To get started with OTTO SEO, you'll first need to locate your site's unique OTTO Pixel UUID. This identifier connects your website to Search Atlas and enables data collection for SEO insights, audits, and AI optimization.
In this guide, we’ll show you exactly where to find it in your dashboard, and what to do once you have it.
🔍 What to do
🔍 What to do
To install OTTO on your website, you’ll need a unique identifier called the OTTO Pixel UUID. This is generated for each site you add to your Search Atlas dashboard.
🌟 Why it matters
🌟 Why it matters
The OTTO Pixel enables the platform to track performance, analyze technical SEO, and deliver AI-powered optimization. Without installing it, your site can’t be audited or enhanced.
🛠️ How to do it
🛠️ How to do it
Log in at searchatlas.com
From the left menu, go to “OTTO & Audit” → “All Sites”
Click “+ Create” to add a new site, or select an existing one
On the OTTO project page, locate your OTTO Pixel UUID
This code is needed to install the pixel plugin or script
⚠️ Common mistakes to avoid
⚠️ Common mistakes to avoid
❌ Looking for the Pixel UUID before adding a site
❌ Confusing it with GSC or GA credentials
❌ Skipping the final “Enable” step in the dashboard
💡 Pro Tip
💡 Pro Tip
You can copy the UUID directly from your OTTO site page and save it before proceeding to the installation.
✅ Once done
Once you have your UUID, you’re ready to install it on WordPress, GoDaddy, or any other platform.
📚 Useful Official Resources
What Is the OTTO Pixel?