics.Refine Your Content Over Time:
As you continue publishing, refine your content based on the performance metrics provided by the tool. Ensure you’re staying competitive and relevant within your targeted topics.
Troubleshooting and Tips
Troubleshooting and Tips
Unable to Add Keywords:
The topical dominance report uses a predefined set of keywords based on the analysis of domains. While you can’t directly add new keywords, the system will ensure that relevant keywords associated with your target topics are included in the analysis.Analyzing Niche Markets:
If you're focusing on niche markets, the tool may provide less data if competitors in that space have not optimized for the relevant topics. In such cases, broaden your competitor set to include a wider range of related domains.Topical Authority in Competitive Niches:
In highly competitive industries, achieving topical dominance may require an aggressive content strategy that spans both broad and specific topics. Be prepared to invest in a long-term content plan that increases your authority over time.
Pages
Pages
Under the Pages section you’ll be able to get an overview of the most important pages on the analyzed domain from both a traffic and keywords perspective.
You’ll see the list of pages on the analyzed domain sorted by traffic as follows:
You can view the data related to either Organic Pages or Paid pages. Switch between datasets by clicking on the corresponding tabs.
In the Pages table, look for the column labeled “Keywords.” Hover over the colored bar to see a breakdown of keyword distribution by search intent.
To analyze a page’s backlinks, click the blue text, “Show,” in the “Backlinks” column. A side drawer will populate that lists all of the backlinks pointing to the page, plus additional data such as the status (lost-active) and link attribute (“dofollow” or “nofollow”). This section is ideal for researching backlinks at the page-level.
Filtering Options
Filtering Options
The Pages section view offers additional filtering options to ensure a smoother experience, you’ll be able to filter by:
Within the backlinks side drawer, you’ll be able to see different filtering/search options to narrow down your search and make your research easier. Those options include:
Type of backlink (Follow, Nofollow, Sponsored, UGC)
Status (Active, New, Lost)
Page title or URL (inclusive)
Link placement (Footer, header,,etc.)
Referring page platforms
Referring page language
Target URL
More filters
Ref. Domains
Anchors
Type
IP
Google Ads
Google Ads
The Google Ads section will include a repository of past search ads the website has run. You’ll be able to filter ads by date and take a look at the analyzed domain’s paid search ad history.
Under the Ads copies you’ll see active ads
By using Ads History, you’ll find the list of ads by keyword and the number used across time, which you can correlate with the coverage, MSV (from previous month), CPC, and Traffic.
Position Changes
Position Changes
Position changes will allow you to track, follow, and identify trends on the rankings positions the analyzed domain has occupied over the last 2 years. This feature is ideal to identify wins and losses as well as new and lost keywords.
Over the top you’ll be able to toggle between organic and paid positions, this will allow you to narrow down your analysis.
On the upper section you’ll find the high-level metrics of the selected page including:
All position changes
New keywords
Improved
Declined
Lost
The main graph includes a representation of the movements your positions have had over time. This makes it easy to visually identify the overall positioning trends.
By hovering over the graph bars you’ll see the summary of the ranking positions the page had over that timeframe.
Below this graph you’ll find the keyword table
Filtering Options
Filtering Options
From the graph section, you can filter by position status and select different timeframes to review the results
Beneath you’ll find additional filtering options to narrow down your search and follow up on the most relevant keywords.
Export
Export
You can utilize the export option on the right corner to extract keyword metrics for further analysis. The export feature supports both CSV and XLS file formats. This allows you to conveniently download and work with the data in your preferred spreadsheet software.
Furthermore, you have the option to select the number of rows to export, providing flexibility in managing the size of your dataset.
FAQs
General Questions
General Questions
How does Site Explorer work?
Site Explorer is powered by a vast keyword repository, dynamically sourced from various high-quality data streams. Its advanced infrastructure continuously interacts with Google's systems, performing daily updates to ensure real-time precision across all site metrics and performance analytics.
Why does the information from Site Explorer differ from the information from other providers and GSC?
