Preparing for Battle - (Day 0)
Create a new Project in OTTO, install the pixel, build a Knowledge graph, connect GSC and GBP
Accurate Business Information
Need to have the Top Pages section filled in (either through GSC connection or manually add the money pages & keywords)
Social & Directory links
Author (used for PR and Citations)
Logo + 3 photos and any YouTube videos
Create a Content Folder in the Content Genius
Be very intentional with all the fields and provide as much context as possible
Use this folder for all blog posts and landing page copy
Create local heatmap reports, KW rank tracker, and complete the Report Builder setup
Extremely important to set up before deploying any changes to ensure clean performance tracking
Install WordPress or Shopify plugin
White label it if needed
Settings Crawler
Crawl Budget - Max
Crawl Frequency - Bi-weekly or Monthly
Speed - 10 pages per second
User Agent - SearchAtlas or GoogleBot Mobile
AI Writing
Anthropic (Claude)
Language - English (US)
Phase 1 - Technical Fundamentals (Day 1-7)
Optimize Title tags, meta descriptions, and missing H1 tags for money pages
If the site is large focus the above tasks on money pages only (services, locations, solutions) and circle back to blogs/resources toward EOM
Pay extra close attention to metadata for any money pages
Organization Schema
Make sure the Knowledge graph is properly set
Audit/Optimize GBP
Deploy & Lock
Create a GBP Post schedule
4 posts minimum and drip them out
Create a GBP Q&A schedule
4 posts minimum and drip them out
Bulk AI respond to any unanswered reviews
Internal links
Add new Target or Source pages as needed
Deploy all Alt Image Text
Quick scan/No review needed
Issues with links
Review suggestions for fringe cases (i.e. paginated blogs)
Canonical tags
Review suggestions for fringe cases (i.e. product pages on Shopify)
Phase 2 - Content Enhancement (Day 8-15)
Missing keywords
Review keywords/entities before deploying
Topical Map creation
Base the topic on the primary service the business provides (i.e. roofing contractor)
1 blog post per week
Only if the WP plugin is installed, if not, download the HTML or Google Doc
Additional Scehma Modules
Semantic Analysis and Knowledge Graph
Knowledge-Based Trust and Factual Enhancement
Review keywords/entities before deploying
Missing Headings
Review suggestions for missing headings and deploy as needed across all core landing pages
Finish any on-page work
OG/Twitter meta
Missing headings
Meta keywords
Open Graph
Twitter Cards
Miscellaneous (rare)
Submit all pages for Dynamic Indexing
Start with the money pages first
Phase 3 - Efficient Authority Building (Day 16-30)
Submit the first
Press Release (min 1 channel)
20-100 links
Round of cloud stacks
13 high DA links
Local Citations (min 1 channel)
50-120 depending on how many networks selected
Bulk AI respond to any unanswered reviews
Ongoing
Monitor the performance of money pages following the deployment and adjust metadata if needed
Report Builder + GSC Performance Tool
Create a calendar of GBP posts and Q&A for the next 3 months
1 GBP Post & 1 Q&A per week minimum
Set a schedule to post blogs from the topical map tool
1 blog per week minimum
13 cloud stacks each month
Cycle landing pages and anchor texts each month
1 PR per month
Cycle landing pages and anchor texts each month (the more channels the better)
Use dynamic PR if selecting more than 1 channel
Approve AI-generated review responses
Can remove the approval once you are happy with the replies during a test period
Build new landing pages using the AI Builder if needed
New locations, new services, etc
Test various prompts/colors until you find what you need
Guest Post backlinks if/as needed
Digital PR Outreach Tool
Link market place
White label agency