Once you’ve located your OTTO Pixel UUID, the next step is to install it on your website. Whether you’re using WordPress, GoDaddy, or another platform, this guide walks you through the exact setup steps.
Proper installation is essential to activate OTTO’s SEO tracking, auditing, and AI-driven recommendations.
🔍 What to do
🔍 What to do
You’ll need to paste the OTTO Pixel UUID into your site using the method best suited for your platform: plugin, script, or tag manager.
🌟 Why it matters
🌟 Why it matters
Installing the OTTO Pixel allows Search Atlas to track activity, scan your site, and deliver optimization insights. Without it, OTTO remains inactive.
🛠️ How to do it
🛠️ How to do it
🟩 WordPress (Recommended)
Go to Plugins → Add New in your WP admin panel
Search for Search Atlas SEO, then click Install and Activate
On the left menu, click Search Atlas
Check “Enable OTTO”, paste the Pixel UUID, and save
Back in the dashboard, select the site and click “Enable”
🟨 GoDaddy or Other Platforms
Option 1: Manual Script Installation
Paste the OTTO script into the <head> section of your page, or as close to the top as possible.
Option 2: Google Tag Manager
Use GTM to add the pixel script as a custom tag. Set triggers to ensure it loads on all pages.
For platforms with limited access to headers, use iframe-compatible versions of the script.
⚠️ Common mistakes to avoid
⚠️ Common mistakes to avoid
❌ Placing the script in <body> instead of <head>
❌ Forgetting to activate the pixel in the dashboard
❌ Adding the script twice (manually + GTM)
💡 Pro Tip
💡 Pro Tip
For white-label accounts, double-check that the pixel's src attribute points to the correct custom subdomain.
✅ Once done
Your site is now connected to OTTO. Next step: run a diagnostic to confirm the pixel is working.
📚 Useful Official Resources