Instantly create custom client reports that seamlessly integrate data from Google Search Console, Google Analytics, Backlinks, Keyword Rank Tracker, and Local Heatmaps. Additionally, you can download these reports as PDFs or share them directly via URL.
These tools empower you to generate comprehensive data reports, enabling informed, data-driven decisions to enhance your online performance. Leverage these insights to drive improvements and achieve your goals effectively.
Report Builder Set up:
Step 1: Enter the URL of the page that will create the report. Then, click on Create.
Step 2: Set the integrations you want to include in the report: Site Explorer, Orders & Tasks, Google Analytics, Google Search Console, Local SEO, Google Business Profil, and Keyword Rank Tracking. Set the location and Date Range for the report (1,3,6 month, 1 year, or Custom Range)
Google Integrations:
Go to settings - Google Integrations - Connect the account (GA, GSC or GBP)
Step 3: Set up if you want to schedule the report to generate automatically. Set the recipients for whom you want to receive the report at their email address. Then, the Email frequency (weekly, Monthly, or Quarterly) and the specific day of the week that you want to receive the report.
Site Explorer Analytical insights:
Domain Rating (Authority Pillar): Domain Rating (DR) is a metric that shows the relative strength of a website’s backlink profile. It was developed to help predict how likely a domain, subdomain, or page will rank in search engine result pages (SERP). This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, with 1 being the starting point for all new websites.
URL Rating: URL Rating (UR) is a metric used in Search Engine Optimization (SEO) to measure the strength and authority of a specific webpage.
Backlinks: Backlinks, also known as inbound or incoming links, are hyperlinks from one website to another.
Trust Flow: Trust Flow is a metric used to evaluate the quality and trustworthiness of a website or a specific webpage. It helps analyze websites' strength and influence. Trust Flow scores range from 0 to 100, with higher scores indicating greater trust and credibility.
Keywords: These are specific words or phrases that users type into search engines when looking for information, products, or services. In the context of SEO (Search Engine Optimization), keywords play a crucial role in helping search engines understand the content and purpose of web pages.
Traffic: Refers to the volume of visitors a website receives from organic search engine results. Organic traffic is distinct from other types of traffic, such as paid search (advertising) or direct traffic (visitors who type your website's URL directly into their browser). Organic traffic is driven by users clicking on search engine results for specific queries without any direct payment for placement.
Paid keywords refer to keywords targeted in paid search advertising campaigns, such as Google Ads (formerly Google AdWords). In contrast to organic keywords, targeted through SEO efforts to rank organically in search engine results, paid keywords are used in paid advertising campaigns where advertisers bid on specific keywords to display their ads in search results.
Paid Traffic: Paid traffic refers to website visitors using paid advertising channels rather than organic search results. In the context of SEO (Search Engine Optimization), paid traffic is distinct from organic traffic, which consists of visitors who find a website through unpaid search engine results.
Google Analytics dashboard:
Views: Refer to the number of times a webpage is seen by users, often measured through pageviews or impressions.
Sessions: Refer to the total number of visits to your website, including all interactions that take place within a single visit. A session starts when a user enters your website and ends after a period of inactivity (typically 30 minutes by default in Google Analytics) or when they leave the site. A session can encompass multiple pageviews, events, social interactions, and e-commerce transactions.
Total Users: Refers to the number of unique visitors who have accessed your website over a specific period. This metric helps you understand how many distinct individuals are visiting your site, which is crucial for evaluating the reach and effectiveness of your SEO efforts.
New Users: Refer to the unique visitors who are accessing your website for the first time within a specified time period, typically within a day, week, month, or any other chosen timeframe. Understanding the concept of new users is important for evaluating the effectiveness of your SEO strategies in attracting fresh traffic to your website.
Engaged Sessions: An engaged session typically refers to a session where users interact meaningfully with your website's content, spending significant time exploring multiple pages or taking specific actions.
How are New Users Trending? A dashboard that will show you the New users from the last 30 days and the previous 30 days. The "How are New Users Trending?" dashboard provides valuable insights into the growth and behavior of new users visiting your website over time.
Which channels are driving engagement? The "Which channels are driving engagement?" dashboard is a powerful tool for understanding how different acquisition channels contribute to user engagement on your website.
