SEO reporting software is indispensable for keeping campaigns organized and effective. The right tool should allow you to generate clear, concise, and visually engaging reports — while also supporting growth, tracking KPIs in real-time, and automating analytics.
This guide covers what to look for in SEO reporting software, what reports to provide clients, and how leading tools compare.
📊 The Importance of SEO Reporting for Agencies & Freelancers
📊 The Importance of SEO Reporting for Agencies & Freelancers
Search engine optimization can be hard to explain to non-SEOs. Clear reports help you:
Provide reasoning behind your SEO strategy
Demonstrate short- and long-term results
Justify rate increases or renewals
Present the monetary value of your SEO-generated traffic
Keep clients informed and confident in your expertise
🕒 When to Present SEO Reports & What KPIs to Include
🕒 When to Present SEO Reports & What KPIs to Include
Pitch to Potential Clients with Preliminary Reports
Pitch to Potential Clients with Preliminary Reports
Use data-driven reports to win new clients without excessive research. Include:
Domain rating
Competitors’ domain ratings
Page speed (desktop & mobile)
5 potential target keywords
SEO Case Study Reports
SEO Case Study Reports
Create and share visual case studies showing past campaign results. These can double as year-end reports that highlight measurable growth and tell your client success stories.
On-Boarding SEO Reports
On-Boarding SEO Reports
Establish a baseline for new clients to measure growth over time. Include:
Domain authority
Keyword positions and rankings
Traffic sources by country
Organic traffic and EVOT (Estimated Value of Traffic)
Referring backlinks and indexing speed
Technical SEO score, site issues, backlink profile
Active Campaign Reports
Active Campaign Reports
Provide ongoing updates monthly, quarterly, or annually. Use automation to save time.
Recommended metrics:
Keyword position history
Change in organic traffic and impressions
Growth in total ranking keywords
Overall rank change
Top-performing keywords and pages
Organic traffic value
Technical report data:
Backlinks and broken links
Indexing and page speed
Content scores
Inaccessible/orphaned pages
💡 Tip: Use GSC Insights to export real-time data and reports in PNG or CSV formats for easy sharing.
As-Needed Reports
As-Needed Reports
Generate focused reports during sudden SEO shifts — like algorithm updates or industry changes — to communicate strategy adjustments.
Contract Renewals & End-of-Campaign Recaps
Contract Renewals & End-of-Campaign Recaps
Show campaign ROI and value delivered. Highlight:
Total traffic value generated
Organic traffic growth
Ranking improvements
Conversions and CTR increases
Include a summary of strategy, results, and recommendations for future campaigns.
🧩 How to Produce SEO Reports (Including PDFs)
🧩 How to Produce SEO Reports (Including PDFs)
Step 1: Create SEO Reports with GSC Insights
Navigate to GSC Insights.
Click Export to PNG.
Insert the image into a Word Doc, Google Doc, or PowerPoint.
Step 2: Create PDF Reports
Export your dashboard to PNG.
Open Google Docs → New Blank Document.
Go to Insert > Image > Upload from Computer.
Crop as needed and go to File > Download > PDF Document (.pdf).
Step 3: Convert CSV Reports to PDF
Click Export to CSV.
Upload to Google Drive → open with Google Sheets.
Select File > Download > PDF Document (.pdf).
⚙️ What to Look for in SEO Reporting Software
⚙️ What to Look for in SEO Reporting Software
Accurate Data – Choose tools that pull from trusted sources like Google Search Console.
Real-Time Insights – Ensure up-to-date metrics for responsive decisions.
Comprehensive Site Crawls – Vital for indexing and technical SEO data.
Clear Visualizations – Reports should be graphically engaging and easy to interpret.
Fresh Performance Insights – Tools like GSC Insights provide page groupings and comparative metrics.
Local SEO Capabilities – Support for geo-specific keyword tracking and SERPs.
Flexible Formatting Options – Support for PDF, CSV, and PNG exports.
Multiple Client Profiles – Manage all client campaigns from a single dashboard.
🧱 White Label SEO Reporting
🧱 White Label SEO Reporting
White-label reporting automates the process and allows you to share branded, scalable reports in PDF format. Ideal for agencies serving multiple clients with varied reporting needs.
📈 Comparing Top SEO Tools for Reporting
📈 Comparing Top SEO Tools for Reporting
1. Our Dashboard
1. Our Dashboard
All-in-one SEO suite with tools for auditing, keyword research, backlink tracking, and reporting.
Reporting: CSV and PNG exports
Features: Site Events tracker, schema creator, local SEO, and social tools (coming soon)
2. SEMrush
2. SEMrush
Comprehensive toolset for technical and content SEO.
Reporting: PDF, XLSX, CSV exports
Note: Full access comes at a premium price.
3. Ahrefs
3. Ahrefs
Powerful for link analysis and keyword tracking.
Reporting: CSV exports (quick, full, or custom reports)
Note: No free trial and fewer integrated tools.
4. Moz Pro
4. Moz Pro
Clean, user-friendly dashboard with core SEO metrics.
Reporting: Custom, automated, branded reports (PDFs, CSVs)
Note: Limited SEO content and local tools.
✅ SEO Reporting Software for Clients Makes a Difference
Your time is valuable — let the right reporting tool tell your story. Look for automation, visual clarity, and data flexibility to impress clients and streamline your workflow.