Google Business Profile (GBP) is one of the most powerful tools for improving visibility in Google Search and Maps. Keeping your profile active with posts, Q&As, and review responses strengthens customer trust and supports local SEO performance.
You can sign up to get your Google Business Profile listed with Google at the following link: https://business.google.com/us/business-profile/
This guide explains how to use OTTO to manage GBP content more efficiently. You’ll learn how to:
✅ Create and schedule GBP Posts with AI-generated images and text
✅ Set up Automated Posting to keep your profile consistently updated
✅ Generate and publish Q&As to address common customer questions
✅ Automate Review Responses with AI while maintaining your brand voice
✅ Use Request Reviews to collect customer feedback with shareable QR codes or links
✅ Manage pending approvals in My Tasks when using “approve before posting”
📝 GBP Posts
📝 GBP Posts
Google Business Profile (GBP) Posts are updates that businesses can share directly on their profile. These appear in the Posts section on Google Search and Maps and can include text, images, and links to web pages.
With OTTO, you can:
✅ Create and schedule bulk GBP posts across multiple locations
✅ Use AI-generated text and images to save time and keep profiles active
✅ Drive customer engagement and conversions with consistent posting
Set Up Automated Posting
Automated Posting allows OTTO to generate and publish GBP posts on your behalf. You control frequency, content, and approval.
To configure Automated Posting:
Here's a loom video with the exact steps!
1. Navigate to Local SEO > GBP Projects
2. Select the project you want to post on
3. In the left menu, click Posts
4. Click the gear icon next to Automated Posting
5. Toggle Enable/Disable Automated Posting
6. Configure your settings
Post Frequency: set a custom schedule or use OTTO’s recommendation
Start Date: choose when automated posting begins
Image Source:
AI-generate all images
Use your Media Library
Use Media Library first, then fall back to AI-generated images
AI Writing Tips: add tone or style preferences
Approval Process:
Post automatically
Ask before approval (appears in My Tasks)
Ask before approval only if AI-generated images are used
Publish Reviews as Posts: repurpose positive reviews into posts, with optional keyword filters
7. Click Update Settings to save
💡 Q&A Suggestions
💡 Q&A Suggestions
Due to Google discontinuing the Q&A API, both fetching and publishing Q&A data are no longer supported. You can continue to access and manage Q&A manually directly within your GBP profile
📨 Unanswered Reviews
📨 Unanswered Reviews
Responding to reviews shows you value customer feedback and strengthens reputation. Best practice is to reply within 1–2 days.
With OTTO, you can automate review replies while keeping your brand’s tone and consistency.
To configure Auto Respond:
Here's a loom with the exact steps!
Navigate to Local SEO > GBP Projects
Click Reviews
Click the gear icon next to Auto Respond
Select your business from the dropdown
Enable or disable replies to reviews older than X days
Define the tone of voice, length, and language
Add exclusion terms
Provide company information to guide AI replies
Configure settings for each star rating (for example, different responses for 1-star vs. 5-star reviews)
Click Update to save your preferences
⭐📨 Request Reviews
⭐📨 Request Reviews
The Review Request feature makes it easy to collect feedback with a shareable QR code or link.
✅ Customers can scan or click to leave a review directly on your GBP
✅ Download the QR code for digital use or print it for in-store sharing (desks, counters, receipts)
✅ Simplifies feedback collection at the point of service
📋 My Tasks
📋 My Tasks
The My Tasks section is where pending items appear when “Approve before Posting” is enabled.
From here, you can:
✅ Review content before it goes live
✅ Edit or re-generate content if needed
✅ Approve the final version to publish
This ensures content quality and gives you control, while still benefiting from automation.
🟡 Clear Deployment Status for GBP Changes
🟡 Clear Deployment Status for GBP Changes
When you edit any GBP field:
A deployment banner appears if changes are pending
The system clearly indicates that updates are not live on Google yet
Users can deploy all changes with a single action
This removes ambiguity and helps prevent users from assuming updates are already published.
⚠️ Smart Warnings for Sensitive Fields
⚠️ Smart Warnings for Sensitive Fields
Some GBP fields can trigger a Google verification if modified. To help users avoid unnecessary verification flows, we now surface explicit warnings when editing sensitive data.
Sensitive fields include:
Business Name
Address
Phone Number
When changes are made to these fields:
A warning explains that Google verification may be required
Users are advised to update these fields only if necessary
This makes the risk clear before changes are deployed.
🔄 Business Data Optimization Feedback
🔄 Business Data Optimization Feedback
Within Business Data Optimizations, users now get clearer visual signals for:
Incomplete profile elements
Fields requiring attention
Items saved but not yet deployed
This includes:
Media
Description
Categories
Services
Attributes
Address and service areas
Profile completion progress is shown clearly, helping users prioritize high-impact updates.
✍️ Automated GBP Posting Enhancements
✍️ Automated GBP Posting Enhancements
🧠 AI-Powered Automated Posting
GBP posts can now be fully automated using:
Your business Knowledge Graph
SEO-optimized prompts
AI-generated or library-based images
Posts are published directly to Google and can optionally be reused for social distribution.
⏱️ Flexible Posting Frequency Controls
⏱️ Flexible Posting Frequency Controls
Users can choose between:
OTTO-optimized frequency (automatically adjusted based on data from similar businesses)
Custom posting frequency, controlled via a slider
You can also define:
Start posting immediately
Or schedule for a future date
✅ Approval & Review Controls
✅ Approval & Review Controls
You can control how posts are published:
Post automatically (no approval required)
Approve before posting
Approve only when AI-generated images are used
There’s also an option to:
Publish positive reviews as posts
Or keep reviews separate from posts
🌐 Expanded Social Auto-Sharing (New!)
🌐 Expanded Social Auto-Sharing (New!)
🐦 Twitter (X) Integration Added
In addition to Facebook and Instagram, Twitter (X) is now supported for auto-sharing GBP posts.
Users can:
Connect their Twitter (X) account
Automatically share GBP posts to connected social channels
Manage each channel independently
ℹ️ Sharing is supported for Facebook Pages, Instagram, and Twitter (X) Creator accounts.
🧭 Where to Find These Features
🧭 Where to Find These Features
Navigation Path:
Left Sidebar → Local → GBP Projects → Overview
From here, you can:
Edit Business Data Optimizations
Review deployment status
Deploy pending changes
Manage GBP posts
Enable automated posting
Configure social sharing
❓ FAQs
What quotas are used for GBP Automations?
What quotas are used for GBP Automations?
GBP Post = 4 AI credits
Q&A = 1 AI credit
Review = 1 AI credit
What is the Media Library used for?
What is the Media Library used for?
Photos in the Media Library can be attached to GBP posts. These are not profile photos but are used for content generation.
Can I use individual prompts for each GBP post?
Can I use individual prompts for each GBP post?
Yes. You can toggle between a single prompt for all posts or unique prompts for each post.
💡 Pro Tip
Consistently managing your GBP with OTTO not only saves time but also ensures your profile stays active, trusted, and optimized for local SEO visibility.