The difference lies in the data sources and calculation methods. Site Explorer aggregates data from multiple sources and applies its own calculations to generate the results, while Google Search Console (GSC) performance data is based solely on information provided by Google, with no external data or additional calculations involved.
What types of data can I analyze with Site Explorer?
Site Explorer provides insights on domain power, backlinks, organic and paid keywords, traffic metrics, competitor analysis, search rankings, and more. It also includes detailed keyword reports, backlink profiles, and position tracking over time.
How is Domain Power calculated?
Domain Power is a metric based on a 100-point logarithmic scale, reflecting a site's organic traffic and keyword performance relative to others in our database.
Based on our research, it is significantly more positively correlated with sites that rank well on Google than other metrics such as Domain Authority, Domain Rating, and Site AuthorityWhy does Site Explorer doesn’t show any Paid Search information if I’m certain I am running ads?
This might be due to geofencing in your campaigns. If your ads are targeted to specific locales, they may not appear in our data, as we primarily crawl national SERPs rather than every city or region in the U.S. or globally.How does the quota consumption work in Site Explorer?
Site Explorer quotas are used in two specific cases:
Each time you perform a new search for a site.
Each time you recrawl an existing site.
When adding sites in bulk, one quota will be used for each individual site in the batch.
Do I get updates regarding my site's performance?
Answer: Yes, by saving a site to a project you will receive weekly updates on keyboard performance and new backlinks.
Can I analyze competitor websites with Site Explorer?
Yes, Site Explorer allows you to analyze competitor websites to understand their SEO strategies, keyword rankings, backlink profiles, and paid advertising efforts. This data helps you identify opportunities to outperform them in search rankings.
Does Site Explorer track organic and paid traffic separately?
Yes, Site Explorer distinguishes between organic and paid traffic, providing detailed insights into both. You can see traffic by keyword, country, and even track changes in performance over time through dynamic charts.
Does running a Site Explorer report add them as a saved project?
Answer: No, it doesn’t. That only happens once you click ‘Save’ or “Add to Project”
How to save as a Project?
Go to History -> In the 3 dots menu -> Click on “Save”
Or Open your crawled site -> click on “Add to Project”
If I type in the entire URL and select Domain, does it mean it is not going to crawl subdomains?
When selecting Domain, it will crawl everything, from the main page to all subdomains and URLs. When selecting Subdomain, it will only crawl the subdomain of the URL you input. Target page will only crawl the URL you input and Sub Folder will crawl the specific subfolder (path) that you request.
Can I open Site Explorer with the Chrome Extension?
Yes, any google result can be opened in Site Explorer by clicking on the metrics or “Open Domain in Site Explorer” button.
Which countries can I select for the crawl?
You are able to crawl by worldwide or we have the following available databases for Site Explorer: Argentina, Australia, Belgium, Brazil, Canada, Denmark, Germany, Finland, France, Hong Kong, Hungary, Ireland, Israel, India, Italy, Japan, Mexico, Netherland, Norway, Poland, Romania, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, United States, United Kingdom.
Topical Dominance Questions
Topical Dominance Questions
1. What is Topical Dominance?
Topical Dominance is a feature in Site Explorer that quantifies a domain’s expertise and authority on a specific topic or set of related topics. It helps determine how well your domain is positioned within its knowledge domain compared to competitors, influencing its ability to rank on Google.
2. Why is Topical Dominance important for SEO?
Topical Dominance helps search engines like Google evaluate the quality and relevance of content based on the depth and breadth of topics covered. A domain with strong topical dominance is more likely to rank well for specific topics, even if it has fewer backlinks than competitors.
3. How does Topical Dominance work?
The tool analyzes a domain’s content based on keywords, topical relevance, and coverage. It evaluates the domain’s authority by comparing it to competitors within the same knowledge domain. The higher your topical dominance, the more likely you are to rank higher for relevant search queries.
