Your Google Business Profile is one of the most powerful drivers of local visibility, but without clear insights, it’s difficult to know what’s working, what’s missing, and where you’re losing ground to competitors.
GBP Audit gives you a structured, data-driven analysis of your profile so you can benchmark performance, identify gaps, and uncover new opportunities for growth, all in one place.
📊 What You Can Do with GBP Audit
📊 What You Can Do with GBP Audit
Audit Any Location
Audit connected locations
Audit external businesses by searching or using a business URL
📈 Comprehensive Performance Insights
Each audit includes:
GBP Score
Average Rank
Citations
Ratings & Reviews
Photos
Post counts
Heatmap rankings
Detailed insights across key performance factors
🧩 Performance Matrix (Connected Locations Only)
Get access to the GBP Performance Matrix for connected locations to better understand strengths, gaps, and opportunities.
👥 Competitor Benchmarking
See how your business stacks up against competitors in your area.
🛠️ Detailed Recommendations
Receive a structured audit report with actionable recommendations to help improve visibility and performance.
🧭 How to Use GBP Audit (UI Walkthrough)
🧭 How to Use GBP Audit (UI Walkthrough)
Follow the steps below to generate and review your audit report inside the platform.
🔎 Step 1: Navigate to GBP Audit
🔎 Step 1: Navigate to GBP Audit
Go to:
Local → GBP INSIGHTS → GBP Audit → Beta
🆕 Step 2: Generate a New Audit
🆕 Step 2: Generate a New Audit
Click Generate New Audit Report
You will see two options:
Select from Connected GBPs
+ Add Manually
If adding manually, you can use:
Business name
Google Profile URL
Search area: (e.g., United States)
Find a local business by business name...
Then click:
Generate Report →
⏳ Step 3: Wait for Processing
⏳ Step 3: Wait for Processing
An audit may take approximately 5–6 minutes to complete, as citation data is gathered in the background. We are actively improving the experience to progressively load data so you can start reviewing insights sooner.
📂 Step 4: Access Your Audit Report
📂 Step 4: Access Your Audit Report
Go to:
Audit Reports
You will see:
Reports: X
Newest first
Click:
View Report
Available actions include:
Download PDF
Delete Report
Inside the report header you can also access:
← Back to GBP Audit
View on Google Maps
Export Report
Optimize via GBP Agent
📑 Step 5: Review Report Sections
📑 Step 5: Review Report Sections
Inside the audit, navigate through:
GBP Core Metrics
Performance
Keyword Analysis
Competitors
Audit Checklist
Insights & Recommendations
Each section provides visibility into performance metrics, competitive positioning, and optimization opportunities.
⏱️ Audit Processing Time
⏱️ Audit Processing Time
An audit may take approximately 5–6 minutes to complete, as citation data is gathered in the background. We are actively improving the experience to progressively load data so you can start reviewing insights sooner.
🤖 Coming Soon
🤖 Coming Soon
We’re already working on additional enhancements, including:
Competitor photo & post data
Exportable reports
Optimization with Agent
Start auditing today and turn your Google Business Profile into a measurable growth channel with Search Atlas.