The Site Explorer Overview in Search Atlas provides a comprehensive, high-level view of a domain’s SEO performance. It combines organic and paid search data, backlink intelligence, authority signals, and AI visibility into a single unified workspace.
This dashboard is designed to help you quickly understand how a website performs in search, how it compares to competitors, and where the biggest opportunities exist—without needing to switch between multiple tools.
You can use Site Explorer to analyze your own site or any competitor, making it a central tool for SEO research, benchmarking, and strategic decision-making.
🧭 How to Access Site Explorer Overview
🧭 How to Access Site Explorer Overview
Follow this exact path from the left sidebar:
Step 1
Click Site Metrics in the left sidebar.
Step 2
Click All Sites.
Step 3
In the search bar at the top:
Enter a domain (e.g.,
nike.com)Or enter a specific URL
Step 4
Choose the analysis type:
Domain
Sub Domain
Target Page
Sub Folder
Step 5
Select a country (e.g., United States or Worldwide)
Step 6
Click Search
Step 7
In the Site Explorer navigation, click Overview
🗂️ Before Opening a Project (Search & Project Table)
🗂️ Before Opening a Project (Search & Project Table)
After running a search or viewing saved data, the Site Explorer landing view includes:
A searchable project table with previously analyzed domains
Metrics per row such as:
Domain Power (DP)
Organic Keywords (OK)
Organic Traffic (OT)
Paid Keywords (PK)
Paid Traffic (PT)
Actions per project:
View
Menu (⋯) → remove or refresh project
Filters:
Filter Project by User
View toggle:
Table / Detailed
Bulk feature:
Add Sites in Bulk (Pro feature)
👉 This area acts as your project manager for all analyzed domains.
🔍 How Site Explorer Data Works
🔍 How Site Explorer Data Works
All data in Site Explorer depends on:
The input (domain vs page)
The selected analysis type
The selected country
Changing any of these will update the entire dashboard.
👉 Example:
Domain → full website data
Target Page → data for a single URL
Country filter → affects traffic, keywords, and visibility
📊 Overview Dashboard Layout
📊 Overview Dashboard Layout
Once inside a project, the Overview page is structured in stacked sections:
Domain header + actions
Domain Metrics
Search Type (Organic vs Paid)
LLM Visibility & Sentiment
Holistic SEO Pillars
Historical Metrics
Country Distribution
SERP Features
Organic Keyword Position History
Organic Research (competitors, intent, branded traffic)
🎛️ Project Header & Actions
🎛️ Project Header & Actions
At the top of the Overview page, you’ll see:
Domain name + description
Country selector (editable directly)
Copy domain control
On the right side, available actions include:
Open external view
Refresh data
Export
Share public view
Save project (enables ongoing tracking)
👉 Saved projects receive updates such as keyword changes and backlink data.
🧱 Domain Metrics
🧱 Domain Metrics
At the top of Overview, you’ll see key performance cards.
These provide a snapshot of the domain’s authority, traffic potential, and risk signals.
Included metrics:
Domain Power
Overall authority score combining visibility and link strength.Brand Signal
Measures branded and navigational search demand.AI Overviews
Tracks keywords where Google shows AI-generated summaries.URL PageRank
Measures the quality and relevance of a URL.Referring Domains
Number of unique domains linking to the site.Backlinks
Total number of inbound links.Trust Flow
Measures trust and credibility based on backlink quality.Spam Score
Indicates how risky or spam-like a domain appears (0–100).
👉 These metrics help you quickly assess:
authority strength
link profile quality
potential SEO risk
🔎 Search Type (Organic vs Paid)
🔎 Search Type (Organic vs Paid)
This section splits performance into:
Organic
Keywords
Traffic
Paid
Keywords
Traffic
It also shows trend changes (increase/decrease).
