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OTTO 30 Day SOP
Updated over 3 months ago

Preparing for Battle - (Day 0)

  1. Create a new Project in OTTO, install the pixel, build a Knowledge graph, connect GSC and GBP

    • Accurate Business Information

    • Need to have the Top Pages section filled in (either through GSC connection or manually add the money pages & keywords)

    • Social & Directory links

    • Author (used for PR and Citations)

    • Logo + 3 photos and any YouTube videos

  2. Create a Content Folder in the Content Genius

    • Be very intentional with all the fields and provide as much context as possible

    • Use this folder for all blog posts and landing page copy

  3. Create local heatmap reports, KW rank tracker, and complete the Report Builder setup

    • Extremely important to set up before deploying any changes to ensure clean performance tracking

  4. Install WordPress or Shopify plugin

    • White label it if needed

Settings Crawler

  • Crawl Budget - Max

  • Crawl Frequency - Bi-weekly or Monthly

  • Speed - 10 pages per second

  • User Agent - SearchAtlas or GoogleBot Mobile

AI Writing

  • Anthropic (Claude)

  • Language - English (US)

Phase 1 - Technical Fundamentals (Day 1-7)

  1. Optimize Title tags, meta descriptions, and missing H1 tags for money pages

    • If the site is large focus the above tasks on money pages only (services, locations, solutions) and circle back to blogs/resources toward EOM

    • Pay extra close attention to metadata for any money pages

  2. Organization Schema

    • Make sure the Knowledge graph is properly set

  3. Audit/Optimize GBP

    • Deploy & Lock

  4. Create a GBP Post schedule

    • 4 posts minimum and drip them out

  5. Create a GBP Q&A schedule

    • 4 posts minimum and drip them out

  6. Bulk AI respond to any unanswered reviews

  7. Internal links

    • Add new Target or Source pages as needed

  8. Deploy all Alt Image Text

    • Quick scan/No review needed

  9. Issues with links

    • Review suggestions for fringe cases (i.e. paginated blogs)

  10. Canonical tags

    • Review suggestions for fringe cases (i.e. product pages on Shopify)

Phase 2 - Content Enhancement (Day 8-15)

  1. Missing keywords

    • Review keywords/entities before deploying

  2. Topical Map creation

    • Base the topic on the primary service the business provides (i.e. roofing contractor)

  3. 1 blog post per week

    • Only if the WP plugin is installed, if not, download the HTML or Google Doc

  4. Additional Scehma Modules

    • Semantic Analysis and Knowledge Graph

    • Knowledge-Based Trust and Factual Enhancement

      • Review keywords/entities before deploying

  5. Missing Headings

    • Review suggestions for missing headings and deploy as needed across all core landing pages

  6. Finish any on-page work

    • OG/Twitter meta

    • Missing headings

    • Meta keywords

    • Open Graph

    • Twitter Cards

    • Miscellaneous (rare)

  7. Submit all pages for Dynamic Indexing

    • Start with the money pages first

Phase 3 - Efficient Authority Building (Day 16-30)

  1. Submit the first

    • Press Release (min 1 channel)

      • 20-100 links

    • Round of cloud stacks

      • 13 high DA links

    • Local Citations (min 1 channel)

      • 50-120 depending on how many networks selected

  2. Bulk AI respond to any unanswered reviews

Ongoing

  • Monitor the performance of money pages following the deployment and adjust metadata if needed

    • Report Builder + GSC Performance Tool

  • Create a calendar of GBP posts and Q&A for the next 3 months

    • 1 GBP Post & 1 Q&A per week minimum

  • Set a schedule to post blogs from the topical map tool

    • 1 blog per week minimum

  • 13 cloud stacks each month

    • Cycle landing pages and anchor texts each month

  • 1 PR per month

    • Cycle landing pages and anchor texts each month (the more channels the better)

    • Use dynamic PR if selecting more than 1 channel

  • Approve AI-generated review responses

    • Can remove the approval once you are happy with the replies during a test period

  • Build new landing pages using the AI Builder if needed

    • New locations, new services, etc

    • Test various prompts/colors until you find what you need

  • Guest Post backlinks if/as needed

    • Digital PR Outreach Tool

    • Link market place

    • White label agency

Resources

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