4. What are the three levels of analysis in Topical Dominance?
Topical Dominance provides three levels of analysis:
Specific Topic: The most granular level of topical authority, focusing on individual aspects of a topic.
Broad Topic: A broader set of related topics that contribute to a larger knowledge domain.
Knowledge Domain: The high-level category that encompasses a group of related topics, giving an overview of your domain’s authority.
5. How do I use Topical Dominance in Site Explorer?
To use Topical Dominance, enter the domain you want to analyze into Site Explorer. Go to "Topical Dominance" tab and you’ll be able to view detailed scores across three levels (Specific Topic, Broad Topic, and Knowledge Domain) and compare your performance to competitors. You can identify content gaps and adjust your strategy accordingly.
6. What is a ‘Topical Gap’ and how can I use it?
A Topical Gap refers to the areas where your content is lacking compared to competitors. The tool identifies keywords and topics that competitors are covering successfully but that you may not be targeting. You can use this information to create new content and improve your topical dominance.
7. What does ‘semantic distance’ mean, and why is it important?
Semantic distance refers to how related or unrelated a topic is to your domain’s focus. Lower semantic distance is preferred as it means your content is closely aligned with the topics you want to dominate. Keeping semantic distance low helps in achieving higher topical relevance and better rankings.
8. What is Site Radius, and how does it affect Topical Dominance?
Site Radius measures the range of topics covered by your domain. A narrow site radius means your content is highly focused on a specific topic, which is favorable for achieving topical dominance. A broad site radius can lead to topical dilution, reducing the effectiveness of your content strategy.
9. Can I analyze multiple competitors at once?
Yes, you can analyze multiple competitors by entering their domains. The tool will compare your domain's topical dominance with each competitor's performance and provide insights into where you can improve.
10. How can I increase my Topical Dominance?
To increase your Topical Dominance, focus on three key strategies:
Content Velocity: Regularly publish high-quality content to maintain a consistent publishing schedule.
Content Vastness: Broaden your coverage of related topics to ensure you address a wide range of relevant subjects.
Content Depth: Dive deep into your topics, offering comprehensive, factual, and detailed content that surpasses competitors’ coverage.
11. Can I modify the keywords included in the Topical Dominance analysis?
You cannot directly modify the keyword set in the analysis. The tool uses a predefined set of keywords based on domain relevance. However, if you want to analyze specific keywords, ensure that the domain you're comparing with ranks for those keywords, and the tool will include them in the report.
12. How does Topical Dominance compare to traditional keyword gap analysis?
Unlike traditional keyword gap analysis, which focuses solely on keyword overlap, Topical Dominance looks at the broader picture of topic coverage and authority. It considers factors such as content depth, breadth, and semantic relevance, providing a more comprehensive strategy for improving rankings.
13. How can I interpret the Topical Dominance scores?
The Topical Dominance score shows your domain’s position relative to competitors. Higher scores indicate stronger topical authority. By examining the scores for specific topics, broad topics, and knowledge domains, you can pinpoint areas for improvement and take targeted actions to enhance your SEO strategy.
14. Is Topical Dominance suitable for both local and national SEO strategies?
Yes, Topical Dominance can be applied to both local and national SEO strategies. For local SEO, you can analyze competitors' authority in specific geographic areas. For national SEO, the tool will help you identify competitors' strengths in broader, high-volume topics.
15. What makes Topical Dominance different from other SEO tools?
Topical Dominance provides a unique, in-depth analysis of your domain’s authority based on topical focus rather than just backlinks or keyword rankings. It offers more actionable insights into how to build content that will outperform competitors in the long term by improving your topical coverage.