👉 Use this to quickly understand:
if traffic is SEO-driven or ad-driven
if performance is growing or declining
🤖 LLM Visibility & Sentiment
🤖 LLM Visibility & Sentiment
This section shows how your domain appears across AI platforms:
ChatGPT
Gemini
Perplexity
Grok
Copilot
Google AI Mode
Metrics:
Visibility (%)
Sentiment (%)
Topics count
👉 Key insight:
Visibility and sentiment are independent signals.
👉 Important:
High visibility ≠ positive sentiment
You can be frequently mentioned but negatively perceived
This is critical for modern SEO beyond Google rankings.
🧱 Holistic SEO Pillars
🧱 Holistic SEO Pillars
This section evaluates your SEO across four core areas:
Content
Authority
Technical
UX Signals
Each is scored out of 100.
What each pillar means:
Content
Measures how well your content covers relevant topics and keywords compared to competitors.
Authority
Reflects trust and credibility based on backlinks and domain strength.
Technical
Represents technical SEO health and site performance.
UX Signals
Measures brand demand and user engagement (especially branded searches).
👉 This section answers:
“Where is this site strong or weak overall?”
📈 Historical Metrics
📈 Historical Metrics
This chart shows how performance evolves over time.
Available metrics:
Organic keywords
Organic traffic
Paid keywords
Paid traffic
Controls:
Time ranges (1M → All time)
Organic vs Paid toggle
👉 Use this to identify:
growth trends
traffic drops
SEO vs PPC reliance
🌍 Country Distribution
🌍 Country Distribution
Shows how traffic and keywords are distributed globally.
Columns:
Location
Keywords
Traffic
👉 Use this to:
identify strongest markets
detect international SEO opportunities
🧩 SERP Features
🧩 SERP Features
Shows how often your domain appears in enhanced search results.
Examples include:
Featured snippets
Images
Videos
Rich results
👉 This helps you understand:
visibility beyond standard rankings
opportunities to win more SERP real estate
📊 Organic Keyword Position History
📊 Organic Keyword Position History
Breaks down rankings into position groups:
Top 3
Positions 4–10
Positions 11–20
Positions 21–50
Positions 51–100
SERP Features
👉 This shows:
whether rankings are improving
how close you are to page 1
visibility distribution
🌱 Organic Research Section
🌱 Organic Research Section
This section focuses on how your organic performance is structured.
Main Organic Competitors
Shows competing domains based on:
shared keywords
ranking overlap
competition level
👉 Competitors are not just similar businesses
They are domains ranking for the same keywords.
Keywords by Intent
Breaks keywords into:
Informational
Navigational
Commercial
Transactional
👉 Helps you understand:
content strategy balance
funnel coverage
Branded vs Non-branded Traffic
Shows how much traffic comes from:
Branded keywords
Non-branded keywords
👉 Key insight:
High branded traffic = strong brand demand
High non-branded = strong SEO acquisition
🛠️ Troubleshooting: “No data”
🛠️ Troubleshooting: “No data”
If you see No data, it usually means the configuration is incomplete.
Fix:
Select the correct analysis type (e.g., Target Page)
Choose a country
Click Search
👉 Data will populate once the scope is valid.
💡 How to Use Overview Effectively
💡 How to Use Overview Effectively
Use Overview to quickly answer:
Is this domain growing or declining?
Is traffic organic or paid?
How strong is authority?
Where does traffic come from?
What markets matter most?
How competitive is this domain?
How visible is it in AI platforms?
Then go deeper into:
Keywords
Backlinks
Pages
Competitors
✅ Why Overview Matters
✅ Why Overview Matters
Site Explorer Overview combines:
SEO performance
Paid data
Backlink intelligence
AI visibility
Competitive insights
into a single unified dashboard.
It allows you to:
evaluate any domain quickly
identify opportunities
prioritize next actions
before diving into detailed analysis.
Site Explorer transforms domain analysis from a fragmented process into a centralized, strategy-ready workflow. Whether you’re evaluating your own site or researching competitors, the Overview page gives you the clarity needed to move from data to decision—quickly and confidently.