How to Locate Your OTTO Pixel UUID and Script in Search Atlas
Before installing OTTO on your website, you need to retrieve your unique OTTO Pixel identifier. This Pixel connects your website to the OTTO engine so Search Atlas can begin scanning, validating, and optimizing your SEO automatically.
🛠️ Step-by-Step Instructions
2.🧭 Navigate to OTTO SEO Automation
2.🧭 Navigate to OTTO SEO Automation
From the left-hand sidebar, click:
AI SEO → OTTO SEO Automation
This is where all your OTTO-connected projects live.
3.🏗️ First-Time Setup: How to Create Your OTTO Project and Retrieve Your Pixel
3.🏗️ First-Time Setup: How to Create Your OTTO Project and Retrieve Your Pixel
Click the blue + Create button
2. Enter your full website URL (e.g., https://yourdomain.com)
3. Wait for the green verification checkmark
4. Click Continue.
5. Setup Fields
(Optional) Complete Business Info, GSC, GBP, or use Autofill with AI. This step is not necessary to access the Pixel Script.
6. Click Continue.
🧬 Access Your Pixel Code
In the Installation Guide:
Select your CMS from the CMS Grid
Select Video Guide and find the Pixel Code located right under the Video Guide.
Copy the Pixel Code.
5. ✅ How to Locate Your OTTO Pixel (for Users With an Existing Site Added)
5. ✅ How to Locate Your OTTO Pixel (for Users With an Existing Site Added)
Go to AI SEO → OTTO SEO Automation
From the left-hand navigation panel, click:
AI SEO → OTTO SEO Automation
This opens your full list of OTTO-connected projects.
2. Click on the Site You Already Added
Find your domain in the list and click its name.
3. This takes you into the OTTO Overview for that specific site.
3. Open “OTTO Settings”
At the top right of the site overview, locate the control section and click:
OTTO Settings
4. Open the “Pixel & Integrations” Section
Inside OTTO Settings, you’ll see several modules.
Click:
OTTO Installation
This is where the Pixel lives.
5. Copy Your Pixel Script and UUID
Scroll down, then you’ll see the Pixel Script:
Inside the script, you can also find your UUID if you need it. It’s the value that appears after data-uuid="..." and before src=.
⚠️ Your Pixel is unique to your domain and must not be reused across different sites.
❌ Common mistakes to avoid
❌ Common mistakes to avoid
Installing multiple methods at once (Pixel + Plugin + Cloudflare)
→ This can cause duplicated scripts or tracking inconsistencies.Placing the script outside of
<head>when doing a manual install.Using the wrong UUID when configuring WordPress.
Embedding the Pixel into template areas that get cached incorrectly (e.g., footer injection, outdated builders).
Not validating installation after adding the Pixel.
Always run a Scan from the project’s main dashboard to confirm OTTO is detected and active.
By installing the OTTO Pixel correctly and validating it across your platform, you’ve unlocked the foundation for AI-powered SEO with Search Atlas. Whether you're using WordPress, GTM, GHL, Shopify, or another CMS, you now have a diagnostic-ready site capable of real-time audits, technical fixes, and automated optimizations.
Remember, precision in placement and avoiding duplicate methods is key. If you ever encounter problems, our troubleshooting guide is here to walk you through platform-specific solutions step by step.
From this point forward, OTTO can begin learning from your site structure, enhancing your visibility, and automatically powering insights that drive search performance.