Glossary
Glossary |
|
Domain Power | Domain Power is a metric based on a 100-point logarithmic scale, reflecting a site's organic traffic and keyword performance relative to others in our database. |
Rating | The strength of your target's backlink profile compared to the other websites in our database on a 100-point logarithmic scale. |
URL Rating | URL Rating (UR) is an SEO metric developed that represents the strength of the page’s backlink profile. |
Backlinks | The total number of links from other websites pointing to your target. |
Trust flow | Trust flow (TF) measures a website's perceived trustworthiness based on its backlinks on a scale from 0 to 100. Higher is better. |
Authority | Authority Score is our proprietary metric measuring the domain’s reputability. It accounts for the number and quality of its backlinks, organic search traffic, and overall authenticity of its profile. |
Ref Domains | The total number of referring domains that have at least one link pointing to an analyzed domain/URL. Only referring domains we have seen in the last few months are considered. |
Citation Flow | Citation flow (CF) expresses a score from 0 to 100, and aims to depict how authoritative a website might be according to how many sites are linking to it. Higher is better. |
Spam Score | Spam score indicates how spammy a website may be perceived by Google on a scale from 0 to 100. Lower is better. |
Organic keywords | The total number of keywords that your target ranks for in the top 100 organic search results. |
Paid keywords | The total number of keywords that your target ranks for in paid search results. |
Paid traffic | The estimated number of monthly visits that your target gets from paid search. |
Country Distribution | The estimated number of monthly visits that your target gets from paid search. |
Historical Metrics | This graph shows changes in the amount of estimated organic and paid metrics driven to the analyzed domain over time. |
SERP Features | This graph shows changes in estimated organic and paid metrics driven to the analyzed domain over time. |
Org. Keyword Position History | This graph shows changes in the number of organic keywords an analyzed domain has positions for. |
Organic Position Distribution | Keywords bringing users to the website via Google's top 100 organic search results are grouped depending on the domain’s ranking for them. |
Organic Competitors | Competitive domains are displayed depending on competition level, which is based on the number of keywords of each domain, and the number of the domains’ common keywords. If the domains have a high number of common keywords they are ranking for in Google's top 20 organic search results, they could be considered competitors. |
Keywords by Intent | The percentage of each intent type of keyword in the Google top 100. |
Branded vs Non-branded Traffic | A breakdown of traffic driven to an analyzed domain with branded and non-branded organic keywords. |
PPC Position Distribution | Keywords bringing users to the website via Google's paid search results are grouped depending on the domain’s ranking for them. |
Paid Competitors | Competitive domains are displayed depending on competition level, which is based on the number of keywords of each domain, and the number of the domains’ common keywords. If the domains have a high number of common keywords they are ranking for in Google's paid search results, they could be considered competitors. |
Backlink Types | The distribution of text, frame, form, and image links coming to an analyzed domain. |
Backlink Attributes | The distribution of follow and nofollow links coming to an analyzed domain. Follow links pass on link juice and boost PageRank of the linked-to sites. Nofollow links do not pass link juice. |
Backlinks | The top 5 links with the highest page score coming to an analyzed domain. |
Top Anchors | 5 most popular anchor texts used in backlinks coming to an analyzed domain. The popularity of each text is determined by the number of backlinks using it. |
Referring domains | The top 5 domains leading to an analyzed domain. The list is based on the number of backlinks referring domains send to an analyzed domain. |
Indexed Pages | The top 5 pages of the analyzed domain that attracted the most backlinks. |
Competitors | Competitive domains are displayed depending on competition level, which is based on the number of keywords of each domain, and the number of the domains’ common keywords. If the domains have a high number of common keywords they are ranking for in Google’s top 20 paid search results, they could be considered competitors. |
Keywords | The total number of keywords that your target ranks for in paid search results. |
Traffic | The estimated number of monthly visits that your target gets from paid search. |
Traffic cost | The estimated average monthly cost to rank for organic keywords in Google Ads. |
Competition Level | This metric is calculated based on the number of keywords of each competitor and the number of common keywords of both competitors. If websites have a large number of common keywords, they can be considered competitors. |
Common Keywords | The number of common keywords an analyzed domain and a given competitor are ranking for in Google's top 20 organic search results. |
SE Keywords | The number of keywords bringing users to a given domain via Google's top 100 organic search results. |
Traffic | The amount of organic traffic of the analyzed domain per country. |