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How to Install the OTTO Pixel on a Wix Site

WIX OTTO Pixel Installation guide 2025

Updated yesterday

This guide walks you through installing the OTTO Pixel from SearchAtlas on your Wix website. The process only takes a few minutes and enables full SEO automation with OTTO.

🔍 Step 1: Access OTTO v3 in SearchAtlas

  1. Log in to your SearchAtlas account.

  2. On the left-hand menu, click OTTO & Audit.

  3. Toggle from v2 to v3 in the OTTO SEO section.

🆕 Step 2: Add Your Wix Website

  1. Click “+ Create” in the top right corner.

  2. In the pop-up window:

    • Paste your Wix website URL.

    • Click Continue.

📋 Step 3: Copy the OTTO Pixel Code

  1. On the install screen, switch to the Wix tab.

  2. Click “Copy Code” to copy your unique OTTO Pixel script.

🧩 Step 4: Add the Pixel Code in Wix

  1. Log into your Wix Dashboard in a new tab.

  2. Go to Settings > Custom Code.

  3. Click “+ Add Custom Code”.

  4. In the window that opens:

    • Set placement to: Head

    • Paste the code into the “Add your code here” box

    • Set cookie policy to Essential

    • Click Apply or Save

✅ This applies the code site-wide, not just to a single page.

🚀 Step 5: Publish Your Wix Site

  1. Go to your Wix Editor.

  2. Click Publish to make your changes live.

✅ Step 6: Activate OTTO in SearchAtlas

  1. Return to SearchAtlas.

  2. Find your newly added Wix site on the OTTO dashboard.

  3. Click the Engage toggle (turns green when active).

  4. Wait about 15 seconds.

  5. Click Run Diagnostic.

  6. When the scan completes, you’ll see:

    “OTTO Pixel was Installed Correctly”

  7. Refresh the page to update the status.

🟢 The site will now show a green Engaged indicator, confirming successful installation.

By completing these steps, your Wix site is now equipped with the OTTO Pixel — unlocking powerful SEO automation and real-time diagnostics through SearchAtlas. This setup ensures your site can be monitored, optimized, and scaled effortlessly using OTTO’s AI capabilities.

If you ever run into issues or need confirmation, constantly revisit the Diagnostic tool in SearchAtlas, and don’t hesitate to reach out for support. Ensuring the pixel is live and engaged is key to unlocking the full potential of your SEO stack.

🔗 Need a visual walkthrough?

Watch the full step-by-step installation in this video:

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