The OTTO Pixel is the engine behind Search Atlas’s AI-powered SEO capabilities. It’s a small piece of code that connects your site to real-time audits, insights, and technical tracking.
In this guide, you’ll learn what the OTTO Pixel does, why it’s essential, and how to make sure it’s working correctly.
🔍 What to do
🔍 What to do
Please understand what the OTTO Pixel is and why it needs to be installed for the OTTO engine to work.
🌟 Why it matters
🌟 Why it matters
The OTTO Pixel enables your website to receive real-time audits, track SEO health, and access AI-powered recommendations. Without it, OTTO cannot function.
🛠️ How to do it
🛠️ How to do it
You’ll find your Pixel UUID in the OTTO & Audit section of your dashboard
Install it via:
1. The Search Atlas SEO plugin (WordPress)2. Google Tag Manager
3. Or by pasting the script manually into your site’s `<head>`
⚠️ Common mistakes to avoid
⚠️ Common mistakes to avoid
❌ Not enabling OTTO after script installation
❌ Using outdated or legacy scripts
❌ Forgetting to place the script in the correct part of the site
💡 Pro Tip
💡 Pro Tip
You can use the Pixel Diagnostics Tool after installation to confirm that the pixel is active and properly configured.
✅ Once done
Your OTTO dashboard will begin displaying crawl results, audit data, and optimization suggestions powered by the pixel.
📚 Useful Resources