At SearchAtlas, refining your business information through the Knowledge Graph is essential for maximizing your SEO efforts. Below is a guide on how to complete key sections within SearchAtlas to ensure you're leveraging the full power of the platform.
1. Filling Out Your Knowledge Graph
The Knowledge Graph within SearchAtlas allows you to input and refine your business information. This is critical for ensuring your business is represented accurately across Google Business Profile, Google Search Console, and your website. Follow these guidelines:
Business Information: Input your business name, description, and language. It's important to ensure that this information matches what is available on your website and your Google Business Profile. Consistency is key, as this data will be used for schema markup, press releases, and other SEO efforts.
Additional Information (Optional): Fields like VAT ID, Tax ID, or ISO number are optional, but you can leave them blank if they don’t apply to your business.
Attention to Detail: The accuracy of this data is critical. Any discrepancies could affect how your business is perceived across the web.
2. Selecting Top Pages and Keywords
SearchAtlas uses data from Google Search Console to identify your site's top-performing pages. Here’s how to make the most of this feature:
Top Pages Selection: Based on Google Search Console data, SearchAtlas will pull in pages and rank them by clicks or impressions. You’ll then refine the top three keywords for each of these pages.
Manual Keyword Input: For newer websites or sites with poor SEO performance, you may need to manually select your top pages and the keywords you aim to rank for. We recommend identifying your ten most important pages and assigning three keywords per page. Ensure these keywords align with your SEO goals and content strategy.
Bug Workaround: Currently, there is an issue preventing direct keyword edits. To overcome this, manually add your top pages and their keywords by separating them with commas.
3. Using Social Media for SEO
In the Knowledge Graph, you can also link your business’s social media profiles (Google Business Profile, Facebook, Twitter, Instagram, YouTube, etc.). This information will help SearchAtlas embed these profiles in your content and off-site link-building efforts.
Socials Section: Add only the social profiles that are relevant to your business. These links are crucial for providing more context and authority to your brand.
4. Authorship and Media
The Authorship section allows you to assign an author to the content you create on SearchAtlas. This information will be used for blog posts, press releases, and local citations.
Media and Logos: You can upload your company’s logo and up to ten images of your team or services to better showcase your brand. If you have YouTube videos, add the links here.
5. Getting the Most Out of OTTO
Once your Knowledge Graph is completed, you can begin using OTTO, but ensure these prerequisites are met:
Completion of Knowledge Graph: If your Knowledge Graph is less than 50% complete, avoid using OTTO until it’s fully refined. Additionally, connect your Google Search Console for optimal results.
Business Profiles: Local businesses should connect their Google Business Profile before using OTTO, although this step is optional for non-local businesses.
6. On-Page Optimization with OTTO
OTTO assists with key on-page SEO elements, including title tags, meta descriptions, and alt text. Here’s how to get the most out of these features:
Title Tags and Meta Descriptions: SearchAtlas scans your site, suggesting optimized title tags and meta descriptions. You can accept the suggestions, generate new ones, or edit them manually. These elements play a crucial role in improving your search engine rankings.
Alt Text and Headers: Similarly, OTTO suggests alt text and headers for your pages. You can either review and deploy these changes or manually adjust them.
Bulk Actions: If you have multiple pages that need updating, use the Bulk Actions feature to make site-wide changes quickly. However, we recommend reviewing each suggestion carefully to ensure it aligns with your goals.
7. Refining Your AI Settings for Better Content
To create effective content with the SEO Content Assistant, make sure you configure your AI settings. Providing the AI with context about your brand ensures that content generated is aligned with your business’s identity and tone.
AI Configuration: Fill in essential information such as your company’s background, services, target audience, and exclusionary terms. This helps the AI generate more relevant content, improving your overall content strategy.
Internal Linking: Configure internal links in the AI settings to further enhance your SEO performance by guiding users and search engines to important pages on your site.
By following these guidelines and using the SearchAtlas platform effectively, you can ensure your business is fully optimized for search engine visibility, driving more traffic and conversions.