Installing the OTTO Pixel is an essential step in activating automation and tracking within your Search Atlas account. This small piece of code connects your GoDaddy website to OTTO’s diagnostic and optimization engine, enabling live data collection, intelligent SEO analysis, and performance monitoring across every page of your site.
This guide walks you through the entire process — from copying your pixel script inside Search Atlas, to embedding it correctly within GoDaddy Website Builder, and finally verifying that OTTO detects it globally. Follow each step carefully to ensure seamless setup and accurate tracking.
⚙️ Step 1 — Copy Your OTTO Pixel Script from Search Atlas
⚙️ Step 1 — Copy Your OTTO Pixel Script from Search Atlas
Start inside your Search Atlas dashboard.
🧭 Instructions:
1️⃣ Log in to searchatlas.com
2️⃣ In the Sidebar, go to OTTO & Audit (🔵) → Installation Guide (⚙️)
3️⃣ Under the CMS Grid, select GoDaddy Website Builder
4️⃣ In the setup wizard:
Enter your website URL (e.g.,
https://yourdomain.com)Wait for the ✅ verification checkmark
Click Continue
5️⃣ Under GoDaddy Integration, click Copy to copy your OTTO Pixel<script>
6️⃣ (Optional) Click Email My Developer if someone else will install it
✋ Stop here — now switch to your GoDaddy dashboard to add this script.
🧱 Step 2 — Add the OTTO Pixel Script in GoDaddy Website Builder
🧱 Step 2 — Add the OTTO Pixel Script in GoDaddy Website Builder
🚀 Follow these steps carefully:
Step 1: Log in to your GoDaddy account.
Step 2: Go to Website Builder → Manage Site.
Step 3: Open the page where you want to add the script.
⚠️ GoDaddy requires you to repeat this process for every page where the OTTO Pixel must run.
Step 4: Click Add Section → HTML.
Step 5: Paste the pixel script you copied from Search Atlas.
Step 6: Set the section height to 0 px — this hides the block visually while keeping it active.
Step 7: Click Publish.
Step 8: Repeat these steps for all pages where the script should run.
🧩 Step 3 — Return to Search Atlas to Verify Installation
🧩 Step 3 — Return to Search Atlas to Verify Installation
🔍 Verification Steps:
1️⃣ Go back to your Search Atlas dashboard.
2️⃣ In the Sidebar, go to OTTO & Audit (🔵) → OTTO SEO (📊) → All Sites.
3️⃣ Locate your website in the list.
4️⃣ Click Engage OTTO (on the right side of your site card).
5️⃣ 🕓 Wait 3–5 minutes after publishing in GoDaddy, then click Scan → Run Diagnostics. — this allows time for the pixel script to propagate globally.
✅ When the Pixel is successfully detected: The red “Not Installed” label turns green — “OTTO Engaged” 🎉
If the diagnostic still shows “Not Installed”:
Clear cache.
Refresh the page.
Double-check that your script is present on every page (GoDaddy does not propagate HTML sections automatically).
🛠 Troubleshooting
🛠 Troubleshooting
If OTTO still can’t detect your Pixel:
Confirm that the
<script>block exists inside each page’s HTML sectionClear cache again.
Wait 3–5 minutes and re-run Diagnostics.
Refresh the page.
⚠️ Important Note — First-Time Installations
⚠️ Important Note — First-Time Installations
After installing your OTTO Pixel for the first time, your project begins its initial crawl and data synchronization phase. This process can take up to 24 hours, depending on your website’s size and structure. During this time, your Search Atlas → OTTO & Audit (🔵) dashboard may display a purple status banner at the top:
🟣 “Site processing is still in progress”
“We’re currently crawling your website to collect SEO data and connect your OTTO Pixel.
This may take several hours depending on site size.”
You may also see temporary messages like:
“Waiting for data...”
“No crawl data available yet”
“Pixel detected — awaiting first scan results”
🕓 This is expected behavior.
Your OTTO crawler and Pixel are functioning correctly — they’re just processing your site in the background.
✅ Once the crawl finishes, the purple banner disappears automatically, and your Site Health, Optimization Score, and Scan metrics will populate inside your OTTO SEO (📊) dashboard.
⏳ If It’s Been More Than 24 Hours
If 24 hours have passed and your site still shows the purple “processing” banner or “no crawl data” message:
1️⃣ Click Scan → Run Diagnostics again from your OTTO SEO (📊) view.
2️⃣ Then click Re-run Crawl in the confirmation modal to trigger a new crawl.
3️⃣ Wait 10–15 minutes and refresh your dashboard.
🧠 Why This Implementation Works
🧠 Why This Implementation Works
GoDaddy Website Builder doesn’t provide full access to the <head> section.
By adding the OTTO Pixel inside an HTML section on each page, the script loads globally and remains active for tracking.
This ensures:
The diagnostic system verifies pixel presence across all pages.
SEO automations execute correctly and stay synchronized with OTTO’s AI system.
Once your pixel is verified and your site’s status changes to “OTTO Engaged”, your automation system is officially online. From this point forward, OTTO will begin analyzing your website in real time — identifying crawl issues, tracking SEO signals, and preparing the foundation for ongoing optimization. Think of your OTTO Pixel as the bridge between your website and Search Atlas intelligence. Keep it installed, monitored, and updated as your site evolves — because every optimization, scan, and insight starts with a properly connected pixel.