Table of Contents
Preparing for Battle (Day 0)
Phase 1: Technical Fundamentals (Days 1–7)
Phase 2: Content Enhancement (Days 8–15)
Phase 3: Efficient Authority Building (Days 16–30)
Resources & Support
1. Preparing for Battle (Day 0)
Goal: Lay the foundation so OTTO has every detail it needs to work effectively.
Step 1: Create Project & Connect Analytics
Navigate to OTTO and select New Project, entering the domain.
In the setup pop‑up, choose the correct Google Search Console property (World, US, or specific region). Click Manage to remove defaults and pick the right one.
Grant or request access to the Google Business Profile, then link it in OTTO. Note: Do not change the business name without explicit approval to prevent suspension.
Step 2: Configure the Knowledge Graph
Business Details: Enter Name, Description, Address, Phone, Email, and Hours—match exactly to the linked Profile.
Structured Data: Add Tax ID, Number of Employees, and any industry‑specific fields.
Location & Map: Input latitude/longitude coordinates; embed a map iframe for spatial context.
Media & Authorship: Upload logo, at least three photos, and any YouTube videos. Specify social profile URLs and authorship for published items.
Step 3: Set AI & Crawler Settings
AI Writer: Select Claude 2 with English (US).
Crawler: Set User Agent to Google Mobile Bot, speed at 3 URLs/sec, and frequency to weekly.
Click Continue to initiate the first crawl and capture baseline data.
Step 4: Install OTTO Pixel
Follow the platform‑specific guide for WordPress, Shopify, or Webflow.
Insert the pixel snippet into the site header and verify tracking in OTTO’s dashboard.
Step 5: Initial Top Pages Setup
Open Top Pages in the Knowledge Graph.
Review pages imported from GSC; manually add any priority pages.
For each page, note the top three queries (keywords) pulled from GSC.
Step 6: Initial Technical Optimizations
Validate and deploy suggested internal links.
Review and remove irrelevant meta keywords before deploying.
Check for missing headings and adjust page structure.
Confirm heading lengths are appropriate and deploy as needed.
Verify canonical targets and deploy updated tags.
Apply Open Graph and Twitter Card settings across all top pages.
2. Phase 1: Technical Fundamentals (Days 1–7)
Goal: Ensure critical pages adhere to SEO best practices.
Optimize Metadata
Title tags: front‑load primary keywords, keep under 70 characters.
Meta descriptions: write concise CTAs and include main keywords.
Headings & Page Structure
Add or correct H1 tags on service, product, and location pages.
Ensure H2–H4 subheadings follow a clear hierarchy.
Schema & Structured Data
Confirm Organization and LocalBusiness schema are in place.
Enable additional modules like FAQ or HowTo when relevant.
Internal Linking & Alt Text
Deploy suggested internal links for contextual navigation.
Add or refine alt text on all images, using keyword variations.
Crawl & Canonical Settings
Address pagination or subdomain edge cases with correct canonicals.
Review crawl budget and user agent settings in OTTO.
Validation & Lock
Check for keyword overlap—ensure unique targets per page.
Save changes and, if desired, lock metadata to prevent accidental edits.
3. Phase 2: Content Enhancement (Days 8–15)
Goal: Fill gaps in content, enrich pages, and plan ongoing posts. Check out the Loom tutorial here.
Step 1: Keyword Research & Organization
Copy the standard keyword template and clear dummy data.
Pull current rankings via SearchAtlas Site Explorer and filter out low‑volume (<50) or irrelevant terms.
Export refined keywords into the template, mapping KD, volume, ranking, CPC, and URL.
Define clusters based on core services; use the Content Planner with local modifiers to generate topics.
Prioritize low‑hanging fruit (KD ≤ 20, Volume ≥ 500) and striking distance (positions 2–20).
Group keywords into Current Rankings, New Opportunities, and Low‑Hanging Fruit.
Remove duplicates and manually verify relevance.
Summarize key clusters, highlight top opportunities, and format for review.
Step 2: Keyword Optimization in Knowledge Graph
Review current top keywords for each page.
Resolve cannibalization by assigning unique sets of three primary keywords per page.
Prioritize high‑intent keywords for conversion pages and informational terms for blog sections.
Save all updates and confirm alignment with overall strategy.
Step 3: Content & On‑Page Enhancements
Approve and deploy missing keywords suggested by OTTO.
Add recommended headings and update copy accordingly.
Refresh images and ensure alt text is complete and descriptive.
Step 4: Social Metadata & Indexing
Implement Open Graph and Twitter Card tags for each page.
Submit pages to OTTO’s Dynamic Indexing tool for expedited re‑crawling.
Step 5: Semantic & Trust Schema
Enable Knowledge‑Based Trust and factual schema modules where applicable.
4. Phase 3: Efficient Authority Building (Days 16–30)
Goal: Strengthen authority signals and maintain content momentum.
Step 1: PR & Press Release
Draft a press release in OTTO’s PR tool.
Distribute via wire or multiple channels to generate 20–100 backlinks.
Leverage Dynamic PR for broader reach if needed.
Step 2: Cloud Stacks & Citations
Build 13 high‑DA interconnected properties each month.
Publish 50–120 local directory listings with consistent NAP details.
Step 3: GBP Posts & Q&A
Schedule four posts and four Q&A entries in the Business Profile section.
Approve and drip‑feed AI‑generated drafts over the phase.
Step 4: Review Management
Bulk‑respond to existing reviews using pre‑approved templates.
Remove manual approvals once response accuracy is validated.
Step 5: Ongoing Content & Outreach
Publish one blog post per week from the topical map.
Seek guest post opportunities via the Digital PR marketplace.
Rotate PR channels, anchor texts, and landing pages monthly.
Resources & Support
Need assistance? Start a conversation using the chat icon in the bottom right hand corner of any page on Search Atlas.