This article walks you through diagnosing and fixing missing schema markup issues. If schema was created in OTTO (or another schema generator) but isn’t appearing on your live website, follow these steps to resolve caching conflicts, deployment errors, or plugin interference that may be preventing your schema from displaying.
🧩 Step 1: Confirm Schema Generation
🧩 Step 1: Confirm Schema Generation
Check Schema in OTTO or Other Schema Generators:
Verify your schema is correctly generated in OTTO or any other schema deployment tool.
Copy the generated schema and compare it with your live site’s code to confirm that it’s fully implemented.
🔍 Step 2: Check the Live Site Source Code
🔍 Step 2: Check the Live Site Source Code
View Page Source:
Visit your website.
Right-click the page and select “View Page Source.”
Search for key schema properties like:
"type": "Organization""address": "PostalAddress""context": "https://schema.org"
👉 If schema is missing from the page source, continue with the following steps.
🧠 Step 3: Validate Schema with External Tools
🧠 Step 3: Validate Schema with External Tools
Use Schema Markup Validator:
Visit Schema Markup Validator and enter your site URL to check if schema is recognized.
Alternative:
Use Google’s Rich Results Test to confirm your schema meets Google’s structured data requirements.
⚙️ Step 4: Clear Website Cache
⚙️ Step 4: Clear Website Cache
Website caching may serve outdated versions of your site that don’t include recent updates like schema markup.
If Using a Caching Plugin (e.g., W3 Total Cache, WP Super Cache)
If Using a Caching Plugin (e.g., W3 Total Cache, WP Super Cache)
Log in to your WordPress dashboard.
Go to Plugins and open the settings of your caching plugin.
Select Clear Cache or Purge All Cache.
Refresh the page and recheck if the schema appears in the page source.
If Server-Side Caching Is Enabled
If Server-Side Caching Is Enabled
Log in to your hosting control panel (e.g., GoDaddy, SiteGround, Bluehost).
Locate Cache or Performance settings.
Clear the server-side cache.
Refresh the website and check for schema visibility.
🌍 Step 5: Purge CDN Cache (if applicable)
🌍 Step 5: Purge CDN Cache (if applicable)
CDNs store cached versions of your site globally, which can delay updates from appearing.
If Using Cloudflare or Another CDN:
If Using Cloudflare or Another CDN:
Log in to your CDN dashboard (e.g., Cloudflare).
Select your domain and navigate to the Caching section.
Click Purge Everything to clear all cached data.
Revalidate schema using tools from Step 3.
🧱 Step 6: Check for Plugin Conflicts
🧱 Step 6: Check for Plugin Conflicts
Deactivate Potential Conflicting Plugins:
Temporarily disable SEO plugins (e.g., Rank Math, Yoast) that may interfere with schema deployment.
Refresh your page and recheck the source code.
If schema appears after disabling a plugin, identify and reconfigure the plugin causing the conflict.
🔎 Step 7: Confirm Deployment in Google Search Console
🔎 Step 7: Confirm Deployment in Google Search Console
Use Google Search Console:
Check for indexing or crawl issues that might prevent schema detection.
Navigate to:
Coverage — to ensure all pages are indexed.
Enhancements — to confirm that Google is detecting schema correctly.
✅ Summary
By following these steps, you can resolve most schema markup visibility issues. This guide covers common causes such as:
Caching conflicts
CDN caching
Plugin interference
Systematically working through each area ensures your schema markup is properly deployed and recognized by search engines, helping your site achieve rich results in SERPs.