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How to Install the OTTO Pixel on a Custom-Built Website

OTTO Pixel Custom Installation 2025

Updated yesterday

This guide walks you through installing the OTTO Pixel from SearchAtlas on a custom-coded website (e.g., built with tools like DomableAI). This allows OTTO to track and optimize SEO performance with automation and diagnostics.

🔍 Step 1: Access OTTO v3 in SearchAtlas

  1. Log in to your SearchAtlas account.

  2. On the left-hand menu, click OTTO & Audit.

  3. At the top of the OTTO SEO section, switch to v3 using the toggle next to v2.

🆕 Step 2: Add Your Website

  1. Click “+ Create” in the top-right corner.

  2. A box will appear asking for your website URL:

    • Paste your website URL into the field.

    • Click “+ Click here to add…”

📋 Step 3: Copy the OTTO Pixel Code

  1. On the install screen, select the Custom platform tab.

  2. Click “Copy Code” to copy your unique OTTO Pixel script.

🧩 Step 4: Paste the Code into Your Custom Website

  1. Open your site’s HTML editor or codebase.

  2. Locate the <head> section of your main HTML file (usually index.html or similar).

  3. Paste the OTTO Pixel right before the closing </head> tag.

  4. Save the file and re-upload it to your server or hosting platform, if needed.

✅ This applies the pixel to your entire site, ensuring proper tracking across all pages.

🚀 Step 5: Publish and Activate

  1. Make sure your site is published or deployed.

  2. Go back to SearchAtlas and find your website on the OTTO dashboard.

  3. 🔛 Click the Engage toggle to activate (turns green).

  4. ⏳ Wait 15-20 seconds.

  5. 🔄 Refresh Search Atlas page.

  6. 🧪 Click Run Diagnostic.

  7. ✅ You should see:

    OTTO Pixel was Installed Correctly

  8. Refresh the page — your site status will show Engaged.

Manually adding the OTTO Pixel to a custom site gives you control and flexibility. Just make sure it’s added in the <head> section and your site is live before running diagnostics. Once installed, OTTO will begin automating SEO improvements and monitoring performance right away.

🔗 Need a visual walkthrough?


Watch the full step-by-step installation in this video:

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