Want OTTO to Scan and Optimize Your Website?
Start by Installing the Pixel.
The OTTO Pixel powers AI-driven automation across Search Atlas. Without it, OTTO canāt analyze your pages, deploy SEO fixes, or deliver data-backed recommendations.
Installing it is your first step toward unlocking OTTOās full potential, from meta tag optimization to AI audits and bulk page fixes. This guide walks you through how to properly install the Pixel on platforms like WordPress, Wix, Shopify, GHL, and others ā even if youāre not a developer.
Letās get your site scan-ready and automation-enabled. š
š§ Step 1: Copy Your OTTO Pixel Script
š§ Step 1: Copy Your OTTO Pixel Script
Log in to Search Atlas
Navigate to OTTO & Audit ā All Sites
Select your site and click Copy Code to get the
<script>
snippet
āThis is your unique Pixelākeep it secure.
š© WordPress (Recommended)
š© WordPress (Recommended)
In your WordPress admin panel, go to Plugins ā Add New
Search for Search Atlas SEO, install and activate it
Open the Search Atlas tab
Paste your OTTO UUID into the field
Check Enable OTTO and Save Changes
Return to the platform dashboard and ensure OTTO shows as Enabled
šØ Google Tag Manager (GTM)
šØ Google Tag Manager (GTM)
Open your GTM account ā Tags ā New ā Tag Configuration
Choose Custom HTML and paste the OTTO
<script>
Under Triggering, select Initialization ā All Pages to ensure the script loads before other tags. This improves detection accuracy
Save, submit, and publish your container
Return to your Search Atlas dashboard and click Enable OTTO if needed
Use GTMās Preview Mode or your browserās DevTools to verify the script loads correctly (look for
sa-dynamic-optimization
)
š¦ GoHighLevel (GHL / Ideation)
š¦ GoHighLevel (GHL / Ideation)
In GHL dashboard, navigate to Sites ā Pages ā Edit Home page
Click the +, go to Custom ā Code block
Insert the OTTO script and mark the block Global
Make sure the script is positioned at the top of the Head section ā it should load before any other custom scripts or tags
Save, confirm updates apply siteāwide
Run OTTOās diagnostic scan to verify global deployment
šŖ Wix
šŖ Wix
Open your site dashboard ā Settings ā Advanced ā Custom Code
Click + Add Custom Code and paste the OTTO script
Name the script, set Apply to: All Pages, Place Code In: Head
Make sure the script is positioned at the top of the Head section ā it should load before any other custom scripts or tags
Choose whether to load it āon each pageā or āonce per visit,ā depending on your tracking preferences
Apply and publish your site
Use DevTools or your Search Atlas OTTO dashboard to run the scan and confirm the pixel is active
š„ Shopify
š„ Shopify
Installation Instructions
Open Shopify Admin ā Online Store ā Themes ā Edit Code
In the theme.liquid file, locate the
<head>
sectionPaste the OTTO
<script>
immediately after the opening<head>
tag ā it should be the first script in the section. Do not place it near the closing</head>
tag, as this may cause loading issuesSave and publish your theme
Go to your OTTO dashboard and run the red "Scan" to confirm activation
š« Other CMS (Webflow, Squarespace, etc.)
š« Other CMS (Webflow, Squarespace, etc.)
Access Settings ā Custom Code in your CMS
Paste the OTTO script immediately after the opening
<head>
tag in the Head section. Ensure it is the first script to load ā placing it near the end may cause detection or execution issuesSave and publish your changes
Return to your OTTO dashboard in Search Atlas and click āRun Diagnostic Scanā to confirm the pixel is active
š§Ŗ Step 2: Confirm Itās Working
š§Ŗ Step 2: Confirm Itās Working
Open DevTools ā Network or Elements tab, search for
id="sa-dynamic-optimization"
Run the Scan from the OTTO warning box in your dashboard
Once confirmed, OTTO will switch to Enabled
š Common Troubleshooting
š Common Troubleshooting
If OTTO isnāt working after installation:
Pixel not detected: Run the Diagnostic Scan tool
GTM issues: Ensure tag is Custom HTML and trigger is set to All Pages
Duplicate installs: Remove all but one implementation
Using CMS: Confirm code is inside the <head> and published siteāwide
Still stuck? Provide your site URL, setup details, and screenshotāour team will assist promptly.
Make sure the script is positioned at the top of the Head section ā it should load before any other custom scripts or tags
š§© Prefer Plugin Installation? Read This First
š§© Prefer Plugin Installation? Read This First
If you're using WordPress, the Search Atlas SEO plugin is the easiest way to install the OTTO Pixel. It automatically embeds your Pixel and handles activation ā no manual code required.
ā How to Use the Plugin:
Install the Search Atlas SEO plugin from the WordPress Plugin Directory
Navigate to the Search Atlas tab in your admin panel
Paste your OTTO Pixel UUID
Enable the OTTO toggle and save
ā ļø Common Issues with the Plugin:
Pixel not detected: Double-check that your UUID is correct and matches your project in Search Atlas.
Caching plugins: Sometimes, cache plugins prevent new scripts from loading. Clear your cache or temporarily disable caching.
Script loading late: Ensure the plugin isnāt being blocked by security tools or performance optimization settings.
šØ Avoid Duplicate Pixel Installations
šØ Avoid Duplicate Pixel Installations
You only need to install the OTTO Pixel once.
Using multiple methods (e.g., Plugin + GTM + Manual Embed) can cause:
Script conflicts
Duplicate tracking
Validation errors in the diagnostic scan
š§¹ How to Fix It:
Choose one method only: Plugin, Google Tag Manager, or direct script embed.
Remove all other instances of the OTTO Pixel from your site.
Run a diagnostic scan in Search Atlas to verify only one instance is detected.
š” Pro tip: The diagnostic scan will flag if more than one Pixel is found, so youāll always know if you need to clean things up.
ā ļø Important ā ļø
The OTTO Pixel must be placed above the <body>
tag, inside the websiteās <head>
section ā not just in a visible āheaderā area at the top of your page layout.
Visual page builders often label the top of the page as āheader,ā but for the pixel to work, it needs to load before the body begins, inside the HTML <head>
of your siteās source code.
ā Youāre All Set ā Whatās Next?
With your OTTO Pixel properly installed and verified, your website is now connected to the full power of Search Atlas AI. Youāve laid the groundwork for:
Continuous SEO health monitoring
Automated meta tag and alt text generation
Smart internal linking suggestions
AI-powered content recommendations
Real-time performance diagnostics
Remember: For OTTO to operate reliably, your Pixel must remain active, unique, and conflict-free. If you encounter any issues, theĀ Diagnostic ToolĀ and this guide will help you troubleshoot themĀ quickly.