Total Users by Source/Medium: The "Total Users by Source/Medium" dashboard provides valuable insights into the sources and mediums driving traffic to your website.
Top User Mediums: The "Top User Mediums" dashboard provides valuable insights into the mediums through which users are accessing your website.
Revenue by Source: The "Revenue by Source" dashboard provides valuable insights into the sources or channels generating revenue for your business.
Conversions by Source: The "Conversions by Source" dashboard provides valuable insights into the sources or channels driving conversions on your website.
Top Pages and Total Users: This metric lists the most visited pages on your website. It helps you identify which pages are driving the most traffic, allowing you to focus on optimizing or replicating their success across other parts of your site. The "Total Users" metric indicates the number of unique visitors to your website during a specific period. It’s essential for understanding your audience size and growth over time.
Key Events: These term refer to specific user interactions on your website that are tracked to understand user behavior and engagement. These events are essential for SEO because they help you measure the effectiveness of your website beyond just page views and traffic.
Google Search Console Dashboard:
Keywords: These terms refer to the search queries or terms that users enter into Google Search, which then lead them to your website. These keywords are essential for understanding how your website is being discovered in search engine results and are a key component of your SEO strategy.
Average Position: refers to the average ranking of your website's URLs for a specific query or set of queries in Google Search results over a selected period.
Clicks (explicitly referring to "Organic Traffic"): represent the number of times users clicked on your website’s link in the organic search results on Google. This metric is a key indicator of how well your website is performing in search engines and directly relates to the effectiveness of your SEO efforts.
Impressions: refer to the number of times a URL from your website appeared in the search results for a specific query. An impression is counted each time your website's link is displayed on a Google search results page, even if the user does not click on it.
Top Keywords with Highest Impressions: These refer to the search queries (keywords) that generate the most impressions for your website in Google’s search results. These are the keywords for which your website's pages are most frequently displayed when users conduct searches on Google.
Highest Clicks by Days of the Week: refers to the analysis of your website’s click data broken down by the specific days of the week. This metric shows which days your site receives the most clicks from users who find it through Google’s organic search results.
Highest Impressions by Days of the Week: refers to the analysis of your website’s impression data, broken down by specific days of the week. This metric shows which days your website appears most frequently in Google’s search results across all user searches.
Device Category Impressions, Clicks, and CTR: These refer to the breakdown of your website's search performance based on the type of device users are using to access Google search results. The device categories typically include Desktop, Mobile, and Tablet.
Keyword Rank Tracker:
Tracked Keyword: specific search terms or phrases that you monitor to assess how well your website performs in search engine results for those terms. These keywords are tracked to understand their impact on your site's visibility, rankings, and traffic.
Search Visibility: This is the extent to which a website or a web page is visible in search engine results pages (SERPs) for relevant search queries. It measures how often and how prominently a site appears in search results, directly impacting its potential to attract organic traffic.
Average Position: Average ranking position of a website's pages for specific search queries or keywords on search engine results pages (SERPs). It provides an indication of where, on average, your site appears in search results for those terms.
Keywords in Top 10: the search queries or keywords for which your website's pages rank within the top 10 positions on search engine results pages (SERPs). These top 10 positions generally include the first page of search results, crucial for visibility and attracting organic traffic.
5. Local SEO:
Local SEO: Our Local SEO heatmaps tool analyzes and understands how local search results and rankings vary geographically. They provide insights into how well a business or website ranks for specific keywords in different locations, helping to optimize local SEO efforts and improve visibility in targeted geographic areas.
Google Business Profile Dashboard:
Impressions: number of times your business listing appears in Google search results or on Google Maps. This metric indicates how often your business is shown to users who search for relevant terms or view map results.
Website Clicks: number of times your business listing appears in Google search results or Google Maps. This metric indicates how often your business is shown to users who search for relevant terms or view map results.
Call Clicks: Number of times users click on the phone number listed in your business profile to make a call. This metric helps measure how often potential customers directly contact your business from your GBP listing.
Direction Request: Number of times users request directions to your business location via Google Maps from your business listing. This metric indicates how often potential customers seek physical directions to visit your business.