Maximize your visibility and performance in Google Search, GBP, and across the web by completing and maintaining your Knowledge Graph, configuring top pages and keywords, and enabling AI-powered SEO automation with OTTO.
1. 🧠 Complete Your Knowledge Graph for Maximum Impact
1. 🧠 Complete Your Knowledge Graph for Maximum Impact
The Knowledge Graph ensures your business data is used consistently across Google Business Profile, Search Console, and all Search Atlas automation.
✅ Business Information
Name, Description, and Language — match what’s listed on your website and Google Business Profile for schema alignment.
Optional fields, such as VAT ID, Tax ID, or ISO, should be left blank if not applicable.
🖼️ Logo Dimensions for Press Releases (New!)
To ensure your company logo renders correctly in press releases:
Minimum:
300 × 100 pxRecommended:
600 × 200 pxor800 × 300 pxAspect Ratio: Use landscape (horizontal) logos instead of square
Formats:
PNG— preferred (transparent background, crisp display)JPEG— acceptable only if contrast is strong (avoid white-on-white)
Example: A white-background logo from a client appeared invisible until manually corrected. Use PNG with transparency to avoid this.
2. 📈 Configure Your Top Pages and Keywords
2. 📈 Configure Your Top Pages and Keywords
Top Pages Auto-Pull
SearchAtlas imports data from Google Search Console to help identify your highest-traffic pages.
Manual Setup
For newer or underperforming sites:
Select your top 10 pages
Assign three keywords per page aligned with your SEO strategy
Note: If keyword editing is temporarily unavailable due to a UI bug, separate each keyword with commas.
3. 📣 Add Social Media Profiles
3. 📣 Add Social Media Profiles
These are used for:
Local SEO context
Link-building mentions
Brand identity across AI outputs
Add relevant profiles only: GBP, Facebook, Instagram, X (Twitter), LinkedIn, YouTube, etc.
4. ✍️ Set Up Authorship & Upload Media
4. ✍️ Set Up Authorship & Upload Media
Author Identity
Used in:
Blog posts
Press releases
Local citations
Media Uploads
Upload up to 10 branded images
Add company logo
Link public-facing YouTube videos
5. 🚦 Meet Requirements to Enable OTTO
5. 🚦 Meet Requirements to Enable OTTO
Before enabling OTTO:
Complete your Knowledge Graph (aim for 50%+ completion)
Connect Google Search Console
For local businesses, also connect to Google Business Profile
6. 🧩 Optimize Pages Using OTTO
6. 🧩 Optimize Pages Using OTTO
Automated SEO Fixes
OTTO improves:
Title tags
Meta descriptions
Alt text
Headers
Choose to:
Accept suggestions
Edit them manually
Use Bulk Actions for larger-scale updates
7. 🤖 Refine AI Settings for Better Content Output
7. 🤖 Refine AI Settings for Better Content Output
Search Atlas’s SEO Content Assistant uses your inputs to generate relevant, on-brand content.
Configuration Checklist:
Business background and services
Tone of voice
Audience targeting
Terms to include/exclude
Internal link anchors
🎯 This ensures every blog, press release, or local article matches your SEO goals and brand identity.
By completing your Knowledge Graph setup and optimizing key sections, such as top-performing pages, AI configurations, and on-page SEO elements, you're providing Search Atlas and OTTO with the strategic foundation they need to operate at full capacity. This not only improves your site’s technical health and visibility across Google services but also unlocks advanced features, such as automated audits, real-time recommendations, and AI-powered content generation.
Keep your business data consistent, your media assets high-quality, and your keyword targeting precise — and you’ll position your brand for long-term organic success.